By Allison Watkinson TLL Reporter Electric Gamebox has announced a licensing partnership with Rovio Entertainment to launch an interactive and high-tech Angry Birds game experience. Electric Gamebox delivers hyper-immersive games in interactive digital smart rooms known as Gameboxes. Each Gamebox features a range of cutting-edge technologies such as projection mapping, touch … [Read more...] about Licensing Deal Brings Angry Birds Up Close and Personal
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Feature Report: The Back Story of Hasbro’s Boardroom Victory Over Alta Fox
Activist Investor Says Hasbro Board Needs To Go, But The Licensing Letter's Analysis Shows Reason for Optimism By Gary Symons TLL Editor in Chief Hasbro says shareholders voted by "a substantial margin" to re-elect all of 13 of the company's current directors. The apparent victory, released as preliminary results of the 2022 Annual Meeting, was a rebuke to a challenge by … [Read more...] about Feature Report: The Back Story of Hasbro’s Boardroom Victory Over Alta Fox
LMI’s Latest Deal is Pure Rubbish … In a Good Way
ILLUMINATED FILMS AND LMI AGREE TO DEAL FOR LICENSING OF THE RUBBISH WORLD OF DAVE SPUD Illuminated Films says it has signed LMI as their licensing partner for the CITV comedy adventure series The Rubbish World of Dave Spud. Established in 1982, Licensing Management International (LMI) is a multifaceted licensing agency that has represented some of the world’s most … [Read more...] about LMI’s Latest Deal is Pure Rubbish … In a Good Way
TV Licensing: MeteoHeroes Ready For Licensing In Latin America
Mondo TV's hit show MeteoHeroes is now available for licensing deals in Latin America and the Caribbean. Mondo TV Studios says the show has been signed by a variety of distributors throughout the region. These new launches are significant announcements for the show, says Maria Bonaria Fois, CEO of Mondo TV Studios. “The continuing growth of MeteoHeroes shows how its themes of … [Read more...] about TV Licensing: MeteoHeroes Ready For Licensing In Latin America
Fashion Licensing: Long Awaited Adidas x Gucci Line Dropped Tuesday
By Gary Symons TLL Editor in Chief Unlikely partners Gucci and Adidas dropped their long anticipated fashion collection Tuesday, after a nine-month wait. The collection was originally born on the Exquisite Gucci runway in Milan, as designer Alessandro Michele mixed his love of Adidas Gazelle sneakers with the haute couture of Gucci. It turns out Michele has been a longtime … [Read more...] about Fashion Licensing: Long Awaited Adidas x Gucci Line Dropped Tuesday
Mattel Expands PlayBack Recycling Program to Fisher-Price
By Gary Symons TLL Editor in Chief Mattel's award-winning PlayBack program has just expanded to now include the company's line of Fisher-Price toys. Fisher-Price joins Barbie, MEGA, and Matchbox brands in the toy takeback initiative, which enables families to extend the life of their Mattel toys once they are finished playing with them. Mattel was awarded the first-ever … [Read more...] about Mattel Expands PlayBack Recycling Program to Fisher-Price
Commentary: Why You Should Target Games For Your Intellectual Property
Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022 Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from more than 70 countries came together in Las Vegas at the end of May in search of potential partners to buddy up with—though, it’s easy to overlook … [Read more...] about Commentary: Why You Should Target Games For Your Intellectual Property
TV Licensing: Hello Kitty Secures First Licensed Distribution Deals For New Show
By Allison Watkinson TLL Reporter Hello Kitty: Super Style, has secured its first pre-sales following a slate of licensing deals secured by the producers of the series. The producers of Hello Kitty: Super Style include Watch Next, Monello, Maga Animation Studio and distributor Kids First. Hello Kitty: Super Style is an original 3D animated children’s program based on … [Read more...] about TV Licensing: Hello Kitty Secures First Licensed Distribution Deals For New Show
Disney’s New Hire Reveals Its Metaverse Ambitions
By Gary Symons TLL Editor in Chiev Disney has hired top Apple gaming executive Mark Bozon to help guide its move into the metaverse. Bozon most recently worked as games creative director for Apple Arcade, the tech giant's game subscription service. On May 20 this year Bozon tweeted he was leaving Apple, saying, "I’m headed to an absolute dream job." We now know that dream … [Read more...] about Disney’s New Hire Reveals Its Metaverse Ambitions
Mondo TV Secures Gorgeous Deals For Its Gorjuss Brand
By Allison Watkinson TLL Reporter Mondo TV Group has secured three major licences for the character brand Gorjuss on behalf of the brand owner, Santoro Licensing. The three licenses that have been secured include clothing and accessory producer Coriex, greeting card producer Cromo N.B. Srl, and confectionary marketing company Emmeci. Santoro is a multi-brand design house … [Read more...] about Mondo TV Secures Gorgeous Deals For Its Gorjuss Brand