The Licensing Letter

Preschool

Two new licensees signed for Elmer the Patchwork Elephant

Beloved kid's book character Elmer the Patchwork Elephant is getting even more popular with licensees, as agent Metrostar signed up two new deals this month. One of those agreements is with Danilo, a leading European publisher of licensed calendars, greeting cards, gift wrap and bags, and diaries. A family-run company operating for over 40 years, Danilo works with a huge range … [Read more...] about Two new licensees signed for Elmer the Patchwork Elephant

Rachel Lowe Develops Board Game for Elf on the Shelf

Just in time for Christmas, British board game designer Rachel Lowe is creating a new game for The Lumistela Company's much-loved The Elf on the Shelf property. “I love Christmas and I am absolutely delighted to be working with The Elf on the Shelf to create a range of products that any child will love to have this Christmas," said Lowe. "Every year parents come up with … [Read more...] about Rachel Lowe Develops Board Game for Elf on the Shelf

Plug-in Media and Fryday Brands Eye Toy Partners For Pre-school Hit Tee and Mo

Plug-in Media is eyeing potential toy partners for its popular pre-school property, Tee and Mo, an animated monkey duo that made its return to CBeebies last month with the premiere of Big Boots Birthday: A Tee and Mo Mini Musical. The animated property’s 10th musical special to launch on the channel, Big Boots Birthday: A Tee and Mo Mini Musical featured three new songs and … [Read more...] about Plug-in Media and Fryday Brands Eye Toy Partners For Pre-school Hit Tee and Mo

Mattel Licenses Itsy Bitsy Knight for Fisher Price Line

Mattel has signed a multi-year licensing agreement with PGS Entertainment a line of Fisher-Price toys based on the upcoming animated pre-school series, Gus – The Itsy Bitsy Knight. Mattel and its Fisher-Price brand will develop new figurines, plush toys, toy vehicles, and play sets, with the toy line slated for wide release in 2022. Gus – The Itsy Bitsy Knight is a … [Read more...] about Mattel Licenses Itsy Bitsy Knight for Fisher Price Line

L.O.L. Surprise! Sweeps Toy & License of the Year Awards

This year, L.O.L. Surprise! by MGA Entertainment received the distinguished “Toy of the Year” and "License of the Year" awards at the 19th Annual Toy of the Year (TOTY) Awards. MGAE took home two more awards in the Doll and Playset (tied) categories for a total of four honors. Lego tied for the most number of awards with four of its own: Collectible, Construction Toy, Playset … [Read more...] about L.O.L. Surprise! Sweeps Toy & License of the Year Awards

Spotlight: Kids’ Tech Toys

We had the chance to attend the Kids’ & Family Tech Expo in New York, where attendees showed off the latest in tech innovations to hit the toy shelves. The name of the game is STREAM, and to be more specific, programming and engineering. But while many toys were meant for a younger set, the price point was relatively high—targeting the pure-play offerings topping … [Read more...] about Spotlight: Kids’ Tech Toys

Preschool Properties With Some Licensing Activity

The preschool market is one of the most stable we track, compared to other property types and product categories. In 2016, licensed retail sales of preschool brand-based, preschool-oriented merchandise grew 6.7% to reach almost $12.8 billion. You've seen the top 20 list—now TLL is releasing a selection previously available only to paid subscribers. See below for an accounting … [Read more...] about Preschool Properties With Some Licensing Activity

Top 20 Preschool Properties in the $12.8 Billion Industry

The preschool market is one of the most stable we track, compared to other property types and product categories. In 2016, licensed retail sales of preschool brand-based, preschool-oriented merchandise grew 6.7% to reach almost $12.8 billion. Although all-ages brands like sports-based properties and Star Wars have made inroads into licensed preschool merchandise, … [Read more...] about Top 20 Preschool Properties in the $12.8 Billion Industry

Global Retail Sales of Licensed Preschool Products By Product Category

  Return to the main index of retail sales of licensed preschool merchandise. Definitions Toy: Plush, action figures, role play, dolls, playsets, board games, infant toys, learning toys, arts and crafts. Apparel, accessories, soft goods: Apparel for infants, boys, and girls; accessories such as purses, backpacks, and hats; infant layette. Publishing: Books (board, bath, … [Read more...] about Global Retail Sales of Licensed Preschool Products By Product Category