WildBrain CPLG has signed a virtual tsunami of licensing deals globally for Yale and Harvard universities. For Yale University, which WildBrain CPLG represents in EMEA, Russia, Australia and North America, a deal has been signed with Australian retailer Cotton On for a Spring/Summer 2021 range of adult and kids’ apparel, accessories, stationery, wall art and homewares, now … [Read more...] about Wildbrain Signs Deals For Big Brains at Yale and Harvard
Lifestyle
Sweet Deal Between Mars Wrigley and Brand Central
Brand Central has landed a major account, signing a partnership with confectionery giant Mars Wrigley, maker of many of America's favorite candies and snacks. Mars Wrigley is known for their leading portfolio of iconic brands such as M&M’S, SNICKERS, SKITTLES, STARBURST, TWIX, DOVE, EXTRA, and Hubba Bubba, among others. Now, the company has selected global brand licensing … [Read more...] about Sweet Deal Between Mars Wrigley and Brand Central
Funko Appoints New Sales Director For EMEA
The pop culture collectible company Funko has reinforced its sales team in the EMEA region with the appointment of Karen Athill. Formerly the sales director at MGA Entertainment, Athill will join the Funko team in Europe as the regional sales director, continuing what Funko has described as its "phenomenal European takeover." Funko says they are thrilled to have Athill on the … [Read more...] about Funko Appoints New Sales Director For EMEA
Disney Features Inclusive Costumes For Halloween 2021
Disney has added adaptive role-play costumes to its lineup, including wheelchair cover sets, to an assortment that launched last year. The launch is part of Disney's commitment to inclusivity and meeting the needs of children who face physical challenges. “I’m thrilled that through the expansion of our adaptive roleplay collection, we can further connect our iconic franchises … [Read more...] about Disney Features Inclusive Costumes For Halloween 2021
Daniel Tiger Signs Nine New Licensing Deals
The Emmy-winning PBS KIDS series Daniel Tiger's Neighbourhood has inked agreements with nine new and existing partners for a range of licensed products that will expand the offerings for the hit preschool brand throughout 2021 and 2022. Daniel Tiger's Neighbourhood is produced by Fred Roger's Productions, which worked with its global licensing agent 9 Story Brands to land the … [Read more...] about Daniel Tiger Signs Nine New Licensing Deals
Helinox and Finisterre Produce Sustainable Camp Chair
Two outdoorsy brands have come together to create a new, sustainable line of collapsible camp furniture. Partners Finisterre and Helinox say they wanted to create a line of products for people who both love being out in nature, and want to protect the environment. Finisterre is a pioneering, sustainable outdoor apparel brand born from a love of cold water surfing, and Helinox … [Read more...] about Helinox and Finisterre Produce Sustainable Camp Chair
New CEO Coming To Funko, Amid Record Revenues
The leading pop culture consumer products company Funko today announced its executive leadership transition plan, which includes the appointment of Andrew Perlmutter as CEO. Funko says the transition plan is designed to maintain Funko’s creative leadership in the consumer product and licensing sectors, while positioning the company to deliver long-term growth and shareholder … [Read more...] about New CEO Coming To Funko, Amid Record Revenues
HRH Queen Elizabeth II Launches Royal Dog Treats
Given the British Queen's love of Corgis, wasn't it just a matter of time before she launched her own royal line of dog treats? The 95-year-old monarch has given her approval for a line of canine snacks, called Game Bones, which are made with game meat from the grounds surrounding her Sandringham estate in Norfolk, England, and flavored with royal venison. The treats come in … [Read more...] about HRH Queen Elizabeth II Launches Royal Dog Treats
Ninja Life Hacks Partners On Crafts With Fashion Angels
The fast-growing publishing phenomenon Ninja Life Hacks has partnered with Fashion Angels for stationery, crafts, accessories and classroom decor products based on the leading book series. The deal allows Fashion Angels to design products featuring over 60 Ninja Life Hacks characters, including Confident Ninja, Focus Ninja, Positive Ninja and more. After thousands of requests … [Read more...] about Ninja Life Hacks Partners On Crafts With Fashion Angels
Panini and OneTeam To Include NCAA Athletes On Trading Cards
By Gary Symons TLL Editor in Chief Recent rule changes at the NCAA are sparking a boom in licensing opportunities, among them a new deal that will allow Panini America to issue trading cards featuring college athletes. The NCAA announced on July 1 that it would allow college athletes to profit from their name, image and likeness, or NIL. As a result, Panini America says it has … [Read more...] about Panini and OneTeam To Include NCAA Athletes On Trading Cards