The social media giant Snapchat has signed a deal with Sony Music Entertainment, allowing it to include music from Sony artists in the app's library of licensed works. Users typically draw from that music library in order to add background music to their short videos. In recent years, deals with social media networks has become a lucrative revenue source for music … [Read more...] about Music Licensing: Snapchat Inks Deal To Access Music From Sony
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Character Licensing: Mondo TV’s Grisu Gets First Licensing Deal
Mondo TV, one of the largest European animation studios, has announced the first licensing agreement for Grisù. Grisù is the star character of a new 3D series co-produced by Mondo TV, ZDF Enterprises and Toon2Tango, and inspired by the classic 1960s character. The new adventures of the much-loved little dragon who has always dreamed of becoming a firefighter will be used to … [Read more...] about Character Licensing: Mondo TV’s Grisu Gets First Licensing Deal
Beverage Licensing: Sazerac Company Invades Europe with Brandgenuity
Licensing agency to Build Licensing Programs for Fireball and Southern Comfort in the UK and Europe Brandgenuity says spirits company Sazerac has extended the agency’s scope to include the United Kingdom and Europe. The agency will build licensing programs for priority brands including Fireball Whisky and Southern Comfort. Sazerac is an American family-owned company with a … [Read more...] about Beverage Licensing: Sazerac Company Invades Europe with Brandgenuity
Character Licensing: BarkBox Reveals Spiderman Toys For Your Super Dog
The pet toy company BarkBox is swinging into action this week, announcing a new limited-edition collaboration with Marvel ahead of the highly anticipated release of “Spider-Man: No Way Home.” “We are thrilled to team up with Marvel ahead of the highly anticipated film release,” said Henrik Werdelin, Co-founder of BARK. “Spider-Man has been a hero to many and now our dogs can … [Read more...] about Character Licensing: BarkBox Reveals Spiderman Toys For Your Super Dog
The Point.1888 Unveils Retail Services Arm ‘Spotlight.1888’
The Point.1888 continues its strategic expansion this month, announcing the creating of a new business division called Spotlight.1888. While The Point.1888 continues to focus on licensing, this new division is dedicated to helping brands and licensees with retail services, and retailers with their licensing strategies. It is the second time this year the agency has announced … [Read more...] about The Point.1888 Unveils Retail Services Arm ‘Spotlight.1888’
Licenses Available for Two New Cartoon Saloon Series
Award winning Cartoon Saloon is making licensing opportunities available for the preschool series Silly Sundays and the film Puffin Rock - The Movie (pictured above). As well, Cartoon Saloon says it will also be working on new licenses for its 'Irish Folklore Trilogy', including WolfWalkers, The Secret of Kells and Song of the Sea. The five-time Academy Award, Golden Globe, … [Read more...] about Licenses Available for Two New Cartoon Saloon Series
Collegiate Licensing: USC Goes Global With Wildbrain Licensing Partnership
As one of the world's leading universities, USC plans to take its brand global with the help of the Wildbrain CPLG agency. One of the world’s leading entertainment, sport and brand licensing agencies, Wildbrain CPLG has been appointed to represent the University of Southern California (USC) across Europe, the UK, Middle East and North Africa, South Asia, Australia and New … [Read more...] about Collegiate Licensing: USC Goes Global With Wildbrain Licensing Partnership
Experiential Licensing: Mattel, Mobil 1 Partner On First Ever UNO World Championship in Vegas
Mattel says select fans will compete at the first-ever official UNO Championship Series Vegas Invitational Tournament, sponsored by Mobil 1, in Las Vegas on Nov. 11. The event is part of Mattel's 50th anniversary licensing program for the world's most popular family card game. Viewers from around the world can watch live on the UNO TikTok channel starting at 6 p.m. PST as the … [Read more...] about Experiential Licensing: Mattel, Mobil 1 Partner On First Ever UNO World Championship in Vegas
Food Licensing: Ocean Spray Partners With Highlights On Educational Magazines
The farm co-op Ocean Spray, best known for cranberries, is partnering with Highlights for Children to educate America’s students on the heritage of the cranberry superfruit. Together, the brands will be offering teachers and parents free, downloadable Highlights-created mini magazines launching November 2021, and April 2022, that bring Highlights’ ‘Fun with a Purpose’ to Ocean … [Read more...] about Food Licensing: Ocean Spray Partners With Highlights On Educational Magazines
Film Licensing: Sony Unveils Massive Slate of Licensing Collaborations For Ghostbusters Afterlife
Covering All Licensing Categories, the Global Ghostbusters Lineup is the Brand’s Biggest CP Program of All-Time Sony Pictures Consumer Products has revealed the largest slate of licensing deals in the history of its Ghostbusters franchise, as the latest film prepares for theatrical release on Nov. 19. The wide range of merchandise and interactive experiences covers pretty … [Read more...] about Film Licensing: Sony Unveils Massive Slate of Licensing Collaborations For Ghostbusters Afterlife