BBC Studios' long-running hit Doctor Who continues to soar in licensing circles, as the studio has signed on three new partners. “Fans are the lifeblood of Doctor Who,” said Suzy Raia, the VP of Licensing at BBC Studios Americas. “Those who have been along for the ride for decades will enjoy adding these collectibles to their collections—and if you’re just joining us, these are … [Read more...] about BBC Signs Trio Of US Deals For Doctor Who
Lifestyle
Camping World Launches Nautica Branded Outdoor Line
America's largest RV retailer, Camping World Holdings, has partnered with Authentic Brands Group (ABG) on the launch of Nautica branded products for the marine, water and outdoor marketplace. Camping World is not only the leading company in the recreational vehicle space, but also delves into a wide range of outdoor activities such as boating, camping, biking, and hiking. The … [Read more...] about Camping World Launches Nautica Branded Outdoor Line
Brevettar: A New Player In Global Sports Licensing
A new player hit the field in the lucrative world of sports licensing, as Brevettar announced July 7 the launch of its full-service licensing agency. The new company describes its mission as maximizing revenue by connecting best-in-class brands with strategic collaborations and licensing opportunities. As the exclusive licensing agent for Upper Deck, the worldwide leader in … [Read more...] about Brevettar: A New Player In Global Sports Licensing
SpongeBob Says “I’m Ready!” For Fanattik Partnership
The world's most popular sponge is heading for Europe this summer, as pop culture company Fanattik signed a licensing deal for Nickelodeon's SpongeBob SquarePants franchise. The deal, signed with ViacomCBS Consumer Products, will allow Fanattik to create SpongeBob-themed home decor, gifts, collectibles, and barware. The collection is expected to hit the European market … [Read more...] about SpongeBob Says “I’m Ready!” For Fanattik Partnership
NCAA Will Allow Athletes To Earn Money On Name, Image and Likeness
For the first time, the NCAA will allow athletes to earn money from their involvement in collegiate sports. The NCAA has reversed its stance on athlete compensation, opening the door to athletes—and licensing companies—making money from their name, image, and likeness. The changes took place on July 1 this year. The decision, which breaks with a long-held tradition, came just … [Read more...] about NCAA Will Allow Athletes To Earn Money On Name, Image and Likeness
Authentic Brands Transferring Licensing For Spyder To Volcom & Liberated Brands
Spyder is one of the most successful sportswear brands in the world, to the extent that it's hard to spend five minutes on a ski hill without seeing dozens of people sporting the distinctive Spyder logo. But the brand's owner Authentic Brands Group believes more can be done to help Spyder grow as a brand around the world. For that reason, ABG says it is transitioning the core … [Read more...] about Authentic Brands Transferring Licensing For Spyder To Volcom & Liberated Brands
Edible Signs A Tasty Deal With Brand Central
Brand Central announced this week it will be representing the wildly successful Edible brand, which turns lush fruits into incredible 'floral' arrangements and bouquets. Edible is one of those companies that exemplify the entrepreneurial spirit and the importance of innovation in commerce. The company was founded by Tariq Farid, who immigrated to the US from Pakistan with his … [Read more...] about Edible Signs A Tasty Deal With Brand Central
NFL Star Russell Wilson Quarterbacking Spin Master Toy Launch
Superstar quarterback Russell Wilson of the Seattle Seahawks is teaming up with Spin Master to launch its new Aerobie Sonic Fin Football. Engineered for superior performance, the Sonic Fin Football lets kids throw like a pro, faster and farther than ever before! Spin Master says kids and adults alike will be able to "go long ... really long ... because the innovative design … [Read more...] about NFL Star Russell Wilson Quarterbacking Spin Master Toy Launch
Iscream Launches Licensed Care Bear Collection
The lifestyle brand Iscream is launching a new line of Care Bears products and accessories, under an agreement signed with licensor Cloudco Entertainment. Iscream says it will be launching a full-scale Care Bears line of accessories by fall 2021. The full line of products will feature bright, cheerful and fun prints, and every fan’s favorite Care Bears characters on items both … [Read more...] about Iscream Launches Licensed Care Bear Collection
Crayola Adopts Brainbase For Global Licensing Efforts
Crayola, one of the world's most colorful companies, says it has adopted the licensing software system Brainbase Assist to help unify its myriad global licensing operations. The Crayola Licensing team will use Brainbase Assist to streamline and manage workflows such as product development, sales and royalty reporting, contract and digital asset management, and to analyze … [Read more...] about Crayola Adopts Brainbase For Global Licensing Efforts