By Gary Symons TLL Editor in Chief King Features has signed up two deals that will see Popeye the Sailor Man adopted for a sailing club and golf gear. In the first of those two licensing agreements, King Features has licensed Popeye the Sailor Man for Pick a Pier, an online platform that connects boaters and marinas. Pick a Pier says the license was signed to launch its Popeye … [Read more...] about Character Licensing: Popeye Goes Sailing, Plays Golf, With Two New Licensing Deals
Lifestyle
Celebrity Licensing: UFC Tag Teams With Under Armour and The Rock
By Allison Watkinson TLL Reporter UFC has announced a new licensing deal that names the performance brand Project Rock as their official footwear partner. Project Rock was created by former UFC athlete, entrepreneur, and actor Dwayne "The Rock" Johnson in collaboration with athletic-apparel company, Under Armour Inc. It features footwear, apparel, and accessories that have … [Read more...] about Celebrity Licensing: UFC Tag Teams With Under Armour and The Rock
Care Bears Celebrate Birthday With Wave Of Licensing Deals
Cloudco Entertainment, owner of the heritage brand Care Bears, has announced a wave of new licensing deals for the brand's 40th anniversary. New consumer product licensing deals will start launching at the start of 2022 and throughout the year. Collaborations will span across multiple categories including fashion, accessories, homeware, cosmetics, games, crafts, seasonal, … [Read more...] about Care Bears Celebrate Birthday With Wave Of Licensing Deals
TV Series Licensing: ZAG Signs ‘Miraculous’ Deal With PMI For Consumer Products
Animation studio ZAG has signed a global licensing agreement with PMI for a line of consumer products for the television series Miraculous – Tales of Ladybug and Cat Noir. The deal for Miraculous-branded consumer products will see new merchandise debut at retail in Summer 2022. Performance Media Industries (PMI) has a business strategy based on cementing licensing agreements … [Read more...] about TV Series Licensing: ZAG Signs ‘Miraculous’ Deal With PMI For Consumer Products
Sports Licensing: UFC and TMG Launch New E-Commerce Website
In partnership with UFC, The Momento Group has launched a licensed e-commerce memorabilia website called UFC Collectibles. TMG is a global sports licensing, retail and memorabilia business that maximises revenue for rights owners, sponsors, and athletes across multi-channel solutions. Through its position and partnerships, TMG designs, develops and delivers authentic products … [Read more...] about Sports Licensing: UFC and TMG Launch New E-Commerce Website
Sports Licensing: NFL Gets Slimy With Nickelodeon Collaboration
CBS Sports and Nickelodeon are partnering on a slime-filled football broadcast for kids during the NFL’s upcoming Super Wild Card Weekend. For the second year running, the NFL and Nickelodeon are partnering on a football broadcast designed to be more kid friendly, and to attract more younger viewers for the league. The game will feature the San Francisco 49ers taking on the … [Read more...] about Sports Licensing: NFL Gets Slimy With Nickelodeon Collaboration
Collectibles: The Story Behind Fanatics Acquisition of Topps Trading Cards
By Gary Symons TLL Editor in Chief If you can't beat 'em, join 'em. The venerable Topps trading card business has agreed to an acquisition offer from Fanatics ... the same company that yanked its license with Major League Baseball in August last year. It's a move that The Licensing Letter predicted at the time, as well as the very real possibility that Fanatics will also make a … [Read more...] about Collectibles: The Story Behind Fanatics Acquisition of Topps Trading Cards
Collectibles Licensing: Feisty Pets, Dr. Seuss Launch NFT Partnerships
The adoption of NFT collectibles has been one of the hottest trends in licensing this year, and now two major children's brands have launched their own programs. Dr. Seuss Enterprises and Feisty Pets announced they have entered into partnerships for non-fungible token (NFT) collectible programs. Dr. Seuss says it has partnered with Dapper Labs, the company behind … [Read more...] about Collectibles Licensing: Feisty Pets, Dr. Seuss Launch NFT Partnerships
Toy Licensing: StoryToys Partners on LEGO Marvel App
StoryToys, the LEGO Group and Marvel Entertainment have announced the launch of LEGO DUPLO Marvel, a mobile app for preschoolers. StoryToys is a wholly-owned subsidiary of Team17 Group plc. The app is aligned with the Headstart Early Learning Outcomes Framework to ensure it meets the developmental needs of 2- to 5-year-olds, the company says. Each play pack features challenges … [Read more...] about Toy Licensing: StoryToys Partners on LEGO Marvel App
Home Goods Licensing: Samsung and Tetris A Perfect Fit
By Allison Watkinson TLL Reporter Samsung has teamed up with The Tetris Company to launch limited-edition food storage containers in the iconic Tetris shapes to help reduce food waste. These new products are called Samsung Stackers and are inspired by the world-famous puzzle game Tetris, which has remained popular since its creation in 1984. The first-of-its-kind storage … [Read more...] about Home Goods Licensing: Samsung and Tetris A Perfect Fit