By Gary Symons TLL Editor in Chief Environmentalists are demanding corporations stop working with any NFTs that are linked to cryptocurrencies using Proof of Work systems. According to backers of the Change the Code, Not the Climate campaign, cryptocurrencies like Bitcoin that use Proof of Work systems for create their coins are creating a global warming crisis. They point … [Read more...] about Environmentalists Call on Licensing Industry to Adopt Sustainable NFT Programs
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Mattel Takes Over Toy Rights For Dreamworks’ Trolls Franchise
Mattel announced it has won the toy rights to Dreamworks' Trolls franchise, in the leadup to the 2023 sequel. The US toy giant says it has signed a multi-year global licensing agreement with Universal Brand Development for DreamWorks Animation’s Trolls. Prior to this year the licensing agreement was held by Hasbro. “DreamWorks Animation’s Trolls has captivated the hearts of … [Read more...] about Mattel Takes Over Toy Rights For Dreamworks’ Trolls Franchise
Sports Licensing: Fanatics Gets In The Ring With WWE
Sports collectible giant Fanatics has entered into a long-term, multi-channel licensing deal with WWE. The deal will provide the world's premier wrestling federation with a wide variety of opportunities across all of Fanatics' platforms. WWE entered into the deal to create more opportunities for its fans to express their passion for the WWE and its colorful cast of wrestling … [Read more...] about Sports Licensing: Fanatics Gets In The Ring With WWE
Popeye Stylin’ In Licensed Intimissimi Uomo Apparel Collection
By Allison Watkinson TLL Reporter Intimissimi Uomo has created a complete Spring/Summer 2022 collection inspired by King Features’ iconic characters Popeye the Sailor Man and Olive Oyl. The licensed collection features a range of apparel including underwear, cropped pajamas, t-shirts, matching socks and swimwear. The designs incorporate Popeye’s trademark nautical style with … [Read more...] about Popeye Stylin’ In Licensed Intimissimi Uomo Apparel Collection
Thyssen-Bornemisza Museum Signs With ARTiSTORY
By Allison Watkinson TLL Reporter Art licensing specialist ARTiSTORY has partnered with the Thyssen-Bornemisza National Museum in Madrid to build their global licensing program. “I’m very pleased to have signed our first Spanish Museum, giving us two European, two American and two Asian cultural sites within our portfolio," said Natasha Dyson, co-founder and licensing … [Read more...] about Thyssen-Bornemisza Museum Signs With ARTiSTORY
NFT Licensing: Jazwares Wins Master Toy Deal With World of Women
By Allison Watkinson TLL Reporter Jazwares has announced a multi-year, global master toy and collectible licensing agreement with World of Women for a diverse NFT collection. World of Women consists of over 10,000 one-of-one randomly-generated, female-oriented NFTs. Each piece of the NFT collection was hand-crafted by the artist Yam Karkai. The collection contains 27 … [Read more...] about NFT Licensing: Jazwares Wins Master Toy Deal With World of Women
Trademark Licensing: Motul and Sunrich Announce Agreement for Scale Model Cars
By Gary Symons TLL Editor in Chief The lifestyle and motoring brand Motul has announced a partnership with Sunrich Toys & Hobby for a range of Motul branded model cars. Sunrich is a specialist company that designs and manufactures the highest-quality scale model cars for the global hobby market. Thanks to a deal brokered by WildBrain CPLG, Motul's classic red and white … [Read more...] about Trademark Licensing: Motul and Sunrich Announce Agreement for Scale Model Cars
Content Licensing Deal Brings MeteoHeroes To North America
By Allison Watkinson TLL Reporter Family entertainment producer Kenn Viselman has announced an exclusive North American licensing partnership with Mondo TV Studios for its popular series MeteoHeroes. MeteoHeroes make their broadcast debut in North America on PBS, with an Earth Day Special that will be released on April 22 of this year. Combined with a companion series, Real … [Read more...] about Content Licensing Deal Brings MeteoHeroes To North America
Heinz Cookbook Means It’s Time to ‘Ketchup’ On Your Reading
By Allison Watkinson TLL Reporter Penguin Random House imprint Ebury and Kraft Heinz will be publishing the first-ever licensed Heinz cookbooks. The licensing partnership will launch with The Heinz Cookbook in May 2022, followed by four additional ingredient-led gift titles. These gift titles will include the first official Ketchup, HP Sauce, Beanz and Lea & Perrins … [Read more...] about Heinz Cookbook Means It’s Time to ‘Ketchup’ On Your Reading
Literary Licensing: Sesame Workshop Expands Into Book-Based Productions
By Allison Watkinson TLL Reporter Sesame Workshop will be expanding its animation slate with book-based licensed properties, starting with E.B. White’s classic novel Charlotte’s Web. The upcoming projects are part of a major and ongoing change for the company, which historically has created content primarily based on its own characters and IP. Partnering with WarnerMedia … [Read more...] about Literary Licensing: Sesame Workshop Expands Into Book-Based Productions