The Licensing Letter

Licensing Software

JPatton: The Company That Fiercely Protects Your Brand

Visit the JPatton booth A180 this year at Licensing Expo. By Gary Symons TLL Editor in Chief In the world of licensing, nothing is more important than protecting your brand. But according to Franco Diaz of the brand protection technology manufacturer JPatton, many brand owners don’t invest in brand protection, only to pay for it later in terms of reputational damage, … [Read more...] about JPatton: The Company That Fiercely Protects Your Brand

Expo: Finalists Announced for Licensing Excellence Awards

By Allison Watkinson TLL Reporter Licensing International has officially announced its full list of finalists for the upcoming 2023 Excellence Awards. This year’s Excellence Awards features 201 finalists in 30 categories. The finalists were chosen from more than 850 submissions which were reviewed by a panel of 200 judges from 20 countries across the globe. Several … [Read more...] about Expo: Finalists Announced for Licensing Excellence Awards

Analysis: US Government Defines Copyright Protection for AI-Created Works

By Gary Symons TLL Editor in Chief The US Copyright Office says works created with the help of artificial intelligence may be copyrighted, in a policy with major implications for the licensing industry.  From now on, all copyright applicants are legally required to disclose when their work includes AI-generated material. As well, any previously filed application that … [Read more...] about Analysis: US Government Defines Copyright Protection for AI-Created Works

Paramount Creates Global E-Commerce Platform For All Of Its Brands

By Gary Symons TLL Editor in Chief Entertainment giant Paramount Global has unveiled its first global, direct-to-consumer portal for all of its many brands. The move is in line with the latest trend in retail, which has seen many brands developing a direct-to-retail strategy. For example, the streaming giant Netflix created both its own D2C portal, and also partnered … [Read more...] about Paramount Creates Global E-Commerce Platform For All Of Its Brands

Licensing Tech: BIP Launches an Online Licensing Marketplace

Major Licensor Jazwares and Hit Metaverse Gaming Brands Among First to Use the Platform By Gary Symons TLL Editor in Chief Tech company BIP has launched a global IP licensing marketplace, with toy giant Jazwares and metaverse gaming brands already on board. Metaverse games Brookhaven and Jailbreak are among the other brands signed on to the nascent IP licensing … [Read more...] about Licensing Tech: BIP Launches an Online Licensing Marketplace

Genius Brands Launching First Children’s Series Produced by Artificial Intelligence

ChatGPT Among the AI Tools Used to Help Decrease Production Costs By Gary Symons TLL Editor in Chief It was just in December when TLL predicted Artificial Intelligence (AI) would become a major part of the licensing industry.  Now, Genius Brands International has announced the launch of its first AI-generated children’s series, Kidaverse Fast Facts, using OpenAI’s … [Read more...] about Genius Brands Launching First Children’s Series Produced by Artificial Intelligence

Opinion: Artists Are Freaking Out Over AI Apps, And So Should You

By Gary Symons TLL Editor in Chief Artificial Intelligence apps like Lensa or ChatGPT offer great promise, but they are also a threat to creators. That's the very real fear sweeping through the artistic community these days, as writers and illustrators cope with AI apps that can create in seconds what takes them hours to do. The technology also poses serious … [Read more...] about Opinion: Artists Are Freaking Out Over AI Apps, And So Should You

MGM Creates AI-Driven Software to Locate and License Film Clips

By Allison Watkinson TLL Reporter Metro-Goldwyn-Mayer is launching the MGM Clip Locator, an AI-driven platform that will enable marketers and filmmakers to easily source and license clips. MGM is an entertainment company focused on the production and global distribution of film and television content across all platforms. MGM's film library includes over 4,000 titles that … [Read more...] about MGM Creates AI-Driven Software to Locate and License Film Clips

Octane5 Enters the NIL Licensing Game with The Brandr Group

By Gary Symons TLL Editor in Chief Licensing software creator Octane5 has announced a new partnership with The Brandr Group, developing an authentication program for student athletes. Octane5 is the developer of the top licensing software program BrandComply, the BrandComply College system, as well as the Verity Security Hang Tags and Labels, while TBG is a leading … [Read more...] about Octane5 Enters the NIL Licensing Game with The Brandr Group