The Licensing Letter

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Art Licensing: Boston Museum of Fine Arts Goes Techy with TECHNO

By Allison Watkinson TLL Reporter Cultural IP licensing specialist ARTiSTORY has signed a global licensing deal between smartphone brand TECNO and the Boston Museum of Fine Arts. On July 7, the Museum of Fine Arts hosted a product launch to unveil the TECNO CAMON 19 Pro Mondrian Edition Gift Set. TECNO CAMON 19 Pro Mondrian Edition is a stylish new smartphone that features … [Read more...] about Art Licensing: Boston Museum of Fine Arts Goes Techy with TECHNO

Character Licensing: Pokemon Getting a Poetic Apparel Collection

By Allison Watkinson TLL Reporter The specialist apparel licensee, Poetic Brands, has partnered with ASOS to design and manufacture a Pokemon-themed apparel collection. The collection features t-shirts, dresses, hoodies, knitwear, shorts, a denim jacket, denim short dungarees, swimwear and accessories. “We are thrilled to launch this '90s inspired cross category collection … [Read more...] about Character Licensing: Pokemon Getting a Poetic Apparel Collection

Grim News For Licensing: EIU Predicts $1 Trillion Drop in Global GDP

EIU predicts greater drop in global GDP Consumer confidence plummets IMF predicts gas embargo by Russia could further impact EU economy Licensed consumer sales predicted to drop in late 2022 and throughout 2023 By Gary Symons TLL Editor in Chief More gloomy news for the licensing industry as the Economist Intelligence Unit predicts the War in Ukraine will shave $1 trillion … [Read more...] about Grim News For Licensing: EIU Predicts $1 Trillion Drop in Global GDP

Western Chief Partners With Girl Scouts for Branded Footwear

The Girl Scouts are about more than just cookies; now they've got their own line of boots, courtesy of Western Chief. The footwear company says it's signed a deal with the Girl Scouts that pairs the organization's adventurous spirit with Western Chief’s 130+ years of family footwear heritage and signature original prints. The collection offers three styles for children and … [Read more...] about Western Chief Partners With Girl Scouts for Branded Footwear

Inclusive Licensing: Care Bears Latest Apparel Line is a DREAM Come True

By Allison Watkinson TLL Reporter Streetwear company DREAM Clothing is releasing limited-edition, pride-focused Care Bears apparel drops for the brand's 40th anniversary. “Care Bears fans have been celebrating sharing, caring, kindness, and inclusivity for over 40 years now,” said Cloudco Entertainment’s Head of Global Licensing, Robert Prinzo. “We are grateful for the … [Read more...] about Inclusive Licensing: Care Bears Latest Apparel Line is a DREAM Come True

Who’s News: Game Licensing Firm Arcade1Up Levels Up Management Team

By Allison Watkinson TLL Reporter Game licensing company Arcade1Up has announced three additions to the company’s senior leadership team. The new hires include Tom Lyons as Chief Marketing Officer, Adriana Vila Soto as SVP of Marketing and Strategic Partnerships, and Chris Cardenas as Vice President of Sales. “Arcade1Up is at a pivotal growth stage with exciting and … [Read more...] about Who’s News: Game Licensing Firm Arcade1Up Levels Up Management Team

TV Licensing: Discovery Launches CP Program for Shark Week

Discovery Channel is diving deep into the world of consumer products this week with the unveiling of its CP program for Shark Week 2022. Now in its 34th year, Shark Week has become a massively popular event, and this year Discovery will be airing 25 adrenaline pumping hours of original, shark-themed content. Dwayne "The Rock" Johnson, one of the world's top film stars and … [Read more...] about TV Licensing: Discovery Launches CP Program for Shark Week

Metaverse Licensing: Forever 21-Barbie Twin With Your Avatar Trending on Tik Tok

By Gary Symons TLL Editor in Chief Barbie and Forever 21 fans are trending on Tik Tok by posting videos of themselves with their avatars on Roblox, as part of the Forever 21 Shop City metaverse project. The partnership, forged by Virtual Brands Group (VBG), has been among the most successful metaverse licensing projects to date. In fact, VBG and Forever 21 won the Licensing … [Read more...] about Metaverse Licensing: Forever 21-Barbie Twin With Your Avatar Trending on Tik Tok

TLL Special Report: War, Pandemic and Famine Threaten Licensing Recovery

A Special Report For TLL Prime Subscribers This is an excerpt from TLL's annual Licensing Sales Report, which draws from our industry survey and a variety of other data sources to create the most complete picture of sales performance in the licensing industry. The full 2022 Licensing Sales Report is due for release next week, but the Summary Report can be accessed by TLL … [Read more...] about TLL Special Report: War, Pandemic and Famine Threaten Licensing Recovery