UCLA Athletics has announced a six-year agreement with NIKE, Inc. to make Nike and Jordan Brand the Bruins’ official athletic footwear, apparel and equipment provider beginning July 1, 2021. “UCLA is elite, and our student-athletes deserve every resource in their pursuit of excellence. We sought to partner with the best in the world; that is Nike and Jordan Brand,” says UCLA … [Read more...] about Jordan Brand Partners With UCLA
Lifestyle
Mattel Licenses Itsy Bitsy Knight for Fisher Price Line
Mattel has signed a multi-year licensing agreement with PGS Entertainment a line of Fisher-Price toys based on the upcoming animated pre-school series, Gus – The Itsy Bitsy Knight. Mattel and its Fisher-Price brand will develop new figurines, plush toys, toy vehicles, and play sets, with the toy line slated for wide release in 2022. Gus – The Itsy Bitsy Knight is a … [Read more...] about Mattel Licenses Itsy Bitsy Knight for Fisher Price Line
British & Irish Lions Partner with Titleist
Renowned rugby squad the British & Irish Lions have reached a licensing agreement with golf industry giant Titleist, in advance of their upcoming 2021 matchup against the world champion Springboks from South Africa. World-renowned as a performance equipment brand, having earned the overwhelming trust of tour professionals, club professionals, competitive amateurs and … [Read more...] about British & Irish Lions Partner with Titleist
BSN Sports Expands Baseball, Softball Offerings With Scout Hub, Under Armour
BSN Sports this week announced a new partnership with The Scout Hub in conjunction with its long-standing brand partner Under Armour. Through this partnership, baseball and softball organizations utilizing The Scout Hub will benefit from team apparel and equipment discounts, as well as dedicated product selection serviced by BSN SPORTS. The Scout Hub provides … [Read more...] about BSN Sports Expands Baseball, Softball Offerings With Scout Hub, Under Armour
Halloween Sales Decline Due to Covid-19 Restrictions
Halloween is always a spooky time of year, but in 2020 it’s downright scary if you’re in retail or the licensing industry. A survey by the National Retail Federation found there will be a massive drop in participation in Halloween activities this year, due to the Covid-19 pandemic … but the NRF says it could have been worse. On the down side, more than three-quarters of … [Read more...] about Halloween Sales Decline Due to Covid-19 Restrictions
Louisville Slugger Opens Outlet Store In Downtown Louisville
The Louisville Slugger Museum is going to bat for fans who always wanted to swing some lumber in the Big Leagues. The Louisville Slugger Museum & Factory just launched a new outlet store in downtown Louisville. The location, which opened on October 23, will sell pro-grade MLB bats that didn’t make it to the league due to slight blemishes, at steep discounts. The outlet is … [Read more...] about Louisville Slugger Opens Outlet Store In Downtown Louisville
Fishing Brand Lew’s To Adopt New Branding as Rather Outdoors in 2021
If you’ve ever netted a big fish, you probably know the Lew’s Holdings family of brands around fishing and outdoor equipment. Now the American gear company is making a major move to change its branding. Lew’s Holdings Corp. said that in an effort to present a globally united front for the family of brands, it plans to transition from Lew’s Holdings Corporation to Rather … [Read more...] about Fishing Brand Lew’s To Adopt New Branding as Rather Outdoors in 2021
Licensed Back-to-School Sales Expected to Rise 2.0% in 2020
Contact the editor at karina@plainlanguagemedia.com Licensed back-to-school sales are expected to climb to $9.6 billion in the U.S. and Canada, according to The Licensing Letter’s estimates. With licensed retail sales up 2.0%, or $188 million, the back-to-school season is expected to help bolster recovery following a difficult second quarter of 2020 and lackluster -0.9% growth … [Read more...] about Licensed Back-to-School Sales Expected to Rise 2.0% in 2020
Retail Sales of Licensed Merchandise, Based on Colleges and Universities
Top Licensed Retail Sales Figures to Have On-hand in the New Year
Contact the editor at karina@plainlanguagemedia.com While TLL is crunching the official stats for 2019 over the next month, here are some figures and trends we’re tracking for next year. Please note that all 2019 figures are preliminary estimates and subject to change. Licensed retail sales in Mainland China exceed $10 billion. The greatest area of licensed sales growth in 2020 … [Read more...] about Top Licensed Retail Sales Figures to Have On-hand in the New Year