The Licensing Letter

Trade Shows

San Diego Comic Convention Appoints IMG as its First-Ever Licensing Agency

By Allison Watkinson TLL Reporter The San Diego Comic Convention, organizer of the annual Comic-Con event, has appointed global licensing agent, IMG as its first-ever exclusive licensing representative. With a presence in over 30 countries, IMG is known for managing athletes and fashion icons, owning and operating hundreds of live events annually, and being a leading … [Read more...] about San Diego Comic Convention Appoints IMG as its First-Ever Licensing Agency

NFTs, social media and new retail rules at Licensing U

Topics have been announced for Licensing U, part of Licensing Expo being produced in May by Licensing International. The goal of the program is to provide attendees with information on the licensing industry. Expert-led education topics will include NFTs, TikTok, retail, and more. Passes for Licensing U will become available on April 11 on the online platform. "The licensing … [Read more...] about NFTs, social media and new retail rules at Licensing U

Trade Shows: Products of Change Brings Sustainable Message to Licensing Expo

The environmental advocacy group Products of Change is continuing as a partner for the Licensing Expo in May. The Global Licensing Group, organizers of Licensing Expo, announced the continuation of its strategic partnership with Products of Change (POC), a global educational hub aimed at driving sustainable change across the licensing and consumer product … [Read more...] about Trade Shows: Products of Change Brings Sustainable Message to Licensing Expo

Trade Shows: More Than 170 Exhibitors Already Signed On For Licensing Expo

By Allison Watkinson TLL Reporter The Licensing Expo is gearing up to host the consumer product industry's largest in-person get- together in three years. A growing roster of brands are signing on daily to exhibit at the in-person event that will be held at the Mandalay Bay Convention Center in Las Vegas. The full exhibitor list is available online and is accessible … [Read more...] about Trade Shows: More Than 170 Exhibitors Already Signed On For Licensing Expo

Who’s News: Global Licensing Group Appoints New Head of Retail & Licensing

By Allison Watkinson TLL Reporter The Global Licensing Group has appointed former events manager Laura Freedman-Dagg to the newly created role of Head of Retail, Licensing. In her new role, Freedman-Dagg will work across the business's global event portfolio. This will include prominent exhibitions such as the Licensing Expo, the European and North American Brand & … [Read more...] about Who’s News: Global Licensing Group Appoints New Head of Retail & Licensing

Jewel and MHS to Host Virtual Event for Art Licensing Industry

By Allison Watkinson TLL Reporter Jewel Branding & Licensing and MHS Licensing and Consulting are co-hosting Showcase, a virtual event for the art and design licensing community. Jewel is a global licensing agency that develops and manages strategic licensing programs across a range of product categories, while MHS, founded in 1995, is a licensing and consulting agency … [Read more...] about Jewel and MHS to Host Virtual Event for Art Licensing Industry

Spielwarenmesse Survey Shows Demand For Sustainable Toys

By Gary Symons TLL Editor in Chief A new survey conducted for Spielwarenmesse shows sustainability will be a key factor for toy makers and licensors in coming years. The world's largest toy fair commissioned research by the Spanish AIJU Technological Institute for Children’s Products and Leisure, which surveyed roughly 2,800 households with children aged 0-11 years. The … [Read more...] about Spielwarenmesse Survey Shows Demand For Sustainable Toys

Licensing Expo Says Live Trade Show Will Return to Vegas In May

By Gary Symons TLL Editor in Chief In what may be a sign that COVID's grip is loosening, Licensing Expo has announced the world's largest licensing trade show is returning to Las Vegas on May 24. The upcoming event will mark the first time the show has been held in person since 2019. Licensing Expo is organized by Informa Markets in partnership with industry trade … [Read more...] about Licensing Expo Says Live Trade Show Will Return to Vegas In May

Licensing Trade Shows: Spielwarenmesse Unveils New Platform For Online Toy Fair

The world's largest toy trade show has unveiled detail of its online platform, following cancellation of the live Spielwarenmesse event. The world’s largest toy fair was cancelled last week, due to increasing cancellations related to the rapid spread of the Omicron variant. “The rapid growth of the Omicron variant in recent days … and the resultant increasing number of … [Read more...] about Licensing Trade Shows: Spielwarenmesse Unveils New Platform For Online Toy Fair