Note: This feature is a continuation of TLL's lead story on royalty ranges, which first examines average royalty rates broken out by property type rate. Compared to TLL's breakdown of royalty rates and ranges by property type, the major product categories (in terms of retail sales) have overall lower royalty ranges. The categories with the most royalties, in other words, are … [Read more...] about Snapshot: Product-based Royalty Ranges
Product Categories
Fashion, Entertainment & Corporate Brands Lead Globe
Global retail sales of licensed merchandise reached $171 billion in 2017, according to TLL’s Annual Licensing Business Survey. Territories outside the U.S./Canada saw greater growth as a whole; international licensed retail sales grew 2.5% to reach $62 billion in 2017. With the U.S./Canada generating $109 million in licensed sales, that means that internationally-based sales … [Read more...] about Fashion, Entertainment & Corporate Brands Lead Globe
Home-related Goods Boost Licensed Growth in 2017
Licensed retail sales grew just 2.3% in 2017 to reach $109 billion in the U.S./Canada—the slowest rate of growth observed since 2014, according to TLL's Annual Licensing Business Survey. Licensed sales only marginally outperformed GPD; the U.S. economy expanded by 2.2% and the Canadian by 3% in 2017. This last year marks the seventh year of positive growth for the region—the … [Read more...] about Home-related Goods Boost Licensed Growth in 2017
Worldwide Retail Sales of Licensed Merchandise, by Product Category
Product category performance in 2017 was influenced by two key factors: property type and retail channel. Products were likely to do best if they were: (1) based on entertainment, fashion, or sports properties; and (2) sold online or via value, dollar/discount, and/or grocery channels. Conversely, products were most likely to struggle if they were: (1) based on art … [Read more...] about Worldwide Retail Sales of Licensed Merchandise, by Product Category
As Generations Shift, Preschool Market Follows
Broadly speaking, the demographics of the world are changing—on a global level, parents are having fewer children while their financial prospects are improving. For some countries, that translates into increased spending on largely non-essential items, like licensed toys and premium-priced bottles. For other territories, that means decreased spending on essentials like diapers … [Read more...] about As Generations Shift, Preschool Market Follows
NFL Makes a Play for Times Square
Karina Masolova, karina@plainlanguagemedia.com The NFL Experience is now open in Times Square, New York City. The permanent exhibit joins a host of new branded offerings that are helping make Times Square relevant again—including National Geographic Encounter: Ocean Odyssey and SpongeBob SquarePants: The Musical. The $30 million venture is one of the first of its kind, powered … [Read more...] about NFL Makes a Play for Times Square
NFLPA’s Top Players
By Karina Masolova, karina@plainlanguagemedia.com Overall, sports is the second-strongest property type we track. Retail sales grew 4.3% in 2016 to reach $15.4 billion, according to TLL’s Annual Licensing Business Survey. Collegiate-based brands also enjoyed strong sales in 2016 at 2.5% growth, reaching $3.5 billion in sales. NFL sales, in particular, were up 3.7% in 2016, as … [Read more...] about NFLPA’s Top Players
Economics of Licensing
As long as we're keeping track of the licensing industry, we also have to recognize it's size—and it turns out that it's a small world after all. In 2016, licensed retail sales in the U.S./Canada made up just 0.005% of all retail sales. But while the fraction is small, the growth rate of licensed sales has consistently outperformed general growth. On the right, we … [Read more...] about Economics of Licensing
Mainland China Up 7% to Reach $6.7 in Licensed Sales
By Karina Masolova, karina@plainlanguagemedia.com For those of you heading to China Licensing Expo in Shanghai—or who are just thinking of doing business in the fifth-ranking market for licensed goods worldwide, we've put together a quick cheat sheet breaking down the numbers behind mainland China. China is remarkable in terms of its relatively rapid slowdown. In 2013, … [Read more...] about Mainland China Up 7% to Reach $6.7 in Licensed Sales
Top 20 Preschool Properties in the $12.8 Billion Industry
The preschool market is one of the most stable we track, compared to other property types and product categories. In 2016, licensed retail sales of preschool brand-based, preschool-oriented merchandise grew 6.7% to reach almost $12.8 billion. Although all-ages brands like sports-based properties and Star Wars have made inroads into licensed preschool merchandise, … [Read more...] about Top 20 Preschool Properties in the $12.8 Billion Industry