By Gary Symons TLL Editor in Chief Licensing Expo is leaning into its experiential licensing theme this year, offering multiple immersive entertainment offerings. The Licensing Expo, produced in partnership with industry trade association Licensing International, returns to the Mandalay Bay Convention Center this May 24–26. This year, perhaps in reaction to the … [Read more...] about Licensing Expo Putting on Big Show With Immersive Entertainment Offerings
Metaverse
Sesame Workshop Develops 360° Capture of Sesame Street Set with Epic Games
Sesame Workshop has received an Epic MegaGrant from Epic Games, which will be used to support the production of a 360° capture of the set. The $150,000 Epic MegaGrant helps with the creation of a high-definition digital version of the Sesame Street set that captures iconic locations including the 123 Sesame Street brownstone and its front stoop, Oscar’s trash can, Hooper’s … [Read more...] about Sesame Workshop Develops 360° Capture of Sesame Street Set with Epic Games
NFTs, social media and new retail rules at Licensing U
Topics have been announced for Licensing U, part of Licensing Expo being produced in May by Licensing International. The goal of the program is to provide attendees with information on the licensing industry. Expert-led education topics will include NFTs, TikTok, retail, and more. Passes for Licensing U will become available on April 11 on the online platform. "The licensing … [Read more...] about NFTs, social media and new retail rules at Licensing U
Metaverse Licensing Deal Takes Hungry Fans Into the Wendyverse
By Gary Symons TLL Editor in Chief First it was Heineken's digital beer, and now it's Wendy's virtual cheeseburgers. The fast food giant Wendy's teamed up with Meta for the grand opening of the Wendyverse in Horizon Worlds April 2. The idea is not so much to sell virtual burgers, but in the company's words, to give fans "... all-new 3D opportunities to virtually interact … [Read more...] about Metaverse Licensing Deal Takes Hungry Fans Into the Wendyverse
Metaverse Licensing: Narcos Enters the Metaverse Through Innovative Licensed Storytelling Project
By Allison Watkinson TLL Reporter The metaverse world builder Everyrealm and entertainment producer Gaumont, have announced a licensed collaboration called Narcos in the Metaverse. The story-telling innovation Narcos in the Metaverse, is a social, web3, role-playing experience based on Gaumont's popular crime drama, Narcos. Gaumont specializes in producing local stories with … [Read more...] about Metaverse Licensing: Narcos Enters the Metaverse Through Innovative Licensed Storytelling Project
Environmentalists Call on Licensing Industry to Adopt Sustainable NFT Programs
By Gary Symons TLL Editor in Chief Environmentalists are demanding corporations stop working with any NFTs that are linked to cryptocurrencies using Proof of Work systems. According to backers of the Change the Code, Not the Climate campaign, cryptocurrencies like Bitcoin that use Proof of Work systems for create their coins are creating a global warming crisis. They point … [Read more...] about Environmentalists Call on Licensing Industry to Adopt Sustainable NFT Programs
Sports Licensing: Fanatics Gets In The Ring With WWE
Sports collectible giant Fanatics has entered into a long-term, multi-channel licensing deal with WWE. The deal will provide the world's premier wrestling federation with a wide variety of opportunities across all of Fanatics' platforms. WWE entered into the deal to create more opportunities for its fans to express their passion for the WWE and its colorful cast of wrestling … [Read more...] about Sports Licensing: Fanatics Gets In The Ring With WWE
NFT Licensing: Jazwares Wins Master Toy Deal With World of Women
By Allison Watkinson TLL Reporter Jazwares has announced a multi-year, global master toy and collectible licensing agreement with World of Women for a diverse NFT collection. World of Women consists of over 10,000 one-of-one randomly-generated, female-oriented NFTs. Each piece of the NFT collection was hand-crafted by the artist Yam Karkai. The collection contains 27 … [Read more...] about NFT Licensing: Jazwares Wins Master Toy Deal With World of Women
Metaverse Licensing: Minecraft Stylin’ With Lacoste Fashion Collab
By Allison Watkinson TLL Reporter Lacoste and Minecraft have collaborated on a licensed metaverse capsule collection in both the real and virtual world. The collection features apparel designed for Spring and Summer 2022. To increase interest in the collection, the two companies have developed the Croco Island game map for the Minecraft universe. The crocodile, of course, is … [Read more...] about Metaverse Licensing: Minecraft Stylin’ With Lacoste Fashion Collab
Metaverse Licensing: Heineken Brews World’s First Virtual Beer
By Gary Symons TLL Editor in Chief This has got to be my favorite metaverse licensing story so far. The brewing giant Heineken this week has launched its first virtual beer, Heineken Silver, in a digital brewery in Decentraland. In a statement released on the old-fashioned internet, Heineken said, "In the real world, Heineken is known for its uncompromising quality, … [Read more...] about Metaverse Licensing: Heineken Brews World’s First Virtual Beer