By Allison Watkinson TLL Reporter Character licensing specialist King Features Syndicate is partnering with slot game developer Lady Luck Games to create branded digital content featuring licensed comic characters. “We see enormous growth potential in the online gaming category and are excited to bring these iconic characters to life with the impressive development expertise … [Read more...] about Character Licensing: King Features Gambles On Lady Luck in Gaming Deal
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Art Licensing: The Point.1888 Signs New Deals For Jimbobart
By Allison Watkinson TLL Reporter Art brand Jimbobart has expanded substantially since it started its brand licensing partnership with The Point.1888, and further growth is expected in 2022 with new licensing deals. Established in 2009 by illustrator James Ward, the Jimbobart brand focuses on eccentric animal illustrations with human traits. Over the past two years Jimbobart … [Read more...] about Art Licensing: The Point.1888 Signs New Deals For Jimbobart
Licensing Forecast: War In Ukraine Puts Damper On 2022 Economic Outlook
By Gary Symons TLL Editor in Chief What a difference a couple of months can make. In January The Licensing Letter was forecasting rapid growth in the global economy, with a major recovery for many sectors in the licensing industry. TLL was pegging growth expectations at between 3.9 to 4.9% in 2022, as pandemic restrictions lifted around the world. TLL did list a number of … [Read more...] about Licensing Forecast: War In Ukraine Puts Damper On 2022 Economic Outlook
Concept One Signs Deal For New Balance Branded Bags And Luggage
The New York-based Concept One Accessories has inked an exclusive distribution agreement with New Balance for bags and luggage in the US. Concept One is an international distributor with offices in New York, Mexico and China along with a partnership in Canada and a London-based design studio. The distribution agreement with Grown Up Licenses of Hong Kong covers New Balance … [Read more...] about Concept One Signs Deal For New Balance Branded Bags And Luggage
TV Series Licensing: Brandgenuity to Rep Too Hot to Handle in US and Canada
The UK-based licensing agency Brands with Influence has tapped Brandgenuity to serve as the exclusive licensing agency in the US and Canada for the steamy, blockbuster reality dating show Too Hot to Handle. Brandgenuity assignment is to build a robust lifestyle licensing program for Netflix’s steamiest show which features more six packs than a frat house beer fridge. Now in … [Read more...] about TV Series Licensing: Brandgenuity to Rep Too Hot to Handle in US and Canada
Playmates and Wow! Stuff Get Into the Swim With Light Fund Sponsorship
By Allison Watkinson TLL Reporter Playmates Toys and Wow! Stuff have taken on the role of Master Sponsors for The Light Fund's English Channel Relay Fundraiser. The Master Sponsor position refers to the groups that have taken on the biggest sponsorships available for this year’s Light Fund challenge. “When we heard that the licensing industry was supplying two teams to do a … [Read more...] about Playmates and Wow! Stuff Get Into the Swim With Light Fund Sponsorship
Food Licensing: Evergreen Announces Launch of MoonPie Snack Puffs
The legendary MoonPie is going miniature in the form of Snack Puffs, thanks to a deal with Evergreen Licensing. MoonPies have been a snacking staple for an amazing 105 years, making them one of the most venerable snack foods in America. Now, collaborating with Chattanooga Bakery and their long-term Licensing Agency, Lisa Marks Associates, Inc. (LMA), Evergreen Licensing has … [Read more...] about Food Licensing: Evergreen Announces Launch of MoonPie Snack Puffs
Who’s News: Wildbrain Creates New Partnerships Team Under Mieke De Vaere
New team aligns capabilities to elevate the agency’s offering as a top strategic partner across its expanding portfolio Wildbrain is creating a new Partnerships Team under Meike De Vaere to maximize its clients opportunities for growth and improve efficiency. De Vaere has been promoted to the new position of VP, Partnerships and Business Development. The new team will … [Read more...] about Who’s News: Wildbrain Creates New Partnerships Team Under Mieke De Vaere
McDonald’s Honored With Licensing Sustainability Award
McDonald's Restaurants received a standing ovation Thursday as the company was named winner of the Licensing Sustainability Award. The award was unveiled at the SPLiCE New Year Solutions conference in Los Angeles. The award itself is granted four times a year as a joint project by the Society of Product Licensors Committed to Excellence, which represents the world's largest … [Read more...] about McDonald’s Honored With Licensing Sustainability Award
Just Play Named as Master Toy Partner for Sesame Street
Sesame Workshop has named Just Play as its multi-territory master toy licensee for North America, Latin America, Europe, and MENA. Under the multi-year partnership, Just Play will manufacture and market an expansive array of products featuring Sesame Street characters including Elmo, Cookie Monster and Abby Cadabby. The company will also support Sesame Workshop’s mission to … [Read more...] about Just Play Named as Master Toy Partner for Sesame Street