The Licensing Letter

Stationery and Paper Products

Living Coral: 2019 NSS, NY Now & Surtex Edition

Contact the editor at karina@plainlanguagemedia.com CORAL, as in: Conscientious, Organized, Retro, and Animated Living. From the floor of the 2019 National Stationery Show (NSS), Retail Renaissance NY Now, and Surtex, TLL brings you the latest in home, stationery, and surface design trends. This year, all three shows were held simultaneously in New York City's Jacob Javits … [Read more...] about Living Coral: 2019 NSS, NY Now & Surtex Edition

Spending Up as Love Sets In

The NRF estimates that just over half of U.S. adults will celebrate Valentine's Day this year by buying a gift for a significant other, friends, or pets—reaching $19.6 billion in spending, up from $18.2 billion in 2017. Those 25–34 years-old will be the biggest spenders, with an average bill of $202.76. By product category, a total of $4.7 billion will be spent on jewelry … [Read more...] about Spending Up as Love Sets In

Top Trends for the $27-30 Billion Back-to-school Season

Here's what to expect from this year's back-to-school season. Rosy estimates place retail sales at their highest levels yet. This year's K-12 back-to-school season is expected to generate $27 billion in retail sales in the U.S., according to Deloitte. The season alone is estimated to generate 50% of all school-related spending for the year by 29 million households. Estimates … [Read more...] about Top Trends for the $27-30 Billion Back-to-school Season

Apparel Fuels 3.1% Growth in U.S./Canada Fashion Licensing—Global Growth Is Even Higher

Growing competition; continued decline in the brick and mortar backyard; currency devaluation in Europe and Asia; a fourth quarter retail fiasco. 2015 was a tough year for the fashion industry. Yet, for all of the challenges, fashion licensing prospered in not only in the U.S./Canada but worldwide, according to The Licensing Letter’s Annual Licensing Business Survey. Global … [Read more...] about Apparel Fuels 3.1% Growth in U.S./Canada Fashion Licensing—Global Growth Is Even Higher

Shopping for School Supplies, Electronics Moves Online

Back-to-school shopping—including school supplies and electronics—is expected to grow dramatically in the ecommerce channel in 2016, mirroring the growing channel share for ecommerce in licensed product sales overall, as consumers shop for savings. While back-to-school shoppers are still heading primarily to bricks-and-mortar stores, they are increasingly purchasing … [Read more...] about Shopping for School Supplies, Electronics Moves Online

‘Homegating’ Drives Sales of NFL-Licensed Products

By Glenn S. Demby, Esq. Americans still love watching football with friends but consumption patterns are changing. The TV is slowly but surely eclipsing the stadium as the viewing venue of choice. And as it does, tailgating in the parking lot is giving way to "homegating" in the living room. Seven of 10 fans would rather get together with friends at home to watch the game than … [Read more...] about ‘Homegating’ Drives Sales of NFL-Licensed Products

By the Numbers: Slowdown in Back-to-School Spending

By Glenn Demby The general slowdown in retail is expected to affect back-to-school spending on both licensed and unlicensed goods, according to a new NRF survey: $24.9 billion: Expected amount of total back-to school spending $630.36: Average amount family with kids in grades K-12 is expected to spend for apparel, electronics and other school needs (down from $669.28 in … [Read more...] about By the Numbers: Slowdown in Back-to-School Spending