By Allison Watkinson TLL Reporter Dearfoams has partnered with drag queen Nina West on licensed slipper and shoe designs to celebrate LGBTQ+ Pride Month. These new consumer product releases promise to provide the comfort and quality of the Dearfoams brand combined with the style and energy of Nina West. “I am thrilled to be partnering with a truly iconic Columbus, Ohio … [Read more...] about Move Over Kinky Boots: Dearfoams Unveils Nina West Collection
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Legends Launches Licensing Program For Hip Hop 50th Anniversary
Legends Recording is launching a licensing program to mark the 50th anniversary of hip hop music. Hip hop was born in August of 1973, so the official anniversary of the music genre will come in August of next year. In the meantime, as part of the worldwide celebration for this iconic cultural milestone, Legends Recordings has announced the launch of The Official 50th … [Read more...] about Legends Launches Licensing Program For Hip Hop 50th Anniversary
Who’s News: New Faces at Peanuts and Magic Light
Former Nickelodeon and Viacom exec Lisa Silverman Meyers (pictured above) has been appointed SVP of International Peanuts Worldwide. Tasked with expanding the brand internationally, she will oversee all business outside of North America, identifying growth opportunities in underdeveloped markets. Silverman Meyers officially started in April and is based in New York. She … [Read more...] about Who’s News: New Faces at Peanuts and Magic Light
Mr Bean Bumbling Into The Metaverse With NFT Drop
Banijay is making its first foray into the metaverse with an NFT drop for the popular comic character Mr Bean. One of the largest global content producers, Banijay is working in collaboration with FOMO Lab, an IP specialist and metaverse architect that has become an early leader in the Web3 revolution. Owain Walbyoff, Chief Commercial Officer at Banijay, says the project will … [Read more...] about Mr Bean Bumbling Into The Metaverse With NFT Drop
Literary Licensing: EA Games Developing Lord of the Rings For Mobile
Electronic Arts has partnered with Middle-earth Enterprises on the development of a new free-to-play mobile game. Middle-earth Enterprises, a division of The Saul Zaentz Company, owns exclusive worldwide rights to motion picture, merchandising, stage and other rights in certain literary works of J.R.R. Tolkien, including The Lord of the Rings and The Hobbit. “We are incredibly … [Read more...] about Literary Licensing: EA Games Developing Lord of the Rings For Mobile
Floafers Explores Wacky World of Crayola Silly Scents with Kids’ Shoes
Floafers, maker of fashionable foam footwear, has partnered with Crayola for a line of kids’ fruit fragrant Crayola Silly Scents shoes. The Crayola Silly Scents line of creative tools allows creatives to bring their art to life in a new way, combining bright Crayola crayons, markers, pencils and paints with scent for a multi-sensory experience. The new, easy-to-wear slip-ons … [Read more...] about Floafers Explores Wacky World of Crayola Silly Scents with Kids’ Shoes
Angry Birds Releases New Zzzopa Spinner Ball in Deal With PMI
The hit mobile gaming brand Angry Birds has expanded its toy lines with the new Zzzopa Spinner Ball from PMI Trading. The licensing deal between Angry Birds rights holder Rovio Entertainment and PMI Trading & Enterprise was brokered by IMG, a global licensing agency. Achieving massive success in the market, Rovio’s Angry Birds will be the first-ever license for PMI’s … [Read more...] about Angry Birds Releases New Zzzopa Spinner Ball in Deal With PMI
Epic Games and Microsoft Strike Blow Against Apple and Google
By Gary Symons TLL Editor in Chief The hit game Fortnite is returning to iOS and Android devices, thanks to an innovative licensing deal between Epic Games and Microsoft. The deal also strikes a blow against the closed environment of Apple's App Store and Alphabet's Google Play store, which currently hold a monopoly on app payments for those platforms. The deal will see … [Read more...] about Epic Games and Microsoft Strike Blow Against Apple and Google
Take Our Survey on Future of Licensing
By Gary Symons TLL Editor in Chief It's time again for The Licensing Letter's Annual Licensing Survey! Once again, we issue this survey during a period of unprecedented change and challenge for the licensing industry. From the waning impacts of the COVID-19 pandemic, to the rippling effects of the war in Ukraine, and the ongoing disruptions to the global logistics … [Read more...] about Take Our Survey on Future of Licensing
Special Report: How Unreal Engine 5 Will Turbocharge the Metaverse
The Licensing Letter Analyzes How New Open Source Software Will Propel the Metaverse Forward, and How That Will Impact Licensing Over the Next Five Years By Gary Symons TLL Editor in Chief A lot of people in licensing may not pay much attention to software development tools, but with the debut of Unreal Engine 5, they definitely should. For years now Unreal Engine from Epic … [Read more...] about Special Report: How Unreal Engine 5 Will Turbocharge the Metaverse