By Gary Symons TLL Editor in Chief The lifestyle and motoring brand Motul has announced a partnership with Sunrich Toys & Hobby for a range of Motul branded model cars. Sunrich is a specialist company that designs and manufactures the highest-quality scale model cars for the global hobby market. Thanks to a deal brokered by WildBrain CPLG, Motul's classic red and white … [Read more...] about Trademark Licensing: Motul and Sunrich Announce Agreement for Scale Model Cars
Lifestyle
Experiential Licensing: Sesame Street Creates First Play Center in South Korea
By Allison Watkinson TLL Reporter Sesame Workshop is launching its first in a series of Sesame Street Educational Play Centers (EPC) through an experiential licensing partnership with AVECS Creative Group. Sesame Street Learn & Play is the first EPC that is set to launch, and will be located in the new LOTTE Department Store Dongtan in the Gyeonggi Province in South … [Read more...] about Experiential Licensing: Sesame Street Creates First Play Center in South Korea
Sophie la Girafe Up For An Animal Adventure Through Licensing Deal
By Allison Watkinson TLL Reporter Animal Adventure has entered a new licensing agreement for consumer products with the long-standing infant brand, Sophie la girafe. The agreement was fostered with the help of Anjar & Becker Associates, an award-winning IP licensing and brand management agency. "We’re very excited that we could bring Sophie la girafe and Dan Dee/Animal … [Read more...] about Sophie la Girafe Up For An Animal Adventure Through Licensing Deal
Warner and Cartamundi Release DC Hybrid Trading Cards With NFTs
By Allison Watkinson TLL Reporter Cartamundi Group and Warner Bros. Consumer Products have launched a new line of licensed DC Hybrid Trading Cards by Hro. The new program combines physical cards with collectible NFTs. Founded in 1970, Cartamundi Group is a prolific manufacturer, producer, and distributor of board games, collectible card games, playing cards, and … [Read more...] about Warner and Cartamundi Release DC Hybrid Trading Cards With NFTs
Cosmo Going To the Dogs … and Cats … With New Furbabies Line
By Allison Watkinson TLL Reporter Leading media brand Cosmopolitan has partnered with pet supply manufacturer Ethical Products for the launch of a licensed Cosmo Furbabies product line. “It’s not an overstatement to say that Cosmo readers are obsessed with their pets,” explains Angela Kim, Senior Director of Hearst Global Licensing. “Given their tendency to splurge on their … [Read more...] about Cosmo Going To the Dogs … and Cats … With New Furbabies Line
Brown Toy Box Partners On Educational Program With DonorsChoose
The STEAM toyco Brown Toy Box is on a mission to reach 100,000 students in America in 2022 and encourage them to pursue scientific careers. Founded by tech innovator and visionary entrepreneur Terri-Nichelle Bradley (pictured above), Brown Toy Box was created to inspire children from all backgrounds that they can be successful in Science, Technology, Engineering, Art and … [Read more...] about Brown Toy Box Partners On Educational Program With DonorsChoose
Batman Shopping Online For The Batcave, Thanks To Warner/Amazon Deal
By Gary Symons TLL Editor in Chief Fresh out of batarangs? Need new rockets for the Batmobile? Fret not, Dark Knight; Amazon has you covered. Warner Bros. and DC this week launched products on Everything For Your Batcave found on Amazon, featuring exclusive Batman products and more. The products on Amazon are a part of Warner Bros.’ sweeping global consumer products program, … [Read more...] about Batman Shopping Online For The Batcave, Thanks To Warner/Amazon Deal
Book Licensing: Miffy Inspires Apparel Collection From Hanna Andersson
The premium children’s clothing brand Hanna Andersson has launched an exclusive capsule collection based on the bestselling Miffy books. Inspired by the globally-recognized, classic character Miffy, and available in bright, multi-color patterns and prints, designers say the collection celebrates childhood adventures, employing iconic Hanna Andersson silhouettes and animated … [Read more...] about Book Licensing: Miffy Inspires Apparel Collection From Hanna Andersson
Collegiate Sports Management Inks Sports Licensing Deal With BrandR
By Allison Watkinson TLL Reporter Collegiate Sports Management Group (CSMG) and The BrandR Group (TBG) have announced a multi-year brand partnership in the NIL and group licensing spaces. The agreement will focus on combining personnel resources and university network connections for mutual benefit. Collectively, CSMG and TBG represent more than 250 athletic conferences, … [Read more...] about Collegiate Sports Management Inks Sports Licensing Deal With BrandR
Literary Licensing: Seven New Licensees For Percy The Park Keeper
Brand licensing specialist The Point.1888 has secured seven new licensees for heritage publishing brand Percy The Park Keeper. Created by Nick Butterworth, the popular British publishing property has expanded its licensing program due to the continued popularity of the brand among families. Nick worked for various major graphic design companies before becoming a full-time … [Read more...] about Literary Licensing: Seven New Licensees For Percy The Park Keeper