With major films being released, Universal Brand Development is preparing a massive licensing launch for the Jurassic Park and Minions franchises. Jurassic World Dominion will be opening in theaters next summer, while Minions: The Rise of Gru is currently scheduled for release on July 1, 2022, although release dates have been a bit slippery because of COVID-19. Both films come … [Read more...] about Universal Brand Development Launching Major Programs for Jurassic World Dominion and Minions
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Preschool Licensing: Wildbrain Appoints Jakks Master Toy Partner for Chip & Potato
Extensive toy range based on global hit animated property will launch in Fall 2022, under partnership brokered by WildBrain CPLG The Netflix hit Chip & Potato is getting both a third season and a new Master Toy Partner, says producer Wildbrain. The company's consumer products division, Wildbrain CPLG, brokered a deal that will see JAKKS Pacific appointed to develop a wide … [Read more...] about Preschool Licensing: Wildbrain Appoints Jakks Master Toy Partner for Chip & Potato
Beverage Licensing: Diageo Partners With Insight Editions on Guinness Cookbook
Guinness, one of the world’s most iconic and beloved brewers, has partnered with established publisher, Insight Editions, to bring the taste of Guinness to consumers' kitchen with The Official Guinness Cookbook. The cookbook, created through a deal brokered by Diageo’s global brand extension licensing agency, Beanstalk, is now available online on Amazon.com. Guinness is … [Read more...] about Beverage Licensing: Diageo Partners With Insight Editions on Guinness Cookbook
Experiential Licensing: Crayola Seeks Partners For Location-Based Entertainment Experiences
Move over LegoLand, and step aside Disney World: the world famous Crayola brand is making a move to expand its location-based, experiential entertainment franchise. Crayola LLC announced this week it is actively seeking partners around the world to license and develop new iterations of its location-based entertainment (LBE) venue Crayola Experience, a larger-than-life, … [Read more...] about Experiential Licensing: Crayola Seeks Partners For Location-Based Entertainment Experiences
Trademark Licensing: GTL Drives Licensing Deals For Scania
Leading full-service brand and licensing agency Global Trademark Licensing (GTL) has been appointed to represent Scania, a world leading provider of transport solutions including heavy lorries, trucks and buses. Scania says GTL is developing a cross-category global consumer products offering across all major toys, collectibles, and lifestyle categories, with a particular focus … [Read more...] about Trademark Licensing: GTL Drives Licensing Deals For Scania
Cyber Group Hires Retail Monster to Rep New Animated Series
Award winning Cyber Group Studios has has appointed licensing agency Retail Monster, LLC, to develop strategic licensing programs in the U.S. for two of its new CG animated kids’ adventure series. The deal includes representation for The McFire Family, an original production, and Press Start!, based on the best-selling book series from Scholastic. Cyber Group Studios is an … [Read more...] about Cyber Group Hires Retail Monster to Rep New Animated Series
Pre-School Licensing: Hasbro Announces Peppa Pig Early Years Learning Program “Learn with Peppa”
Hasbro has announced a new program with Penguin Random House called Learn with Peppa, a major new brand extension to help promote early years learning. The program will kick off towards the end of 2022 with Hasbro’s in-house developed learning app. The offering will expand in January 2023 through an extensive publishing program with Ladybird, an imprint of Penguin Random … [Read more...] about Pre-School Licensing: Hasbro Announces Peppa Pig Early Years Learning Program “Learn with Peppa”
Sustainability in Licensing: Funko Adopts Product Recycling Program
By Gary Symons TLL Editor in Chief Plastic waste is a massive problem for the licensing and manufacturing industries, but increasingly companies are adopting sustainable practices, including improvements to recycling programs. Now the pop culture consumer products company Funko has announced it is the newest partner with How2Recycle. How2Recycle is a standardized labeling … [Read more...] about Sustainability in Licensing: Funko Adopts Product Recycling Program
Collectibles: Panini Scores With Extension of Premier League Contract
The Premier League announced it has granted a multiyear collectibles licensing extension to its partner Panini. The Premier League is, as the name suggests, the top level for football (aka soccer) in the United Kingdom, and serves a rabid fanbase in the nation where football was first developed and popularized. “We are proud to be awarded the most prestigious license in the UK, … [Read more...] about Collectibles: Panini Scores With Extension of Premier League Contract
Licensing Law: ZAG To Give IP Pirates The Heave Ho
ZAG Creates Internal Anti-Piracy Department With Two New Hires The independent animation studio ZAG is establishing an anti-piracy department to protect the company’s intellectual property rights for its brands, content, and products in the global marketplace and to manage counterfeit enforcement. The immediate focus is for the company’s hit flagship brand, Miraculous™, Tales … [Read more...] about Licensing Law: ZAG To Give IP Pirates The Heave Ho