Warner Bros. Consumer Products has signed a massive, wide-ranging licensing agreement with Bravado, an entertainment branding and merchandise company that is a subsidiary of Universal Music Group. The two firms announced a collaborative licensing agreement that will see Bravado working with film titles from WB's 2021 and 2022 line-up, as well as more than 100 legacy movie … [Read more...] about Bravado Lands Sprawling Merch Deal With Warner Bros.
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Fanatics Dives Into NFTs With Majority Stake in Candy Digital
North America's largest fan merchandise company, Fanatics, has launched a new NFT (non-fungible token) service known as Candy Digital to leverage its wide range of sports collectibles and major league licenses. Fanatics describes Candy Candy Digital (www.candy.com) as a "next generation digital collectible company" that is entering the NFT space with three of the world's most … [Read more...] about Fanatics Dives Into NFTs With Majority Stake in Candy Digital
Lola’s and Ghost Kitchen Bringing Venezuelan Foods to U.S.
A popular purveyor of Venezuelan delicacies is bringing that country's tasty treats to America through a licensing partnership with Ghost Kitchen Brands, a company offering what it calls “virtual food courts” inside Walmart stores and other locations. Lola’s Latin Food is a true family enterprise that was founded in Toronto in 2017 by Venezuelan immigrants Mateo and Gabriela … [Read more...] about Lola’s and Ghost Kitchen Bringing Venezuelan Foods to U.S.
Never Wrong Toys Appointed Master Toy Partner For Rainbow Rangers
Never Wrong Toys, a subsidiary of China’s leading toy manufacturer Markan Industrial Group Ltd., is developing a broad range of new preschool products for the popular Cartoon Channel hit Rainbow Rangers, in a deal with Genius Brands. Rainbow Rangers is a rescue-based series that follows the adventures of seven girls who are Earth’s first responders—protecting people, animals, … [Read more...] about Never Wrong Toys Appointed Master Toy Partner For Rainbow Rangers
Influencer Hyram Yarbro Goes Green With Skincare Line
In a deal brokered by Semaphore Licensing, social media influencer Hyram Yarbro has partnered with the green skincare company The INKEY List to produce a new product line, Selfless by Hyram. Yarbro has more than 12 million fans on YouTube and TikTok, and says he jumped at the chance to work on a project that provides a high value product for his followers, while at the same … [Read more...] about Influencer Hyram Yarbro Goes Green With Skincare Line
Stamp Collection A Global First For Minecraft
Microsoft’s Australian and New Zealand licensing agency for Minecraft, Merchantwise Licensing, has secured another world first for the brand with Australia Post set to produce a brand-new Minecraft themed licensed stamp pack. Designed by Australian creative agency, Three Scoops, the Minecraft licensed stamp pack, which is launching June 1, includes 12 stamps featuring many of … [Read more...] about Stamp Collection A Global First For Minecraft
Seuss Launches Graduation-Themed Licensing Program
Dr. Seuss Enterprises is celebrating graduation season with an expansive line up of Oh, The Places You’ll Go! footwear, apparel, plush, giftware, publishing, décor and more from a wide range of partners including Skechers, Build-A-Bear, MantraBand, Random House Children’s Books, and Oriental Trading Company, among others. As part of the festivities, Dr. Seuss Enterprises will … [Read more...] about Seuss Launches Graduation-Themed Licensing Program
Aardman Announces Hilarious New License Deals
The hilarious Animation studio Aardman has announced several new licensing deals for two of its most famous brands, Wallace & Gromit, and the spinoff Shaun the Sheep. The Wallace & Gromit series of short stop-action animation practically reinvented the genre, and brought the mild-mannered gadget freak Wallace and his much smarter dog Gromit to international fame. Shaun … [Read more...] about Aardman Announces Hilarious New License Deals
NFL Develops Costume Line With Jerry Leigh
The National Football League and the NFL Players' Association want fans to really get into this football season, and how better than to actually get into costume as your favorite player? That idea is the concept behind the partnership with Jerry Leigh of California Inc., a design and branding firm that is designing a range of NFL-inspired costumes for adults, kids and even … [Read more...] about NFL Develops Costume Line With Jerry Leigh
Budweiser Says It’s About Time For Some Beer-Flavored Popcorn!
THE UK’S BEST-TASTING POPCORN BRAND TEAMS UP WITH THE KING OF BEERS The UK's Princes of Popcorn have teamed up with the King of Beers to come out with a Budweiser flavored popcorn, in a deal brokered by IMG. The new product comes from Joe & Seph's, a family business that has grown over the past decade to become one of the UK's leading purveyors of snacks, but … [Read more...] about Budweiser Says It’s About Time For Some Beer-Flavored Popcorn!