The arrival of digital celebrity, digital content and social media is the biggest story of Licensing Expo 2015. That "arrival" is, of course, more symbol than substance. Digital and social media have been reshaping licensing for more than a decade. But in 2015, it became official as those forces took their rightful place at Expo, the licensing industry's central event. Digital … [Read more...] about Licensing Expo Is Coming-Out Party for Digital; Brand Revivals, Global Properties Also Loom Large
Trade Shows
10 Things about the Current State of Art Design Licensing You Need to Know
If you couldn't make it to last month's SURTEX conference in NYC, here are key takeaways about the current state of licensing of surface designs for home goods, fashion, paper and other goods, courtesy of consultant Jeff Grinspan who put together the conference program: Although the industry is more competitive than ever, it's also rife with opportunity; More retailers are … [Read more...] about 10 Things about the Current State of Art Design Licensing You Need to Know
Box Office Bounce Expected
Attendees at CinemaCon, the National Association of Theatre Owners trade show, looked bullish on a movie resurgence in 2015, due to big titles including Avengers: Age of Ultron, Jurassic World, Minions, and Star Wars: The Force Awakens and a better spacing of releases throughout the year. Domestic ticket revenue was down more than 5% in 2014, to $10.35 billion, according to … [Read more...] about Box Office Bounce Expected
Toy Fair 2015: New Toys Promote Engagement and Smart Play; Big Licensors Dominate the Licensing Action
The static, one-size-fits-all toy of the past won't do; today's toys need to be dynamic, adaptable, and suitable for creative play. Accordingly, user engagement, smart play and interactivity were the primary themes of the new products on display at this year's New York Toy Fair, including licensed toys. There were 3 variations on these themes. 1. Build-Your-Own Like last year, … [Read more...] about Toy Fair 2015: New Toys Promote Engagement and Smart Play; Big Licensors Dominate the Licensing Action