TLL Staff The venerable cookwear brand Revere Ware is bringing its line of durable cooking products to the Chinese market. Brand owner Full Sail IP Partners says the expansion is being achieved through a licensing deal with Revere (Shanghai) Enterprise Development Ltd. "Our alliance with Revere (Shanghai) Enterprise Development Limited is more than a business venture," … [Read more...] about Revere Ware Bringing Its Classic American Cookware to China
Lifestyle
Wargaming Donating Funds to Support USS Wisconsin Museum
By Gary Symons TLL Editor in Chief Game developer Wargaming is adding the historic battleship USS Wisconsin to World of Warships, and donating proceeds to a naval museum. The USS Wisconsin is an Iowa-class battleship built for the US Navy in the 1940s, and became one of the most storied warships in history, having fought through three separate wars. World of Warships is now … [Read more...] about Wargaming Donating Funds to Support USS Wisconsin Museum
Tonino Lamborghini Appoints Beanstalk as its Global Licensing Representative
By Allison Watkinson TLL Reporter The Italian lifestyle brand, Tonino Lamborghini, has appointed Beanstalk to expand its international licensing and brand extension program. Beanstalk is a global licensing agency that specializes in brand expansion digital media, manufacturer representation, cultural intelligence, partnership negotiation, legal services and more. The Beanstalk … [Read more...] about Tonino Lamborghini Appoints Beanstalk as its Global Licensing Representative
Tommy Bahama Announces Licensing Agreement with Club Car
By Allison Watkinson TLL Reporter Tommy Bahama has signed a licensing partnership with Club Car for special-edition customizable golf vehicles. The licensing collaboration will launch with a special-edition Tommy Bahama Onward vehicle that features a signature heritage print, custom upholstery, accessories and more. “We’re excited to bring to market this new collaboration with … [Read more...] about Tommy Bahama Announces Licensing Agreement with Club Car
E.L.F. and Liquid Death Unveil Gore-geous Corpse Makeup
By Allison Watkinson TLL Reporter E.L.F. Cosmetics and Liquid Death are launching a limited-edition gothic metal-inspired makeup collection called Corpse Paint. Designed around Liquid Death's hardcore aesthetic, the licensed Corpse Paint cosmetics collection features five licensed makeup items as well as a special Closed Casket: Removable Coffin Keepsake Box. The licensed … [Read more...] about E.L.F. and Liquid Death Unveil Gore-geous Corpse Makeup
Mr. Brands Reveals Licensed Weatherbeater Products at National Hardware Show
By Allison Watkinson TLL Reporter Mr. Brands is launching a new line of licensed Weatherbeater paints and stains at the 2024 National Hardware Show. Taking place from March 26 to 28 at the Las Vegas Convention Center, Mr. Brands will be showcasing twenty-five high-quality paints and stains for the Weatherbeater brand. The licensed products are intended to provide long-lasting … [Read more...] about Mr. Brands Reveals Licensed Weatherbeater Products at National Hardware Show
CCG Acquires World’s Largest Autograph Authenticator
By Allison Watkinson TLL Reporter Certified Collectibles Group has reached a definitive agreement to acquire leading autograph authentication service James Spence Authentication. The acquisition will allow CCG to integrate the authentication, grading, and encapsulation of autographed collectibles. Prior to the acquisition, CCG has only offered witnessed authentication of … [Read more...] about CCG Acquires World’s Largest Autograph Authenticator
Licensing Roundup: The GAP, Beatles Monopoly Game, And More
American Leather Partners With DreamFit for Sofa Sleeper Sheet Solution American Leather and DreamFit have come up with a cool solution for your overnight guests. The partners will be showing off a new, custom-made bed sheet collection for the Texas-based upholstery company’s sofa sleepers at the spring High Point Market. The collection expands DreamFit’s Enhanced Bamboo … [Read more...] about Licensing Roundup: The GAP, Beatles Monopoly Game, And More
Dolly Parton Unveils Her First Home Collection
TLL Staff The top-selling country superstar has just added an innovative home and kitchen collection to her list of licensed products. The launch comes just after Parton announced the September release of her upcoming cookbook, Good Lookin' Cookin', which she co-wrote with her sister Rachel Parton George. Conveniently, fans will be able to cook some of those recipes in a … [Read more...] about Dolly Parton Unveils Her First Home Collection
Oh Yeah! Phenom Elite Creates Vibrant Sports Apparel Inspired by Kool-Aid
By Allison Watkinson TLL Reporter Sports apparel innovator Phenom Elite is collaborating with the Kool-Aid beverage brand on the launch of Quantum Speed Cleats and VPS4 Gloves. Phenom Elite and Kool-Aid brand owner Kraft Heinz say the partnership is kicking off with two initial colorways, both inspired by Kool-Aid flavors 'Sharkleberry Fin' and 'Great Bluedini'. The … [Read more...] about Oh Yeah! Phenom Elite Creates Vibrant Sports Apparel Inspired by Kool-Aid