The Licensing Letter

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Erve and Psyonix Launch Rocket League Apparel Line

Erve Europe has partnered with video game developer Psyonix to create an extensive, all-new collection of Rocket League apparel, in a deal brokered by IMG. Rocket League is a high octane video game that combines arcade style soccer with vehicular mayhem that has been named a winner or nominee of more than 150 “Game of the Year” awards. Available on Nintendo Switch™, … [Read more...] about Erve and Psyonix Launch Rocket League Apparel Line

Special Report: How Celebrities Are Driving the Booze Business

By Gary Symons TLL Editor in Chief Acquisitions in the liquor business aren’t generally noticed by the general public, but the buyout of Davos Brands by industry giant Diageo rated a feature story in People Magazine, and pretty much every other entertainment magazine in the world. The reason is that Davos is partly owned by Deadpool star Ryan Reynolds, who purchased a major … [Read more...] about Special Report: How Celebrities Are Driving the Booze Business

Former Mattel Exec Helena Perheentupa Joins Rapidly Expanding ZAG Team

The ZAG Company continues the expansion of its senior executive team with the appointment this week of licensing veteran Helena Perheentupa to the newly created role of vice president of licensing for Central, Eastern, Northern Europe and Russia. Perheentupa formerly worked with Mattel's operation in Germany as head of licensing, overseeing brands such as Hot Wheels, Barbie, … [Read more...] about Former Mattel Exec Helena Perheentupa Joins Rapidly Expanding ZAG Team

Creative Licensing Announces New Game Deals

Creative Licensing isn't just playing around, but they're making it a lot more fun for those who are. Creative Licensing has been busy expanding their roster of digital games, introducing some familiar action heroes from the '80s and '90s to a new generation of gamers and fans through downloadable content (DLC) licenses. The LA-based firm has inked new gaming deals with major … [Read more...] about Creative Licensing Announces New Game Deals

Moonbug Hires Redibra to Bring Products To Brazil

Children's programmer Moonbug has appointed Redibra as its licensing agent in Brazil, as the company works on development of new consumer products for its popular shows, like Blippi or CoComelon. “At Moonbug, we’re committed to developing premium, enriching content that parents and children can enjoy together, and a key part of this mission is ensuring our IP is accessible … [Read more...] about Moonbug Hires Redibra to Bring Products To Brazil

Key Former Disney Exec Nancy Kanter Joins Rival Netflix

The streaming wars are heating up, as Netflix snapped up former Disney Executive Vice President Nancy Kantor just one day after she left her position with Disney Channels Worldwide. Kantor played a critical role at Disney, having launched and operated Disney Junior, a channel for preschool children, and acting as the EVP of Content and Creative Strategy for Disney Channels … [Read more...] about Key Former Disney Exec Nancy Kanter Joins Rival Netflix

EMPIK Launches Frida Kahlo Collection with Art Ask Agency

The iconic Mexican painter Frida Kahlo's works will be featured in a new collection of licensed products in collaboration with the Polish cultural retailer EMPIK, in a deal reached with Barcelona-based Art Ask Agency. Art Ask says the Frida Kahlo licensing program continues to grow substantially, "despite these challenging times, and is pleased to announce its latest Frida … [Read more...] about EMPIK Launches Frida Kahlo Collection with Art Ask Agency

Teddy Fresh Launches Cute Collab With Care Bears

LA-based luxury streetwear brand Teddy Fresh has announced the online release of their Teddy Fresh x Care Bears collection on January 21, elevating the Teddy Fresh brand with a collection that showcases its most creatively aspirational work to date. Drawing inspiration from the original 1980’s Care Bears animated series, the collection aims to evoke the nostalgia, creativity … [Read more...] about Teddy Fresh Launches Cute Collab With Care Bears

Barbie Named Top Global Toy Brand For 2020

Mattel, Inc. enjoyed a wildly successful year in 2020, producing many of the top selling toy brands globally, and riding a large increase in toy spending during the pandemic to one of their best revenue years of all time. As well, the definitive retail industry research company The NPD Group has now named Mattel's Barbie brand as the 2020 top global toy property of the year, … [Read more...] about Barbie Named Top Global Toy Brand For 2020