The Licensing Letter

Lifestyle

ZAG Invests In Interactive Storytelling Tech Firm Epopia

Who says letter writing is dead? Not ZAG, which announced on April 21 that it has acquired a stake in Epopia, a French tech company that developed a "unique epistolary letter format that encourages children to read and write through interactive storytelling." To put it more simply, Epopia has created a software solution that allows for personalization of content, based on the … [Read more...] about ZAG Invests In Interactive Storytelling Tech Firm Epopia

Charlesbridge Partnering On Chicken Soup For the Soul Series

The folks at Chicken Soup for the Soul LLC will be bringing their positive message to kids, in a new joint venture with children's book publisher Charlesbridge, launching this fall. The companies say two new lines of books, Chicken Soup for the Soul BABIES (for ages 0-3) and Chicken Soup for the Soul KIDS (for ages 4-7), will focus on childhood social and emotional well-being … [Read more...] about Charlesbridge Partnering On Chicken Soup For the Soul Series

Nike Loses Kobe Bryant License As Talks Fail

The estate of basketball legend Kobe Bryant declined to renew its deal with Nike this month as talks between the parties fell apart, according to an exclusive report from Complex that was later confirmed by Nike. Unless something changes, that could end the long-established relationship between Bryant and Nike. Potentially, Bryant’s estate could also partner with an outside … [Read more...] about Nike Loses Kobe Bryant License As Talks Fail

Jazwares Pens Multi-Year Marvel Deal For Costumes

Superhero suits for the masses—and their pets—will be hitting stores in 2022, thanks to a new, multi-year deal between global toyco Jazwares and Marvel Entertainment. Jazwares announced the deal, saying they will produce an all-new line of costumes and costume accessories. Set to hit retailers in North America in 2022, this new line will include an epic assortment of … [Read more...] about Jazwares Pens Multi-Year Marvel Deal For Costumes

Marvel and Yoobi Partner on Heroic Back-To-School Line

The school, home and office supplies company Yoobi announced this week a major collaboration with Marvel, consisting of a 'super-powered' collection of back-to-school products. Yoobi says the line will combine Marvel’s iconic characters from comic books and film with Yoobi’s bold designs in a limited-edition collection. Yoobi describes itself as a "give-back brand" that … [Read more...] about Marvel and Yoobi Partner on Heroic Back-To-School Line

Ready, Aim, ‘Fire’, As Blue Sky Launches US Army Firepits

Blue Sky Outdoor Living has announced it is adding a line of officially licensed U.S. Army fire pits to its stable of outdoor products, in a deal brokered by Beanstalk.  "As we continue to grow our outdoor living brand and product offering, the addition of the U.S. Army licensed products to the Blue Skyline will not only allow consumers to enjoy their time spent around the fire … [Read more...] about Ready, Aim, ‘Fire’, As Blue Sky Launches US Army Firepits

UK’s National Gallery Company In New Collab With Kangaru Toys

The prestigious National Gallery in London, England, has signed an agreement bringing Kangaru Toys into its expansive licensing program. Kangaru, which has a strong background in STEM, stationery, arts and crafts, and novelty toys, is being tasked with developing new painting, drawing and activity sets for the National Gallery. The company says the new product lines will … [Read more...] about UK’s National Gallery Company In New Collab With Kangaru Toys

Paris Olympics Releases Calls for Interest in Licensing Program

Let the Licensing Games Begin! The Paris 2024 Olympics has begun releasing calls for interest in its official licensing programs for both the Olympics and the Paralympic Games. The Paris 2024 committee expects to sign agreements with roughly 60 companies to develop an expected 10,000 branded products for the Games. The committee's Chief Commercial Officer, Marlene Masure, says … [Read more...] about Paris Olympics Releases Calls for Interest in Licensing Program

Fordham Tags NXT GEN As Agency For Little Tracker IP

NXT GEN Brand Marketing announced today its appointment by Fordham USA as the global licensing agency for the Little Tracker lines of adventure books and snack foods. Little Tracker is based on a series of books connecting curious children and families to explore our vast and diverse world. The Little Tracker characters and story are deeply rooted in messages of global … [Read more...] about Fordham Tags NXT GEN As Agency For Little Tracker IP