The Licensing Letter

News & Trends

TLL Interview: How Hasbro Plans to Win the Game of Licensing

Claire Gilchrist Explains How Hasbro’s ‘Church of Focus’ is Designed to Create Billion Dollar Brands By Gary Symons TLL Editor in Chief Of all the interviews I conducted at Licensing Expo this year, among the most interesting was with Hasbro VP Claire Gilchrist. We’ve written before about Hasbro’s plans to streamline its operations into three primary … [Read more...] about TLL Interview: How Hasbro Plans to Win the Game of Licensing

Licensing Expo Reports 13% Increase in Attendees

By Gary Symons TLL Editor in Chief The numbers are out, and Licensing Expo is reporting the 2023 trade show has been the most successful in years, growing 13%. That news came as a bit of a surprise to me, as my impression on the show floor was that it seemed less crowded than last year. However, Expo's official tally of unique visitors to the trade show floor showed … [Read more...] about Licensing Expo Reports 13% Increase in Attendees

Who’s News: Wasserman Music Appoints Jason Roth as VP of Communications

By Allison WatkinsonTLL ReporterWasserman Music has hired Jason Roth as the company's new VP of Communications.“Jason’s breadth of communications experience with music-related brands, technology, and artists will be invaluable for the strategic development and messaging of Wasserman Music’s growth on a global scale," said Wasserman CMO, Lori Beth Feldman. "He is a tremendous … [Read more...] about Who’s News: Wasserman Music Appoints Jason Roth as VP of Communications

Who’s News: The WiT Foundation Welcomes Five New Board Members

By Allison WatkinsonTLL ReporterWomen in Toys, Licensing & Entertainment (WiT) has appointed five new members to its board of directors. The WiT Foundation provides women with resources and opportunities related to the consumer products, licensing and entertainment industries. The WiT nonprofit organization provides this support through events, education, and … [Read more...] about Who’s News: The WiT Foundation Welcomes Five New Board Members

JPatton: The Company That Fiercely Protects Your Brand

Visit the JPatton booth A180 this year at Licensing Expo. By Gary Symons TLL Editor in Chief In the world of licensing, nothing is more important than protecting your brand. But according to Franco Diaz of the brand protection technology manufacturer JPatton, many brand owners don’t invest in brand protection, only to pay for it later in terms of reputational damage, … [Read more...] about JPatton: The Company That Fiercely Protects Your Brand

Licensing International Announces 2023 Hall of Fame Inductees

By Allison WatkinsonTLL ReporterLicensing International has officially announced the inductees to the 2023 Hall of Fame awards. The Licensing International Hall of Fame honors the legacies and accomplishments of long-term executives in the licensing industry. This year’s inductees are Pam Kaufman, Cindy Levitt, and Carole Postal. Pam Kaufman currently holds the position of CEO … [Read more...] about Licensing International Announces 2023 Hall of Fame Inductees

Food For Thought: How Brand Central Became a Powerhouse Global Licensing Agency

Don't Miss the Opportunity to Meet With Brand Central at Licensing Expo By Gary Symons TLL Editor in Chief When the licensing industry returned to in-person trade shows in 2022, I was interested to see which brands and which agencies attracted the largest crowds around their Licensing Expo booths.  And, frankly, I was not that surprised to see the biggest lineup was at … [Read more...] about Food For Thought: How Brand Central Became a Powerhouse Global Licensing Agency

Authentic Brands Acquires IP of Hunter Boot’s Brand

By Allison Watkinson TLL Reporter Authentic Brands Group has acquired the intellectual property of the British outdoor lifestyle brand Hunter. The Hunter lifestyle brand currently offers an extensive collection of footwear, outerwear, bags and accessories designed for outdoor performance in both rural and urban environments. To support Hunter's international … [Read more...] about Authentic Brands Acquires IP of Hunter Boot’s Brand

Who’s News: Amuse Animation Opens China Office Run By Entin Liu

By Allison Watkinson TLL Reporter The digital-first studio Amuse Animation has opened a new China office to be headed by distribution and licensing executive Entin Liu. The opening of the new China location follows the company’s recent appointment of Jiella Esmat as CRO. As the company's new CRO, Esmat intends to expand Amuse Animation's core business streams through the … [Read more...] about Who’s News: Amuse Animation Opens China Office Run By Entin Liu