By Allison Watkinson TLL Reporter Falcon’s Beyond says its BEYONDLAND metaverse experience on the Roblox platform has generated significant growth since its initial debut. According to Falcon's Beyond, the BEYONDLAND gaming experience has attracted more than two million visits since its official launch in March 2023. The company has also reported that the games' online … [Read more...] about Fans Flock to Falcon’s Beyond’s Virtual Theme Park on Roblox
Metaverse
MultiStory and Metavision Invite Fans to Dine Out in the Metaverse
By Allison Watkinson TLL Reporter MultiStory Media and Metavision have partnered up to launch a metaverse world based on the Come Dine With Me TV series. The independent metaverse experience was created by Metavision, Blockworks and the show’s producer Multistory Media using the Minecraft platform. The new experience is called Come Mine With Me and it allows players … [Read more...] about MultiStory and Metavision Invite Fans to Dine Out in the Metaverse
Metaverse: Gucci and Vans Team Up For Virtual Scavenger Hunt on Roblox
By Gary Symons TLL Editor in Chief The luxury fashion house Gucci and skate-shoe brand Vans have launched a virtual scavenger hunt between their two worlds on Roblox. The idea is to introduce younger consumers to luxury fashion through a brand already familiar to many younger people. Starting now and continuing through May 13, Roblox users can explore the two newly linked … [Read more...] about Metaverse: Gucci and Vans Team Up For Virtual Scavenger Hunt on Roblox
Rube Goldberg Institute Launches First ‘Unreal’ Rube Goldberg Machine Contest
By Gary Symons TLL Editor in Chief Rube Goldberg machines are entering the metaverse, thanks to a collaboration between Epic Games, Brand Central and the Rube Goldberg Institute. Rube Goldberg (1883-1970) was a Pulitzer-Prize-winning cartoonist best known for his comical chain reaction invention cartoons. For 60-plus years his work was published daily in hundreds of … [Read more...] about Rube Goldberg Institute Launches First ‘Unreal’ Rube Goldberg Machine Contest
NFT Licensing: Aeropostale Gets Virtual in Partnership With Metaverse Plus
By Gary Symons TLL Editor in Chief The fashion retailer Aéropostale has engaged developer MetaversePlus to bring its brand into the metaverse. Aéropostale's parent company Authentic Brands Group signed the partnership with MetaversePlus to design, develop and expand the brand's presence in Web3 through NFTs, world building, as well as offering members only perks and … [Read more...] about NFT Licensing: Aeropostale Gets Virtual in Partnership With Metaverse Plus
Metaverse Licensing: Charles & Keith Creates Virtual Fashion House in The Sandbox
Metaverse Installation To Include Concerts by Virtual K-Pop Artist Apoki By Gary Symons TLL Editor in Chief Fashion houses continue to blur the lines between reality and virtuality, as the Singapore fashion brand Charles & Keith is launching a virtual fashion house in the metaverse world The Sandbox. Called the CHARLESKEITHHAUS, the virtual fashion house is … [Read more...] about Metaverse Licensing: Charles & Keith Creates Virtual Fashion House in The Sandbox
NFT Licensing: Advisory Bored Signs On New Sub-Agents
By Allison Watkinson TLL Reporter The Advisory Bored's exclusive global agent Blonde Sheep has signed several new sub-agents in Germany and the MENA region for licensing of NFT imagery. Blonde Sheep Licensing is an international licensing consultancy and agency that works with brands and manufacturers to increase their revenue through strategic partnerships. The new … [Read more...] about NFT Licensing: Advisory Bored Signs On New Sub-Agents
Madballs Add Some Zany To The Metaverse in Deal With The Sandbox
By Allison Watkinson TLL Reporter The Sandbox metaverse gaming platform has launched a licensing partnership with Cloudco Entertainment for its Madballs character brand. A subsidiary of Animoca Brands, The Sandbox is a decentralized virtual metaverse platform that specializes in virtual real estate, gaming experiences, NFT trading, IP development, and more. Animoca … [Read more...] about Madballs Add Some Zany To The Metaverse in Deal With The Sandbox
Licensing Law: Fashion Giant Lacoste Files Five Metaverse Trademarks
By Gary Symons TLL Editor in Chief The popular fashion brand Lacoste is joining the industry's dive into the metaverse, filing five new trademarks for digital goods. The filings were made for its new Champs-Elysees line of apparel, jewelry, and luggage, which was launched back in July 2022 as a brand intended to be compatible with cryptocurrencies and non-fungible tokens, or … [Read more...] about Licensing Law: Fashion Giant Lacoste Files Five Metaverse Trademarks
Update: Hermès Wins Landmark Lawsuit Over ‘MetaBirkin’ NFTs
By Gary Symons TLL Editor in Chief The luxury brand Hermès has won a landmark case that will help determine the future of NFT artworks in the United States. A nine-person jury emerged from several days of consideration to name Hermès the victor in a copyright infringement trial. NFT artist Mason Rothschild was also ordered to pay $133,000 in damages to Hermès, … [Read more...] about Update: Hermès Wins Landmark Lawsuit Over ‘MetaBirkin’ NFTs