By Allison Watkinson TLL Reporter Paramount Consumer Products has announced Dan Cook is joining the company as Senior Vice President of Global E-Commerce. Paramount Consumer Products oversees all licensing and merchandising for Paramount. Paramount is a global entertainment company that creates media content and experiences for a global audience. In addition, Paramount … [Read more...] about Who’s News: Paramount Consumer Products Taps Dan Cook As New Executive Hire
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Wildbrain Acquires Rights to Three HarperCollins Brands
By Allison Watkinson TLL Reporter WildBrain CPLG has expanded its entertainment portfolio with the signing of licensing rights for a trio of HarperCollins Productions' properties. The licensed properties that WildBrain has acquired the rights to include Carmen Sandiego, The Oregon Trail, and Pretzel and the Puppies. Under the deal, the agency will build licensing programs … [Read more...] about Wildbrain Acquires Rights to Three HarperCollins Brands
Charity Fundraiser: Place Your Bids For Light Fund Silent Auction
By Sian Dorrington The Light Fund English Channel Relay fundraiser silent auction site is now live! Yes, it’s time to place your bids on a fabulous selection of event tickets, money-can’t-buy experiences, rare souvenirs and much, much more. From the May 16 all members of the licensing industry—brand owners, licensees, licensors and all who work with them—are invited to click … [Read more...] about Charity Fundraiser: Place Your Bids For Light Fund Silent Auction
Dino Ranch Lassos Licensing Deal With Toy Maker Simba Dickie
By Allison Watkinson TLL Reporter The Simba Dickie Group has signed a licensed consumer products deal with Boat Rocker Studios for the popular kid's series Dino Ranch The upcoming product range will feature the Big Bloxx Junior Building Construction set, which contains a minimum of 15 pieces, including exclusive figurines and accessories. Other highlights of the licensed … [Read more...] about Dino Ranch Lassos Licensing Deal With Toy Maker Simba Dickie
Who’s News: Licensing Veteran Elisa Gangl Joins Brand Liaison
The Brand Liaison says veteran executive Elisa Gangl is joining the team, just in time for Licensing Expo. The company says Gangl will be assigned to handle manufacturer representation and special projects for Brand Liaison clients, including both in-bound and out-bound licensing initiatives. “We are so thrilled to have someone with Elisa’s skill sets, know-how and incredible … [Read more...] about Who’s News: Licensing Veteran Elisa Gangl Joins Brand Liaison
Interview: Shannon Spisak On How Dr. Seuss Maintains Its Powerful Brand
By Gary Symons TLL Editor in Chief Dr. Seuss is one of those properties that everyone knows instantly. We all read the ridiculously funny rhymes of Cat in the Hat or Green Eggs and Ham, and as parents, read Horton Hears a Who and the classic How the Grinch Stole Christmas to our own children. The author Theodor Seuss Geisel published more than 60 children's books over his … [Read more...] about Interview: Shannon Spisak On How Dr. Seuss Maintains Its Powerful Brand
Crayola Draws New Org Chart For Future Growth
The creativity company Crayola is restructuring to support its focus on children's entertainment content and location-based experiences. These areas are seen as key growth vectors for Crayola, a company founded in 1903, but with its focus firmly on the future. Since 1903 Crayola says it has pursued its mission to help parents and teachers to raise "creatively alive children." … [Read more...] about Crayola Draws New Org Chart For Future Growth
Hit Series Gigantosaurus Appoints Master Toy Maker
By Allison Watkinson TLL Reporter Cyber Group Studios has hired the boutique toy company United Smile as the new worldwide master toy licensee for its CGI-animated series, Gigantosaurus. In its new position, United Smile will develop and distribute a wide range of licensed Gigantosaurus toys, beginning with a debut range set to launch worldwide in spring 2023. “We are … [Read more...] about Hit Series Gigantosaurus Appoints Master Toy Maker
RoboCop Marks 35th Birthday With New Role On Fortnite
MGM's classic sci-fi hit RoboCop appears in the massively popular Fortnite game to mark the films' 35th anniversary. Epic Games’ Fortnite and Metro Goldwyn Mayer (MGM) announced that the cyborg police officer RoboCop is making his highly anticipated Fortnite debut for a limited time only from May 13 to May 21. “RoboCop is celebrating its 35thanniversary this year and the … [Read more...] about RoboCop Marks 35th Birthday With New Role On Fortnite
Film Licensing: Cult Hit Evil Dead Transformed Into Video Game
By Allison Watkinson TLL Reporter Saber Interactive and Boss Team Games have officially released the highly-anticipated multiplayer action adventure Evil Dead: The Game. Evil Dead: The Game is the first multi-platform console and PC game based on the cult favourite Evil Dead film and television franchise. The title is licensed by Boss Team Games from Renaissance Pictures, … [Read more...] about Film Licensing: Cult Hit Evil Dead Transformed Into Video Game