The global children's products brand Graco will expand into new categories in a licensing deal with Dan Dee International. “We are extremely delighted and honored to be partnering with Graco. This agreement will showcase our creativity and product development capabilities. We will continue to drive Graco’s brand message with products that are authentic, innovative, fun, and … [Read more...] about Graco Expands Into New Categories With Dan Dee Deal
Lifestyle
Sporting Goods: HEAD Gets Its Feet Wet With Paddleboard Deal
The global sporting goods company HEAD is launching Stand Up Paddleboards with licensee co:sports. The German company is well known as an innovator in the SUP market, with a sterling reputation for quality, safety and durability. "Since HEAD stands for performance and innovation, among other things, we are very happy to have won a selected expert in the field of SUP with the … [Read more...] about Sporting Goods: HEAD Gets Its Feet Wet With Paddleboard Deal
Smiley in Licensed Activation with ECE Marketplaces in Europe
Smiley World is literally bringing smiles to faces across Europe in a licensing activation with retail giant ECE Marketplaces. ECE is bringing SmileyWorld to 94 of its shopping centres across Germany, Austria, Poland and Italy. From April 28 to May 7, visitors will find the Smiley icon, celebrating its 50 year anniversary across more than 350 activations taking place in … [Read more...] about Smiley in Licensed Activation with ECE Marketplaces in Europe
NBA’s Latest NFT Offering Marred by Hackers
The NBA has been a leader in the NFT craze, but its latest offering was disrupted by hackers who took down the entire collection. The NBA began minting its collection of 18,000 NFTs last week, with 75 NFTs created for each player in the 16 participating teams. The NFTs also have some unique attributes. As with actual players, these NFTs don't stay static, as the NFT traits will … [Read more...] about NBA’s Latest NFT Offering Marred by Hackers
Prices Soar As Collectors Clamor For Barbie’s Queen Elizabeth Doll
By Gary Symons TLL Editor in Chief Mattel's Barbie has released a collector's edition doll portraying Queen Elizabeth II for her Platinum Jubilee. And within hours of its release on Wednesday, the Barbie Signature Queen Elizabeth II Platinum Jubilee Doll had completely sold out, while prices soared on eBay and Amazon and would-be customers fumed. On Mattel's online … [Read more...] about Prices Soar As Collectors Clamor For Barbie’s Queen Elizabeth Doll
Sesame Workshop Launches New Channel on Discovery Education
By Gary Symons TLL Editor in Chief Sesame Workshop has launched a major new initiative, creating a new channel on the Discovery Education platform. Discovery Education, a worldwide education technology leader whose state-of-the-art K-12 digital platform supports learning wherever it takes place, whether at school or at home. Sesame Workshop, the non-profit media and … [Read more...] about Sesame Workshop Launches New Channel on Discovery Education
Sports Licensing: Starting Lineup is Back in Hasbro x Fanatics Collaboration
Toy and entertainment giant Hasbro is partnering with Fanatics to bring back the Starting Lineup sports collectibles brand. Set to launch this fall, the new product line will continue its legacy of bringing fans and collectors their favorite athletes in action figure form. Starting Sept. 22, products from the Starting Lineup brand will be available exclusively on Hasbro Pulse … [Read more...] about Sports Licensing: Starting Lineup is Back in Hasbro x Fanatics Collaboration
Restaurant Licensing: Crayola Brings Color to Wendy’s Kids’ Meals
Wendy's is teaming up with Crayola to bring a series of six new licensed toys to Wendy’s Kids’ Meals. Beginning the week of April 4, participating Wendy’s restaurants began offering children the premium Color Adventure kits in Wendy's Kids' Meals. Packed in a crayon-shaped holder, each Crayola Color Adventure kit comes with three Crayola crayons in different shades and a … [Read more...] about Restaurant Licensing: Crayola Brings Color to Wendy’s Kids’ Meals
Game Developer Wargaming Leaves Belarus Over Ukraine Conflict
By Gary Symons TLL Editor in Chief Many brands face difficult decisions over the war in Ukraine, but few have made more difficult decisions than video game developer Wargaming. The producer of popular franchises World of Tanks and World of Warships, among others, Wargaming has fired one of its founders, moved its company headquarters out of Belarus, and has terminated its … [Read more...] about Game Developer Wargaming Leaves Belarus Over Ukraine Conflict
Care Bears Share The Love In Brazil and Mexico
The new animated series Care Bears: Unlock the Magic has signed new broadcasting and toy deals in Latin America. Rights holder Cloudco Entertainment has launched its new Care Bears: Unlock The Magic animated series on Brazil’s Globo Play, Gloob, and Gloobinho networks, joining Mexico’s Noggin platform. The content deals come alongside new toy deals that will further support … [Read more...] about Care Bears Share The Love In Brazil and Mexico