By Gary Symons TLL Editor in Chief Microsoft says building the metaverse is a big reason it acquired gaming company Activision Blizzard this week for $68.7 billion. While Microsoft says gaming is also very important to the company, which also produces the Xbox and runs the DirectX gaming platform, the company says the long-term vision is on becoming a major player in the … [Read more...] about Metaverse Licensing: Microsoft Makes a Big Move With Acquisition of Activision Blizzard
Metaverse
Metaverse Licensing: Squishmallows Enter The Roblox World
By Gary Symons TLL Editor in Chief Jazwares is working with game platform Roblox to bring its wildly popular Squishmallows line into the metaverse. But the bigger news might be the developments behind this newest of metaverse licensing deals. Jazwares president Laura Zebersky says the company has created a new division called Jazwares Game Studio to lead the charge … [Read more...] about Metaverse Licensing: Squishmallows Enter The Roblox World
Metaverse Fashion Licensing: Ralph Lauren Unveils Clothing Line on Roblox
By Gary Symons TLL Editor in Chief Fashion giant Ralph Lauren is diving headfirst into the metaverse, with a new release of digital fashion on the Roblox platform. Ralph Lauren last week unveiled The Ralph Lauren Winter Escape on Roblox—a first-of-its-kind holiday-themed experience allowing fashion fans to explore the world of Ralph Lauren through the metaverse. The exclusive … [Read more...] about Metaverse Fashion Licensing: Ralph Lauren Unveils Clothing Line on Roblox
Minecraft Smashes Record For YouTube Views
Video gaming is obviously a huge business, but people sometimes forget that watching other people play video games is also a lucrative sector in itself. That was demonstrated again this week as Minecraft surpassed one trillion views on YouTube, making it the most watched game on the platform. Minecraft has been around for a very long time by video game standards, launching in … [Read more...] about Minecraft Smashes Record For YouTube Views
Character Licensing: Teletubbies Ushered Into Metaverse By Azerion
By Allison Watkinson TLL Reporter Virtual Reality gaming company Azerion is bringing Wildbrain’s popular Teletubbies into the metaverse. The licensing deal will see Teletubbies characters incorporated into the HotelHideaway and Habbo metaverses, with the release of virtual products. This promotion is in celebration of the brand’s upcoming 25th anniversary in 2022. “This … [Read more...] about Character Licensing: Teletubbies Ushered Into Metaverse By Azerion
Collectibles Licensing: Feisty Pets, Dr. Seuss Launch NFT Partnerships
The adoption of NFT collectibles has been one of the hottest trends in licensing this year, and now two major children's brands have launched their own programs. Dr. Seuss Enterprises and Feisty Pets announced they have entered into partnerships for non-fungible token (NFT) collectible programs. Dr. Seuss says it has partnered with Dapper Labs, the company behind … [Read more...] about Collectibles Licensing: Feisty Pets, Dr. Seuss Launch NFT Partnerships
Nike Sprints Into Metaverse Licensing With RTFKT Acquisition
By Gary Symons TLL Editor in Chief The footwear behemoth Nike is expanding its footprint in the metaverse, announcing the acquisition of digital collectibles company RTFKT. The terms of the deal were not disclosed. “This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the intersection of sport, … [Read more...] about Nike Sprints Into Metaverse Licensing With RTFKT Acquisition
Metaverse Gets Real As Meta Unveils Horizon Worlds
In an historic day for technology, the company formerly known as Facebook has opened its Horizon Worlds metaverse to everyone over 18 in the US and Canada. Meta may not be the first metaverse company out there, but it is currently the largest, spending billions of dollars and hiring 10,000 new employees to build founder Mark Zuckerberg's version of the metaverse. Called Horizon … [Read more...] about Metaverse Gets Real As Meta Unveils Horizon Worlds
Metaverse Licensing: Care Bears Ride The NFT Craze
The classic Care Bears franchise has signed a multi-year NFT partnership to bring the brand into the metaverse. Cloudco Entertainment and RECUR announced on Dec. 2 they have signed an agreement that will allow fans to buy Care Bear non-fungible tokens (NFTs) so they can collect and trade Care Bears collectibles. “For nearly 40 years, the Care Bears have been building a … [Read more...] about Metaverse Licensing: Care Bears Ride The NFT Craze
The Metaverse Is Growing Faster Than Expected: Is Your Company Ready?
A Special Report For TLL Subscribers Only By Gary Symons TLL Editor in Chief Just months ago, on Aug. 1, The Licensing Letter released its first Special Report on the development of the metaverse and how it will apply to the licensing industry. At the time, most people didn’t know what the metaverse was, let alone how our industry would take part in it. Since then, … [Read more...] about The Metaverse Is Growing Faster Than Expected: Is Your Company Ready?