By Allison Watkinson TLL Reporter The schedule and program for this year's Kids India trade fair event has been officially announced. Organized by Spielwarenmesse India Pvt. Ltd. and the Indo-German Chamber of Commerce, Kids India is an international business-to-business trade fair for the toy, children’s products and sporting goods industries. At the fair’s 2022 … [Read more...] about Spielwarenmesse Releases Schedule and Program for Kids India Tradeshow
Trade Shows
Hasbro Celebrates Centennial At San Diego Comic-Con
By Allison Watkinson TLL Reporter Hasbro is returning to San Diego Comic-Con International with a lineup of branded activities for the company's 100th anniversary celebration. The branded activations will take place over multiple days and include convention exclusive product offers, brand-focused panel discussions, giveaways, signing opportunities, demonstrations, photo … [Read more...] about Hasbro Celebrates Centennial At San Diego Comic-Con
Jazwares to Host First San Diego Comic-Con Panel
By Allison Watkinson TLL Reporter The rapidly growing toyco Jazwares will host its first-ever San Diego Comic-Con panel when the ultimate pop culture event returns this month. On Saturday, July 22, fans are encouraged to join industry leader and collectible connoisseur Jeremy Padawer as he moderates a candid conversation on all that’s hot from Jazwares in 2023 and … [Read more...] about Jazwares to Host First San Diego Comic-Con Panel
Bluey’s Road to ‘Global Domination’ A Proof of Concept for Doctor Who
By Gary Symons TLL Editor in Chief Not that many years ago the BBC was known outside the UK primarily as a purveyor of international news. Before streaming, there just wasn’t that much awareness in the US, for example, that the BBC is also one of the largest producers of top flight TV series and films. Ironically, it was a little kid’s show from Australia called Bluey, … [Read more...] about Bluey’s Road to ‘Global Domination’ A Proof of Concept for Doctor Who
TLL Interview: How Hasbro Plans to Win the Game of Licensing
Claire Gilchrist Explains How Hasbro’s ‘Church of Focus’ is Designed to Create Billion Dollar Brands By Gary Symons TLL Editor in Chief Of all the interviews I conducted at Licensing Expo this year, among the most interesting was with Hasbro VP Claire Gilchrist. We’ve written before about Hasbro’s plans to streamline its operations into three primary … [Read more...] about TLL Interview: How Hasbro Plans to Win the Game of Licensing
Licensing Expo Reports 13% Increase in Attendees
By Gary Symons TLL Editor in Chief The numbers are out, and Licensing Expo is reporting the 2023 trade show has been the most successful in years, growing 13%. That news came as a bit of a surprise to me, as my impression on the show floor was that it seemed less crowded than last year. However, Expo's official tally of unique visitors to the trade show floor showed … [Read more...] about Licensing Expo Reports 13% Increase in Attendees
Licensing Awards and Licensing Expo Wrap
By Gary Symons TLL Editor in Chief I just got back from Licensing Expo after a cancelled flight and a 24-hour nightmare marathon flight from Las Vegas to Vancouver (Thanks Air Canada!), but my head is still buzzing from all the excitement of the world's largest licensing show. Licensing Expo appeared to be smaller this year, but the deal flow was going hot and heavy, … [Read more...] about Licensing Awards and Licensing Expo Wrap
Licensing International Announces 2023 Hall of Fame Inductees
By Allison WatkinsonTLL ReporterLicensing International has officially announced the inductees to the 2023 Hall of Fame awards. The Licensing International Hall of Fame honors the legacies and accomplishments of long-term executives in the licensing industry. This year’s inductees are Pam Kaufman, Cindy Levitt, and Carole Postal. Pam Kaufman currently holds the position of CEO … [Read more...] about Licensing International Announces 2023 Hall of Fame Inductees
Moxie on a Tear, Signing Up Multiple New Licensing Clients
By Gary Symons TLL Editor in Chief The licensing agency Moxie & Co. goes into this month's Licensing Expo on a hot streak, signing up several major clients. That list includes the delivery giant FedEx, in what to our knowledge is their first major licensing campaign, as well as Hamilton Beach, the PBS network station WGBH, and the acclaimed artist Romare … [Read more...] about Moxie on a Tear, Signing Up Multiple New Licensing Clients
Spielwarenmesse Releases Details on Second Annual BRANDmate Event
By Allison Watkinson TLL Reporter New information on the scale and activities for this year's BRANDmate networking event in Germany has been released. The second edition of BRANDmate will feature networking activities such as corporate 'speed-dating', showrooms, speaker stages, branded food trucks, a live concert, masterclasses, and more. “What we’re after is a brand … [Read more...] about Spielwarenmesse Releases Details on Second Annual BRANDmate Event