The winners of the 2022 Licensing International Excellence Awards were announced Thursday at Licensing Expo in Las Vegas. The awards honor innovation in the way brands use licensing to further their goals, how licensees develop products, how licensees distribute products, and how retailers spotlight licenses on their shelves. “It’s inspiring to see the quality of work … [Read more...] about Licensing International Excellence Awards Honor Innovation
Lifestyle
9 Story Media Group and Karma’s World Entertainment Expand Licensing Program
By Allison Watkinson TLL Reporter 9 Story Media Group and Karma’s World Entertainment have announced the accelerated growth of their licensing program for the animated property Karma’s World. The new deals were secured by 9 Story Brands, which is the consumer products and brand management division of 9 Story Media Group. 9 Story Brands is known for building international … [Read more...] about 9 Story Media Group and Karma’s World Entertainment Expand Licensing Program
Available Licenses: Black Angus and Gel Blaster Partner With Evolution USA
By Gary Symons TLL Editor in Chief Evolution USA is looking for licensing partners for new clients Gel Blaster Inc. and Black Angus Steakhouse. Gel Blaster and Evolution just entered into a representation agreement where Evolution will assist in the acquisition of AAA intellectual property based on famous Hollywood studio and core video gaming brands. In what has been a … [Read more...] about Available Licenses: Black Angus and Gel Blaster Partner With Evolution USA
NFT Licensing: Bored Apes Looking For Deals Through Brand Central
By Gary Symons TLL Editor in Chief Brand Central is taking another leap into the metaverse and the world of NFTs, signing a deal with Bored Ape Yacht Club Owners. The collective of like-minded Apes call themselves the Bored of Directors, and are working to create a portfolio of branded merchandise through licensing deals brokered by Brand Central. The collection of Bored … [Read more...] about NFT Licensing: Bored Apes Looking For Deals Through Brand Central
Crayola Draws New Org Chart For Future Growth
The creativity company Crayola is restructuring to support its focus on children's entertainment content and location-based experiences. These areas are seen as key growth vectors for Crayola, a company founded in 1903, but with its focus firmly on the future. Since 1903 Crayola says it has pursued its mission to help parents and teachers to raise "creatively alive children." … [Read more...] about Crayola Draws New Org Chart For Future Growth
Celebrity Licensing: Fisher-Price Gets Fierce and Fabulous With RuPaul Collection
By Allison Watkinson TLL Reporter Drag queen icon RuPaul has sashayed into a tiny but fierce licensing deal for miniature figurines with Fisher Price. First introduced in 2019, the Little People Collector brand is part of Fisher-Price’s expansion into the adult collector demographic. The Little People Collector brand capitalizes on the nostalgic value of the Little People … [Read more...] about Celebrity Licensing: Fisher-Price Gets Fierce and Fabulous With RuPaul Collection
Igloo and Jeep Partner on Super Cool Outdoor Adventures
Jeep is partnering with one of the coolest outdoor brands, releasing the first-ever Jeep Playmate coolers from Igloo for 4x4 enthusiasts. The new coolers feature original artwork geared toward Jeep brand enthusiasts who want to keep their refreshments ice-cold throughout every journey. “The Jeep brand embodies the spirit of adventure while Igloo further enhances the good times … [Read more...] about Igloo and Jeep Partner on Super Cool Outdoor Adventures
Frida Kahlo Collection Turns Your Home Into a Gallery
The Swedish brand Ekelund has signed a deal to create a home textiles collection using art from Frida Kahlo. Art Ask Agency, which brokered the deal, says the licensed Frida Kahlo x Ekelund collection will use organic cotton and environmentally certified textiles. "Global traditional Swedish heritage brand Ekelund have designed a full collection of textiles for the home made … [Read more...] about Frida Kahlo Collection Turns Your Home Into a Gallery
Dr. Scholl’s Steps Into Tech Licensing Deal With Lifeworks
By Allison Watkinson TLL Reporter Brandgenuity has secured a licensing partnership between the footcare brand Dr. Scholl’s and the fitness company Lifeworks Technology Group. The licensing partnership between the two brands will be focused on developing a new line of compression, support, digital massage, digital therapy, and rest and recovery products featuring the Dr. … [Read more...] about Dr. Scholl’s Steps Into Tech Licensing Deal With Lifeworks
Trademark Licensing: Kubota Paints the Town Orange With Crayola Licensing Deal
Kubota Tractor Corporation and Crayola have launched a new program to highlight the role of machines in building communities. The partners say their goal is to inspire the next generation of builders, farmers and business leaders by highlighting the unique and creative role that machines play in our society. Kubota is one of the world's largest and most innovative … [Read more...] about Trademark Licensing: Kubota Paints the Town Orange With Crayola Licensing Deal