By Gary Symons TLL Editor in Chief Luxury car company Acura says it will release the 2023 Integra by building a showroom in the metaverse and releasing an NFT. Acura's new metaverse showroom will open in the metaverse world Decentraland on March 22, and allow people to view an immersive experience commemorating the Integra and Acura legacy. Acura will run its Integra campaign … [Read more...] about NFT Licensing: Acura Builds Virtual Showroom in the Decentraland Metaverse
NFT Licensing
Warner and Cartamundi Release DC Hybrid Trading Cards With NFTs
By Allison Watkinson TLL Reporter Cartamundi Group and Warner Bros. Consumer Products have launched a new line of licensed DC Hybrid Trading Cards by Hro. The new program combines physical cards with collectible NFTs. Founded in 1970, Cartamundi Group is a prolific manufacturer, producer, and distributor of board games, collectible card games, playing cards, and … [Read more...] about Warner and Cartamundi Release DC Hybrid Trading Cards With NFTs
Licensing Law: IP Theft and Fraud Rampant In NFT Markets
A TLL Special Report: For Members Only By Gary Symons TLL Editor in Chief The value and popularity of NFTs has soared over the past year, but a wave of fraud and IP thefts threaten to derail the marketplace. That's a major problem for licensing companies, which have seized on non-fungible tokens as a way to create value for digital collectibles. The NBA's Top Shots program, … [Read more...] about Licensing Law: IP Theft and Fraud Rampant In NFT Markets
Licensing Technologies: South Korea Investing Heavily in the Metaverse
By Gary Symons TLL Editor in Chief The government of South Korea has announced it will invest heavily in a plan to deploy a national metaverse platform, and become the fifth largest metaverse market. The country's Ministry of Science and ICT has just pledged $186.7 million (223.7 billion Korean Won) to support new immersive technologies for corporate growth in the digital … [Read more...] about Licensing Technologies: South Korea Investing Heavily in the Metaverse
Toy Licensing: Barbie Celebrates Women’s Day With Global Campaign
Play and entertainment giant Mattel announced its Barbie franchise has launched a massive, global campaign to mark International Women's Day. The company says it has created a multi-faceted campaign that is aimed a providing more positive role models for young girls, and to support female entrepreneurs. As part of that campaign, Mattel has announced new partnerships with … [Read more...] about Toy Licensing: Barbie Celebrates Women’s Day With Global Campaign