CURAD, a Medline brand and leading provider of world-class consumer medical products, announced today that it has joined forces with renowned artist and illustrator Kendra Dandy. The collaboration includes featuring her unique designs on CURAD’s classic adhesive bandages. The new bandage line will feature pineapple, papaya, banana, and dragon fruit designs offering a splash of … [Read more...] about Heal In Style, With CURAD x Kendra Dandy Partnership
Open Content
Experiential Licensing: Seuss Deal Means You Can Stay in the Grinch’s Cave Near Whoville
By Gary Symons TLL Editor in Chief It's definitely one of the weirder press releases we got this week. First of all, the dateline for the story was from Whoville, which many will know is the home of the Whos and the Grinch from the Dr. Seuss classic How The Grinch Stole Christmas! Secondly, it turns out the Grinch is now joining the sharing economy, and is renting out his … [Read more...] about Experiential Licensing: Seuss Deal Means You Can Stay in the Grinch’s Cave Near Whoville
Spread Group Wins Global Apparel Deal With ZAG
Print-on-Demand Collection for Kids and Young Adults will List in Time for the Holiday Season The award-winning animation studio ZAG has signed a global licensing agreement with Spread Group for print-on-demand apparel and accessories. Under this new agreement, Spread Group will provide a collection for the global hit animated series Miraculous - Tales of Ladybug & Cat … [Read more...] about Spread Group Wins Global Apparel Deal With ZAG
Le Creuset and Harry Potter Put The Magic Into Cooking
Le Creuset has launched a Harry Potter-themed collection of its famous, multi-colored cookware through a licensing partnership with Warner Bros. Consumer Products. “The experience of cooking and sharing a memorable meal with loved ones is pure magic,” said Paul van Zuydam, owner of Le Creuset. “We are thrilled to team up with Warner Bros. Consumer Products to bring that magic … [Read more...] about Le Creuset and Harry Potter Put The Magic Into Cooking
Licensing Law: Peloton Sues Lululemon After Branding Breakup
Two giants of the fitness industry are facing off in court, soon after a five-year licensing and branding deal between Lululemon and Peloton ended in an amicable breakup. Peloton Interactive, the exercise bike company, has now sued Lululemon Athletica after the fitness fashion house threatened its own lawsuit over Peloton's new apparel line. Peloton filed its lawsuit in … [Read more...] about Licensing Law: Peloton Sues Lululemon After Branding Breakup
Character Licensing: Wildbrain Serves Up Some Sweet Deals For Strawberry Shortcake
Kids' entertainment studio Wildbrain and its licensing arm have signed a wave of licensing deals for both the new and classic Strawberry Shortcake brand. Strawberry Shortcake was created in 1973 with the release of a simple Valentine’s Day greeting card, but the character proved to have enduring popularity. Over the ensuing decades, Strawberry Shortcake has grown and evolved … [Read more...] about Character Licensing: Wildbrain Serves Up Some Sweet Deals For Strawberry Shortcake
BSA Motorcycles Roar Back To Life: Licenses Available
BSA Company Ltd. has announced the return of the iconic British motorcycle brand BSA Motorcycles, with a brand-new model set to launch at the beginning of December. Huge news for motorcycle enthusiasts this week, as the famous BSA brand returns with the unveiling of an all-new bike on Dec. 4. BSA is a British motorcycle brand that was once the largest producer of motorbikes in … [Read more...] about BSA Motorcycles Roar Back To Life: Licenses Available
Disney Licensing: Pebble Gear Launches Disney-Themed Kid’s Tablet
The children's tech company Pebble Gear has just launched a range of Disney-licensed tablets and accessories for three to eight-year-olds in the US. Pebble Gear is an International tech company whose goal is to provide kids with the tools to safely take their first steps into technology. Through its licensing deal with Disney, Pebble Gear has created an innovative kids’ … [Read more...] about Disney Licensing: Pebble Gear Launches Disney-Themed Kid’s Tablet
Educational Toys: Rube Goldberg Partnership Sets Miracle Machines in Motion
By Gary Symons TLL Editor in Chief Journalists are supposed to declare any biases they may have, so let me first admit I'm a huge fan of Rube Goldberg machines. The fact I'm terrible at making them just makes them all the more fascinating, as marbles tip over dominoes, which launch a rocket into the air, which pops a balloon, which releases a weight, which sets off a … [Read more...] about Educational Toys: Rube Goldberg Partnership Sets Miracle Machines in Motion
The ABC’s of Sesame Street’s Direct-to-Consumer Strategy
Sesame Workshop says fans of the Sesame Street show should "expect the unexpected" when it comes to Direct-to-Consumer (DTC) products for the holidays. Sesame Workshop, the nonprofit organization behind Sesame Street, says it's teaming up with some popular (DTC) brands to let fans show their love for their favorite Sesame Street Muppets in a new – and fashion-forward! – … [Read more...] about The ABC’s of Sesame Street’s Direct-to-Consumer Strategy