NXT GEN Brand Marketing announced today its appointment by Fordham USA as the global licensing agency for the Little Tracker lines of adventure books and snack foods. Little Tracker is based on a series of books connecting curious children and families to explore our vast and diverse world. The Little Tracker characters and story are deeply rooted in messages of global … [Read more...] about Fordham Tags NXT GEN As Agency For Little Tracker IP
Preschool
Big Week For Dr. Seuss: Three New Deals And An Anniversary
You just can't keep Dr. Seuss out of the news lately. After getting political conservatives into a fluster last month after cancelling certain Dr. Seuss books for images now considered racially offensive, the children's book brand has seen sales increases and this week announced three new deals. The first slate of deals, announced April 6, celebrates the 50th Anniversary of … [Read more...] about Big Week For Dr. Seuss: Three New Deals And An Anniversary
Startup’s Sales Soar After Sesame Street Deal
The success of innovative startup company Glo underlines the critical importance of seeking out smart licensing deals with popular brands. Glo, a young company based in Starkville, Miss., recently signed a licensing agreement with Sesame Workshop for Glo Pals, an imaginative toy that brightens play and bath time for children, particularly those with autism. Glo Pals were … [Read more...] about Startup’s Sales Soar After Sesame Street Deal
Special Report: The Future of Hasbro
By Gary Symons TLL Editor in Chief The 'Play and Entertainment' conglomerate Hasbro has for the first time outlined its future plans in a live investor event, and as expected, the news will be game changing for the company and for its licensing partners worldwide. Sit down and grab yourself a coffee or tea, because it's a LOT. At the core of the announcement, Hasbro has … [Read more...] about Special Report: The Future of Hasbro
Highlights Names M-Zone As North American Agent
The educational toy and literature company Highlights is kicking off its 75th year with the appointment of The-M-Zone as its North American licensing agent. The-M-Zone will pursue licensees and partnerships that will deliver content, product and experiences that engage, delight and foster joyful learning. “Partnering with The-M-Zone comes at an opportune time when children’s … [Read more...] about Highlights Names M-Zone As North American Agent
LEGO Named World’s Most Popular Kids Entertainment Brand
By Gary Symons TLL Editor in Chief According to a sweeping new report on brands for children, LEGO is now the most popular kids’ entertainment brand in the world, followed by Disney, Marvel, Barbie, and with Paw Patrol rounding out the Top 5. The data comes via a report from Brand Trends, in which mothers provided answers to a survey on behalf of their children, from ages 0 … [Read more...] about LEGO Named World’s Most Popular Kids Entertainment Brand
Key Former Disney Exec Nancy Kanter Joins Rival Netflix
The streaming wars are heating up, as Netflix snapped up former Disney Executive Vice President Nancy Kantor just one day after she left her position with Disney Channels Worldwide. Kantor played a critical role at Disney, having launched and operated Disney Junior, a channel for preschool children, and acting as the EVP of Content and Creative Strategy for Disney Channels … [Read more...] about Key Former Disney Exec Nancy Kanter Joins Rival Netflix
My Little Pony Riding High With Hasbro
The My Little Pony franchise is ending its popular The Friendship is Magic series, but don't expect to see the brand riding off into the sunset any time soon. Hasbro has big plans for the franchise after acquiring Entertainment One in 2019, including a wide range of new consumer products, the release of a CGI film, a cross platform mashup with The Transformers, and a new … [Read more...] about My Little Pony Riding High With Hasbro
Four Crunchyroll Anime Series That Are ‘Purrfect’ for Licensing
The specialist Anime streamer Crunchyroll is offering up four almost unbearably cute series for licensing opportunities outside of Asia, most of them involving cats and kittens with a decidedly Hello Kitty vibe. TAMA of the 3rd District is a popular anime for kids that has been around since 1983, and follows the life and adventures of a cat named Tama and his collection of … [Read more...] about Four Crunchyroll Anime Series That Are ‘Purrfect’ for Licensing
Weekly Wrap-up: Deals Penned for Ja Rule, Michael Crichton, Maya the Bee, Nintendo and CoComelon
Deal Will See New Content Produced From Michael Crichton Novels The late author Michael Crichton wasn't just a science fiction visionary; he became a one-man licensing powerhouse after novels like Jurassic Park and Westworld became hits in film and on television. More than 20 film and TV adaptations have been produced from Michael Crichton novels, including five Jurassic Park … [Read more...] about Weekly Wrap-up: Deals Penned for Ja Rule, Michael Crichton, Maya the Bee, Nintendo and CoComelon