By Allison Watkinson TLL Reporter The children’s creativity brand, Crayola, has announced the addition of Andy Pence as Vice President of Crayola Experience and Location-Based Entertainment. Crayola LLC is a subsidiary of Hallmark Cards Inc. Internationally known for the Crayola Crayon which was first introduced in 1903, the Crayola brand has grown into a portfolio of art … [Read more...] about Experiential Licensing: Crayola Appoints New VP for Location-Based Entertainment
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Who’s News: Mattel Announces Successor For Global Head of Consumer Products
By Gary Symons TLL Editor in Chief Toymaker Mattel has announced Josh Silverman will succeed Roz Nowicki as Global Head of Consumer Products, effective Sept. 1, 2022. Mattel disclosed this week that Nowicki was leaving the company, but did not announce her replacement until Thursday, June 16. Silverman comes to the post with a wealth of experience from his time at The Walt … [Read more...] about Who’s News: Mattel Announces Successor For Global Head of Consumer Products
Surge Brands Making Waves With Cigarette Boat Licensing Program
The renowned Cigarette Racing Team is looking for a surge in licensing deals, and has aptly chosen Surge Brands for the job. Surge Brands says it is partnering with the world's top offshore racing organization, Cigarette Racing Team, to develop a sophisticated global lifestyle retail program based on the high-powered, luxury performance powerboat. “We are launching our iconic … [Read more...] about Surge Brands Making Waves With Cigarette Boat Licensing Program
TV Licensing: Wildbrain Grooves To A Jungle Beat
Family entertainment leader Wildbrain has partnered with Jungle Beat Animation to manage worldwide distribution rights for Jungle Beat. The exclusive partnership will see WildBrain leverage its 360-degree offering to grow the global footprint of the Jungle Beat brand through worldwide distribution, including YouTube channel management and ad sales on its premium kids’ and … [Read more...] about TV Licensing: Wildbrain Grooves To A Jungle Beat
TV Licensing: Xilam Signs Deal For Two New Shows on Disney+
By Allison Watkinson TLL Reporter Xilam Animation has signed a licensing deal with Disney to produce two new animated series for its Disney+ platform. At this week’s Annecy International Animated Film Festival, Disney announced the production of the upcoming original series by Xilam Animation called The Doomies (pictured above). Disney also revealed it has ordered a second … [Read more...] about TV Licensing: Xilam Signs Deal For Two New Shows on Disney+
Who’s News: Mattel’s Head of Global CP Resigns in Surprise Move
By Gary Symons TLL Editor in Chief Senior Mattel executive Roz Nowicki is stepping down from her role as Head of Global Consumer Products and Franchise Marketing. Mattel says Nowicki's departure was announced internally in April, and Nowicki will remain in the role through the end of June to ensure a smooth transition. A successor will soon be announced by Mattel. “It has … [Read more...] about Who’s News: Mattel’s Head of Global CP Resigns in Surprise Move
Sesame Workshop Empowers Children in Deal With HiHo Kids
By Allison Watkinson TLL Reporter Sesame Workshop and HiHo Kids have announced a licensed collaboration on two episodes of the fan-favorite HiHo series, Kids Meet. The Kids Meet series empowers children to lead one-on-one interviews with change-makers, highlighting aspects of human diversity and encouraging education and curiosity. This deal marks the first-ever … [Read more...] about Sesame Workshop Empowers Children in Deal With HiHo Kids
Collectibles Licensing: Funko Acquires Pop Culture Company Mondo
By Allison Watkinson TLL Reporter The collectible giant Funko, Inc. has acquired Mondo, a pop culture company that creates iconic collectibles and products. Mondo is best known for its limited-edition vinyl records and screen-printed posters. Through collaborations with award-winning artists and studios, the company creates quality licensed merchandise and products. Mondo … [Read more...] about Collectibles Licensing: Funko Acquires Pop Culture Company Mondo
Light Fund Raising Funds For Rescue Organization RNLI
How the Light Fund's upcoming channel swim is supporting the RNLI’s life-saving work and saluting a valued friend By Sian Dorrinton There are many beneficiaries of this year’s Light Fund English Channel Relay fundraiser but, appropriately enough, a portion of the funds raised by the two teams’ swim to France will go to support the Royal National Lifeboat Institution (RNLI) and … [Read more...] about Light Fund Raising Funds For Rescue Organization RNLI
Music Licensing: Epic Rights Developing Merch Program For New Kids On The Block
2022 North American MixTape Tour Kicks off in May with Over 50 Shows New Kids On The Block is back on tour, and has tagged Epic Rights to develop a global merchandise program. The licensing deal comes on the heels of their latest release, the high-octane anthem Bring Back The Time, and their North American Mixtape Tour. Since the band debuted in 1984, NKOTB, consisting of … [Read more...] about Music Licensing: Epic Rights Developing Merch Program For New Kids On The Block