Allison Watkinson TLL Editor in Chief Angry Birds is tapping into the explosive growth of Location-Based Entertainment, announcing its first-ever live show. The new show will be produced in partnership between Kilburn Live, a global market leader in branded live family entertainment, and Rovio Entertainment Corporation, creators of the global phenomenon Angry Birds mobile … [Read more...] about Experiential Licensing: Angry Birds Staging First-Ever Live Show
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Film & TV Licensing: Lionsgate Signs IMG For Global CP Program
By Gary Symons TLL Editor in Chief The global licensing agency IMG has closed a massive deal, securing a worldwide contract with the entertainment studio Lionsgate (NYSE: LGF.A, LGF.B). Vancouver-based Lionsgate has produced some of the most popular film franchises in recent years, and helped establish Canada's reputation as Hollywood North. Lionsgate has now confirmed it … [Read more...] about Film & TV Licensing: Lionsgate Signs IMG For Global CP Program
Technology: House of Mouse Dives Into Metaverse With Disney Accelerator
By Gary Symons TLL Editor in Chief The world's largest licensor is investing in Web3, metaverse technologies this week, taking six companies into its Disney Accelerator program. The Disney Accelerator was set up by The Walt Disney Company as a way to help younger tech companies that align with its vision for the future. In this case, Disney has announced that all six of its … [Read more...] about Technology: House of Mouse Dives Into Metaverse With Disney Accelerator
Food Licensing: Feel the Power of the MoonPie!
MoonPie brand collaborates with Finaflex and RYSE for the simultaneous national launch of MoonPie Protein products By Allison Watkinson TLL Reporter MoonPies just got better, and better for you, as LMA brokered a deal to bring the brand into the area of functional food products. Lisa Marks Associates says MoonPie has signed with Finaflex and RYSE for products that bring the … [Read more...] about Food Licensing: Feel the Power of the MoonPie!
FREE Trademark Search Report
How To Do A Trademark Search Get the ultimate guide for doing a trademark search—to protect your brand, save time and money, and avoid legal conflicts, for FREE right now! Dear Licensing Professional, If you want to do a trademark search—the quick and easy way—you’ve come to the right place! Because with this FREE report, How To Do A Trademark Search, you have the best advice … [Read more...] about FREE Trademark Search Report
British Fashion Doll Sindy Picks The Point.1888 as Licensing Agent
The Point.1888 has been appointed by Pedigree to represent Sindy, a British and fashion icon that is the UK equivalent of Barbie. The agency will represent Sindy’s brand licensing interests in the UK, as they initially look to make her 60 Iconic Years celebration huge in September 2023. Britain’s best-selling and much-loved doll brand is aiming to be center stage on the top … [Read more...] about British Fashion Doll Sindy Picks The Point.1888 as Licensing Agent
Watchmaker Depancel Posts Fast Times, With Motul Inspired Watch
By Allison Watkinson TLL Reporter The racing and automotive brand Motul has launched a new luxury watch, in partnership with car-crazy watchmaker Depancel. Motul and Depancel are both companies that are connected to ... and some would say obsessed with ... the world of car brands and auto racing. To mark their signature interest, the two companies have now released a new … [Read more...] about Watchmaker Depancel Posts Fast Times, With Motul Inspired Watch
The Hot New Trends Coming For Late 2022
By Alicia Rosa New trends are continuing to make their way through the trend cycle as we get through the second half of 2022. People are turning to new hobbies and crafts as part of a renewed focus on personal creativity, and new flavor combinations are taking over the grocery aisles. These are all the trends we have an eye on as 2022 wraps up. Textured Crafts Crafting is all … [Read more...] about The Hot New Trends Coming For Late 2022
Licensing Bonanza: Marvel Unveils Entire Slate of MCU Films and Series
By Gary Symons TLL Editor in Chief Marvel Studios just blew the roof off the San Diego Convention Centre, where the future of the MCU Universe was unveiled to screaming fans. But it's not just fans who are celebrating; licensees of the world's most popular film and TV franchise must be popping champagne corks right about now. Toymakers Hasbro and Funko lost no time in … [Read more...] about Licensing Bonanza: Marvel Unveils Entire Slate of MCU Films and Series
Trade Shows: MGM to Unveil New Licensing Initiatives at BLE
Metro Goldwyn Mayer says it will have a grand reveal of new licensing opportunities when it displays at Brand Licensing Europe in September. As well, MGM says it will be serving up some special sneak peaks for some new and evergreen properties, like Pink Panther, Vikings: Valhalla, Killer Klowns, and Wednesday. MGM is, of course, one of the preeminent studios from the glory … [Read more...] about Trade Shows: MGM to Unveil New Licensing Initiatives at BLE