Leading global toy companies, the LEGO Group and Hasbro, Inc. have united for the first time to bring the Transformers Autobot, Optimus Prime, to life in LEGO form. The licensed LEGO Transformers Optimus Prime set features over 1,500 detailed LEGO pieces. The set stands over 35cm in robot mode and 15cm high in the alt-mode. “It has been an honour and joy to work together with … [Read more...] about Toy Licensing: LEGO and Hasbro Partner on Giant, Transforming Optimus Prime
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EA Games and FIFA End Licensing Partnership in ‘Amicable Divorce’
By Gary Symons TLL Editor in Chief In one of the more shocking licensing stories this year, FIFA and Electronic Arts announced they are parting ways on their hugely profitable gaming partnership. To hear EA and FIFA talk about it, the split between the long-term partners is both amicable and no big deal. In fact, both FIFA and EA portrayed the development as a positive … [Read more...] about EA Games and FIFA End Licensing Partnership in ‘Amicable Divorce’
World of Warships Partners With Global Network of Naval Museums
Video game publisher Wargaming has announced a program to promote naval museums through its popular World of Warships title. Wargaming says it is relaunching its successful Longest Night of Museums initiative, which is designed to publicize and support naval museums across the world. Beginning May 18, 2022, World of Warships will publish one museum showcase article per week, … [Read more...] about World of Warships Partners With Global Network of Naval Museums
Comics Licensing: Surge Licensing To Develop Licensing Strategy For Webtoon
By Allison Watkinson TLL Reporter The digital comics platform WEBTOON has appointed Surge Licensing as the exclusive North American licensing agent for the platform. Founded in 1986, Surge Licensing is known for creating multi-platformed entertainment and consumer product licensing programs. As an IP incubator, the agency's main goal is growing and managing brands for its … [Read more...] about Comics Licensing: Surge Licensing To Develop Licensing Strategy For Webtoon
Celebrity Licensing: Fisher-Price Gets Fierce and Fabulous With RuPaul Collection
By Allison Watkinson TLL Reporter Drag queen icon RuPaul has sashayed into a tiny but fierce licensing deal for miniature figurines with Fisher Price. First introduced in 2019, the Little People Collector brand is part of Fisher-Price’s expansion into the adult collector demographic. The Little People Collector brand capitalizes on the nostalgic value of the Little People … [Read more...] about Celebrity Licensing: Fisher-Price Gets Fierce and Fabulous With RuPaul Collection
Beanstalk Offers Free Licensing Workshops For Ukraine Aid Effort
By Allison Watkinson TLL Reporter To celebrate Beanstalk’s 30th anniversary, the global brand licensing agency is offering a series of complimentary Licensing Lab workshops to three chosen brand owners. In return, Beanstalk asks only that the companies donate an amount of their choice to Unicef for its aid efforts in Ukraine. Following review of the contestants’ … [Read more...] about Beanstalk Offers Free Licensing Workshops For Ukraine Aid Effort
Full 2022-23 Film Release Schedule: Who Will Be The Box Office Top Gun?
By Gary Symons TLL Editor in Chief Marvel's Doctor Strange has conjured a magical box office return with a heroic $185 million showing in its first weekend. The timeline altering second instalment Doctor Strange in the Multiverse of Madness established the second best tally for an opening weekend since the beginning of the pandemic, beating out critically acclaimed The … [Read more...] about Full 2022-23 Film Release Schedule: Who Will Be The Box Office Top Gun?
Licensing Law Shocker: Hawley Targets Disney With Bill To Limit Copyright Protection
If Passed, Law Would Impact All Licensors, Limiting Copyrights to 56 Years By Gary Symons TLL Editor in Chief Senator Josh Hawley is introducing legislation targeting Disney that would have a devastating impact on the US licensing industry. The move comes as Hawley and other GOP leaders retaliate against The Walt Disney Company for its stated opposition to the so-called "Don't … [Read more...] about Licensing Law Shocker: Hawley Targets Disney With Bill To Limit Copyright Protection
Light Fund Planning Silent Auction for Charitable Fundraiser
Mid-May sees start of two-week auction to support English Channel Relay fundraiser Submitted by Sian Dorrington With less than two months to go before two teams of six people brave the unforgiving waters of the Channel and race to France, the organizers of The Light Fund English Channel Relay fundraiser have announced plans for a silent auction to get the donations even … [Read more...] about Light Fund Planning Silent Auction for Charitable Fundraiser
Licensing Agencies: Bimbo Signs Sweet Deal With Brand Central
By Gary Symons TLL Editor in Chief Bimbo Bakeries USA has signed on with Brand Central as its exclusive licensing agency. Brand Central is among the world's largest licensing agencies, and is particularly known for its expertise in the area of food and beverage licensing. It represents some of the world’s most recognized food brands, including Mars Wrigley, Kraft Heinz, … [Read more...] about Licensing Agencies: Bimbo Signs Sweet Deal With Brand Central