Timex has become the Official Timekeeper of UFC, in a deal that will see the release of exclusive, UFC-branded watches. The deal between Timex and UFC includes a number of components, as the watchmaker will be both a sponsor and a licensing partner. "We could not be more excited to partner with UFC to create a collection of Timex UFC timepieces that embody the toughness and … [Read more...] about Sports Licensing: UFC Partners With Timex For Tough Timepieces
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Genius Continues Expansion With Hire Of New CFO
GENIUS BRANDS APPOINTS FINANCIAL MARKETS AND ENTERTAINMENT INDUSTRY EXECUTIVE ZRINKA DEKIC AS CHIEF FINANCIAL OFFICER After acquiring WOW! Unlimited Media and Your Family Entertainment AG over the past month, Genius Brands International has now appointed industry veteran Zrinka Dekic as its new Chief Financial Officer. Dekic will also take on the role of Head of Strategy and … [Read more...] about Genius Continues Expansion With Hire Of New CFO
Character Licensing: Larusmiani Unveils First Luxury Men’s Wear Collection for MGM
By Allison Watkinson TLL Reporter The luxury menswear brand Larusmiani has partnered with MGM on a capsule collection inspired by the Pink Panther films. The tailoring and clothing brand Larusmiani was founded in 1922 and features handmade clothing and accessories by expert Italian artisans using natural materials. The recently released Pink Panther collection is … [Read more...] about Character Licensing: Larusmiani Unveils First Luxury Men’s Wear Collection for MGM
Automotive Licensing: Luchese’s Cowboy Boots Are ‘Ram Tough’
Ram Truck drivers like both their vehicles and their boots to be just as tough as they are. Now, the Ram Truck brand is partnering with legendary Texas bookmaker Lucchese to create a line of premium Western boots. Lucchese says the line is inspired by the craftsmanship and quality materials that are hallmarks of the 2021 Ram 1500 Limited Longhorn 10th Anniversary … [Read more...] about Automotive Licensing: Luchese’s Cowboy Boots Are ‘Ram Tough’
Literary Licensing: Wattpad Partners With ViacomCBS On Book-To-Series Deal
The innovative publishing platform Wattpad is teaming up with ViacomCBS to create a slate of new TV series. Wattpad is a different type of publishing service, as it focuses on creating success for writers whose stories catch on with the platform's audience. For example, Wattpad has its own studio arm, which is the division that will work with ViacomCBS. Those stories will be … [Read more...] about Literary Licensing: Wattpad Partners With ViacomCBS On Book-To-Series Deal
Motorsports Licensing: VP Racing Fuels Partners With The Fan-Brand for Home Décor
VP Racing Fuels and The Fan-Brand are joining forces through a licensing agreement to put some vroom in home decor. A global leader in performance fuels, lubricants, and additives, VP Racing Fuels announced this week it has signed a licensing agreement with The Fan-Brand for an extensive line of home décor products. "The Fan-Brand has created an incredible selection of VP … [Read more...] about Motorsports Licensing: VP Racing Fuels Partners With The Fan-Brand for Home Décor
Home Goods Licensing: Samsung and Tetris A Perfect Fit
By Allison Watkinson TLL Reporter Samsung has teamed up with The Tetris Company to launch limited-edition food storage containers in the iconic Tetris shapes to help reduce food waste. These new products are called Samsung Stackers and are inspired by the world-famous puzzle game Tetris, which has remained popular since its creation in 1984. The first-of-its-kind storage … [Read more...] about Home Goods Licensing: Samsung and Tetris A Perfect Fit
Video Game Licensing: Ubisoft and Hasbro Launching Monopoly Madness
By Allison Watkinson TLL Reporter A new arena style video game called Monopoly Madness has been released for PC and gaming consoles by licensing partners Ubisoft and Hasbro. Monopoly Madness is an online multiplayer video game based on the well-known Monopoly board game. Although it is based on the classic board game and has a similar goal, Ubisoft and Hasbro have added many … [Read more...] about Video Game Licensing: Ubisoft and Hasbro Launching Monopoly Madness
Video Game Licensing: Ubisoft Partners on High Tech Assassin’s Creed Apparel
By Allison Watkinson TLL Reporter Ubisoft has entered a partnership to develop a line of Assassin's Creed clothing that unlocks digital rewards through purchases of apparel. The partnership between game giant Ubisoft, tech company Fabacus, and apparel company Venum has created a cross-format marketing campaign that allows Assassin's Creed Valhalla players to unlock in-game … [Read more...] about Video Game Licensing: Ubisoft Partners on High Tech Assassin’s Creed Apparel
Brown & Friends Appearing in Starbucks For The Holidays
Adorable characters from the LINE app will be available at Starbucks through the holidays, thanks to a licensing deal with LINE FRIENDS. Starbucks this week announced the collaboration with LINE FRIENDS, a global brand and leading creative studio that has created some of the world’s most beloved characters. The joyful collection of lifestyle essentials featuring BROWN & … [Read more...] about Brown & Friends Appearing in Starbucks For The Holidays