By Gary Symons TLL Editor in Chief The popular fashion brand Lacoste is joining the industry's dive into the metaverse, filing five new trademarks for digital goods. The filings were made for its new Champs-Elysees line of apparel, jewelry, and luggage, which was launched back in July 2022 as a brand intended to be compatible with cryptocurrencies and non-fungible tokens, or … [Read more...] about Licensing Law: Fashion Giant Lacoste Files Five Metaverse Trademarks
Metaverse
Update: Hermès Wins Landmark Lawsuit Over ‘MetaBirkin’ NFTs
By Gary Symons TLL Editor in Chief The luxury brand Hermès has won a landmark case that will help determine the future of NFT artworks in the United States. A nine-person jury emerged from several days of consideration to name Hermès the victor in a copyright infringement trial. NFT artist Mason Rothschild was also ordered to pay $133,000 in damages to Hermès, … [Read more...] about Update: Hermès Wins Landmark Lawsuit Over ‘MetaBirkin’ NFTs
Blonde Sheep Secures Agency Rights for Bored Ape NFTs
By Gary Symons TLL Editor in Chief UK-based Blond Sheep Licensing has secured the global representation rights to MetaGallery.Ltd’s portfolio of art related properties. The agency says the immediate focus will be in developing a licensing program for The Advisory Bored TM, a dynamic collective of Bored Ape Yacht Club (BAYC) NFTs. The agreement will give Blonde Sheep … [Read more...] about Blonde Sheep Secures Agency Rights for Bored Ape NFTs
H&M’s Loooptopia Collab With Roblox to Encourage Fashion Recycling
By Gary Symons TLL Editor in Chief The apparel retailer H&M has launched the Loooptopia Experience on Roblox, promoting sustainable fashion choices. The program interweaves the two major trends in fashion today, the first being the drive to make fashion more sustainable, and the second to take part in the growing world of virtual fashion in the … [Read more...] about H&M’s Loooptopia Collab With Roblox to Encourage Fashion Recycling
LEGO Hires New Staff To Lead Its $1 Billion Metaverse Venture
By Gary Symons TLL Editor in Chief LEGO, the world's leading toy brand, has hired three new staff members to help lead its $1 billion foray into the metaverse. According to the LEGO-obsessed publications Jay's Brick Blog and Brick Fanatics LEGO has posted job openings for three new positions in its new GAME division, which is an acronym for Game, Activations & … [Read more...] about LEGO Hires New Staff To Lead Its $1 Billion Metaverse Venture
Gorillaz Concert Demos the Power of Augmented Reality
By Gary Symons TLL Editor in Chief The virtual band Gorillaz is performed a 'live' concert in London and New York in December, using augmented reality. The concert promoted the band's eighth studio album, Cracker Island, and saw the band members appearing via mobile AR apps as gigantic virtual avatars as tall as the surrounding skyscrapers. The Grammy award-winning … [Read more...] about Gorillaz Concert Demos the Power of Augmented Reality
Feature: TLL’s Top Licensing Trends of 2022
By Gary Symons TLL Editor in Chief As 2022 draws to a close, we at TLL have been struck by the amazing talent for innovation and rapid change we've seen in the licensing industry. Certainly 2022 has been a tough year by any standard. Between the ongoing hangover of the COVID-19 pandemic, the War in Ukraine, ongoing logistical logjams, runaway inflation, and … [Read more...] about Feature: TLL’s Top Licensing Trends of 2022
Opinion: Brand Central’s Biggest Licensing Trends From 2022
By Alicia Rosa Brand Central Sr. Manager of Trend and Creative Services 2022 is coming to a close and 2023 will be a time for new trends and consumer insights across all industries. 2022 saw tons of growth in new categories and a slew of trends that captured the attention of shoppers and audiences. As we ring in the new year, here are the biggest trends from 2022 and a sneak … [Read more...] about Opinion: Brand Central’s Biggest Licensing Trends From 2022
Forever 21 Launches First Metaverse-Tested Fashion Collection
By Allison WatkinsonTLL ReporterIn partnership with Virtual Brand Group, Forever 21 is launching a real-life fashion collection inspired by items in its Shop City metaverse store on Roblox. The new F21 Metaverse Collection features hoodies, t-shirts, and accessories with elements inspired by the brand’s virtual products featured on the Shop City Roblox e-store. The collection … [Read more...] about Forever 21 Launches First Metaverse-Tested Fashion Collection
Metaverse Licensing: Baby Shark NFT Collection Coming to the Toekenz App
By Allison WatkinsonTLL Reporter The Pinkfong Company has partnered with Toekenz Collectibles to launch a Baby Shark NFT collection and blockchain game on the Toekenz app. Toekenz Collectibles is a digital media, content and tech start-up company that designs and develops branded web3 experiences for kids and families through the Toekenz app. The Toekenz app is a … [Read more...] about Metaverse Licensing: Baby Shark NFT Collection Coming to the Toekenz App