Licensing company Erve Europe has signed a deal with Blizzard Entertainment adding the wildly popular Overwatch and World of Warcraft games to its product portfolio. Erve Europe is a leader in character licenses and brands for the continent, producing branded fashion and apparel featuring TV, film, cartoon and video game heroes. As part of Erve Group, the company has six … [Read more...] about Erve Europe Lands Deal With Blizzard Entertainment
Lifestyle
Four Crunchyroll Anime Series That Are ‘Purrfect’ for Licensing
The specialist Anime streamer Crunchyroll is offering up four almost unbearably cute series for licensing opportunities outside of Asia, most of them involving cats and kittens with a decidedly Hello Kitty vibe. TAMA of the 3rd District is a popular anime for kids that has been around since 1983, and follows the life and adventures of a cat named Tama and his collection of … [Read more...] about Four Crunchyroll Anime Series That Are ‘Purrfect’ for Licensing
Logo Brands Hits a Homer With MLB Agreement
Logo Brands, Inc. has entered into a new licensing agreement with Major League Baseball, granting the company rights to manufacture, produce and distribute MLB-branded throws, pillows and coozies to all retail channels. Logo Brands will make MLB merchandise available through Walmart, Target, Dick's Sporting Goods, Academy Sports, Bed Bath & Beyond, Fanatics and many other … [Read more...] about Logo Brands Hits a Homer With MLB Agreement
Weekly Wrap-up: Deals Penned for Ja Rule, Michael Crichton, Maya the Bee, Nintendo and CoComelon
Deal Will See New Content Produced From Michael Crichton Novels The late author Michael Crichton wasn't just a science fiction visionary; he became a one-man licensing powerhouse after novels like Jurassic Park and Westworld became hits in film and on television. More than 20 film and TV adaptations have been produced from Michael Crichton novels, including five Jurassic Park … [Read more...] about Weekly Wrap-up: Deals Penned for Ja Rule, Michael Crichton, Maya the Bee, Nintendo and CoComelon
Poetic Brands Launches Baby Line With Brambly Hedge
Poetic Brands is creating a line of baby clothing and accessories based on the Brambly Hedge children's books by Jill Barklem. Poetic signed the deal this week with Rockpool Licensing, which manages the Brambly Hedge intellectual property worldwide. Under the agreement, Poetic plans to produce a new collection including layette and fashion daywear, nightwear, snow suits … [Read more...] about Poetic Brands Launches Baby Line With Brambly Hedge
Two new licensees signed for Elmer the Patchwork Elephant
Beloved kid's book character Elmer the Patchwork Elephant is getting even more popular with licensees, as agent Metrostar signed up two new deals this month. One of those agreements is with Danilo, a leading European publisher of licensed calendars, greeting cards, gift wrap and bags, and diaries. A family-run company operating for over 40 years, Danilo works with a huge range … [Read more...] about Two new licensees signed for Elmer the Patchwork Elephant
New Lego Sets Create Disney-based Art
It's said that a single picture is worth a thousand words, but in the case of the new Lego Art series, that single picture is also worth 2,658 plastic blocks. Danish building toy giant Lego is once more expanding its line of Lego Art kits with the addition of two Disney-themed, 2-D mosaics, featuring Mickey and Minnie Mouse. The kits are aimed at older Lego and Disney fans who … [Read more...] about New Lego Sets Create Disney-based Art
Rachel Lowe Develops Board Game for Elf on the Shelf
Just in time for Christmas, British board game designer Rachel Lowe is creating a new game for The Lumistela Company's much-loved The Elf on the Shelf property. “I love Christmas and I am absolutely delighted to be working with The Elf on the Shelf to create a range of products that any child will love to have this Christmas," said Lowe. "Every year parents come up with … [Read more...] about Rachel Lowe Develops Board Game for Elf on the Shelf
Casetify Kicks-Off Bruce Lee Collaboration
Casetify has announced the latest partnership from its collaboration program, inspired by film star and martial arts legend Bruce Lee. The new collection spans an wide ranging lineup of tech accessories and limited-edition lifestyle products commemorating what would have been Lee’s 80th birthday. In the Bruce Lee x Casetify collection, Casetify introduces Lee-inspired motifs … [Read more...] about Casetify Kicks-Off Bruce Lee Collaboration
Plug-in Media and Fryday Brands Eye Toy Partners For Pre-school Hit Tee and Mo
Plug-in Media is eyeing potential toy partners for its popular pre-school property, Tee and Mo, an animated monkey duo that made its return to CBeebies last month with the premiere of Big Boots Birthday: A Tee and Mo Mini Musical. The animated property’s 10th musical special to launch on the channel, Big Boots Birthday: A Tee and Mo Mini Musical featured three new songs and … [Read more...] about Plug-in Media and Fryday Brands Eye Toy Partners For Pre-school Hit Tee and Mo