The Licensing Letter

Content Licensing

Popeye and Olive Oyl Become Fashion Icons in Brazil

LUXURY BRAND À LA GARÇONNE UNVEILS POPEYE FASHION COLLABORATION  Popeye ain't just sellin' spinach anymore; with the help of long-time girlfriend Olive Oyl, the pugnacious sailor man is also becoming a fashion icon—featured in a new collection by Brazilian luxury fashion house À La Garçonne. Unveiled on May 14 during a private fashion show, luxury fashion house À La Garçonne … [Read more...] about Popeye and Olive Oyl Become Fashion Icons in Brazil

Teletubbies Show Their Pride With Fashion Collection

WildBrain, a global leader in kids’ and family entertainment, is partnering with GLAAD, the world’s largest lesbian, gay, bisexual, transgender and queer (LGBTQ) media advocacy organization, to support 2021 Pride Month in June with the launch of its first Teletubbies fashion collection for adult fans. Proceeds from sales of the collection will benefit GLAAD to support its … [Read more...] about Teletubbies Show Their Pride With Fashion Collection

Allrecipes Cooks Up Deal With Snapchat

Allrecipes, the world’s largest recipe brand, took an innovative step to increase its already massive user base by launching a new feature as the exclusive food category partner of the Scan feature within Snapchat. The new offering allows home cooks to access Allrecipes recipes based on ingredients captured by the Snapchat camera function. Available later this year, this new … [Read more...] about Allrecipes Cooks Up Deal With Snapchat

Amazon Bidding For Acquisition of MGM

By Gary Symons TLL Editor in Chief US tech and e-commerce giant Amazon is reportedly negotiating a deal to buy out the iconic MGM film studio for roughly $9 billion, according to an original report by industry publication Variety. Amazon, which also owns one of the world's largest streaming video services in Amazon Prime, is said to be several weeks into the talks, which are … [Read more...] about Amazon Bidding For Acquisition of MGM

ViacomCBS and SUPER RTL Expand Licensing in Europe

SUPER RTL and ViacomCBS Consumer Products announced this week the expansion of their licensing agreements to include Nickelodeon’s iconic kids’ properties SpongeBob SquarePants, Blaze and the Monster Machines, and The Loud House in the GSA region, which includes Germany, Switzerland and Austria. Built on a long term partnership that spans licensing and content, this newly … [Read more...] about ViacomCBS and SUPER RTL Expand Licensing in Europe

Ricky Zoom In Season 2 As Licensing Accelerates

Hasbro's Entertainment One (eOne) studio, is gearing up for the much-anticipated debut of Ricky Zoom's season two through ViacomCBS Networks UK, Nick Jr. and Channel 5’s multiplatform pre-school brand, Milkshake!. The CGI animated series follows Ricky, a speed-loving, adventure-seeking, little red rescue bike who loves to zoom around the fictional British town of Wheelford, … [Read more...] about Ricky Zoom In Season 2 As Licensing Accelerates

Moose Toys Unveils Space Jam Toy Lines

The toy onslaught has begun, as Moose Toys and Warner Bros. Consumer Products have unveiled the full line of toys based on Warner's tentpole movie release, Space Jam: A New Legacy.  The film stars NBA star LeBron James and his Tune Squad team, made up of classic characters from the Looney Tunes, as they face down a team of super-enhanced players known as the Goon Squad. Joe … [Read more...] about Moose Toys Unveils Space Jam Toy Lines

EA Tees Off On New Partnership With PGA

Electronic Arts Inc., the leading producer of sports-based video games, has entered into a sweeping partnership with the PGA of America, allowing it to portray all four of the major championships in professional golf. As well, EA's new EA Sports PGA Tour will include members of the Team of 20 PGA Club Professionals, and will feature in-game golf tutorials inspired by real-life … [Read more...] about EA Tees Off On New Partnership With PGA