The company founded by NBA star LeBron James and his best buddy Maverick 'Mav' Carter is now partnering with The Jackie Robinson Foundation (JRF) "with an impactful product drop this month in honor of Jackie Robinson Day," which took place April 15. The SpringHill Company and specifically its subsidiary UNINTERRUPTED were founded by James and Carter in June 2020, supported by … [Read more...] about Uninterrupted Partners With Jackie Robinson Foundation For Product Drop
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MGA Entertainment Developing Mobile Games With Riva Technology
The international toy maker MGA Entertainment, best known for its Bratz and LOL Surprise line of fashion dolls, has announced another key move as the company increasingly moves into the digital realm. MGA says it has signed a series of brand licensing deals with game developer Riva Technology and Entertainment to develop a number of new mobile games, based on LOL Surprise and … [Read more...] about MGA Entertainment Developing Mobile Games With Riva Technology
Genius Brands Licenses Likeness For Marvel’s Most Frequently Appearing Character
Here's a pop quiz for you: Which character has appeared in more Marvel superhero movies than anyone else? Is it Ironman, played by Robert Downey Jr.? Or perhaps Nick Fury, the head of Shield, played by Samuel L. Jackson? It's neither. In truth, those characters place a distant second, each having played roles in 10 out of the 23 Marvel movies to date. The man who appeared in … [Read more...] about Genius Brands Licenses Likeness For Marvel’s Most Frequently Appearing Character
Marvel and Yoobi Partner on Heroic Back-To-School Line
The school, home and office supplies company Yoobi announced this week a major collaboration with Marvel, consisting of a 'super-powered' collection of back-to-school products. Yoobi says the line will combine Marvel’s iconic characters from comic books and film with Yoobi’s bold designs in a limited-edition collection. Yoobi describes itself as a "give-back brand" that … [Read more...] about Marvel and Yoobi Partner on Heroic Back-To-School Line
Cool Partnership For Swizzels Ice Lollies
The British sweet manufacturer Swizzels has continued its partnership with licensing specialists Brand of Brothers to extend the Swizzels ice lolly range, launching new Drumstick Squashies Bubblegum and Parma Violets flavors. Launching just in time for summer, fans of the hugely popular Drumstick Squashies Bubblegum sweets and the iconic Parma Violets can now enjoy their … [Read more...] about Cool Partnership For Swizzels Ice Lollies
Wildbrain CPLG Powers Up For Brawl Stars Partnership
New deal for hit mobile gaming brand extends agency’s partnership with rights holder LINE FRIENDS. WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a multi-territory representation deal for the popular online mobile game Brawl Stars with the brand’s global rights holder LINE FRIENDS. The deal marks an extension of … [Read more...] about Wildbrain CPLG Powers Up For Brawl Stars Partnership
Hasbro Bringing Roblox Into The Real World With New Toys and Games
Partnership will bring official NERF Roblox Blasters and MONOPOLY: Roblox 2022 Edition Board game to fans worldwide. The global play and entertainment company Hasbro, Inc. has launched a partnership with Roblox Corporation to introduce a range of Roblox-inspired NERF blasters representing some of the most popular experiences on the Roblox platform. In addition, Hasbro has … [Read more...] about Hasbro Bringing Roblox Into The Real World With New Toys and Games
Keen Shoes and Jerry Garcia Take On Climate Change, In Style
Shoemaker KEEN and the Jerry Garcia Family have expanded the company's branded collection of sandals and sneakers, featuring Jerry Garcia's artwork, in a campaign to save the Tongass temperate rainforest. The Tongass is considered the largest remaining temperate rain forest in the world, and KEEN is now auctioning off the #420 individually numbered collector’s limited-edition … [Read more...] about Keen Shoes and Jerry Garcia Take On Climate Change, In Style
Ready, Aim, ‘Fire’, As Blue Sky Launches US Army Firepits
Blue Sky Outdoor Living has announced it is adding a line of officially licensed U.S. Army fire pits to its stable of outdoor products, in a deal brokered by Beanstalk. "As we continue to grow our outdoor living brand and product offering, the addition of the U.S. Army licensed products to the Blue Skyline will not only allow consumers to enjoy their time spent around the fire … [Read more...] about Ready, Aim, ‘Fire’, As Blue Sky Launches US Army Firepits
UK’s National Gallery Company In New Collab With Kangaru Toys
The prestigious National Gallery in London, England, has signed an agreement bringing Kangaru Toys into its expansive licensing program. Kangaru, which has a strong background in STEM, stationery, arts and crafts, and novelty toys, is being tasked with developing new painting, drawing and activity sets for the National Gallery. The company says the new product lines will … [Read more...] about UK’s National Gallery Company In New Collab With Kangaru Toys