By Gary Symons TLL Editor in Chief Luxury car company Acura says it will release the 2023 Integra by building a showroom in the metaverse and releasing an NFT. Acura's new metaverse showroom will open in the metaverse world Decentraland on March 22, and allow people to view an immersive experience commemorating the Integra and Acura legacy. Acura will run its Integra campaign … [Read more...] about NFT Licensing: Acura Builds Virtual Showroom in the Decentraland Metaverse
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Warner and Cartamundi Release DC Hybrid Trading Cards With NFTs
By Allison Watkinson TLL Reporter Cartamundi Group and Warner Bros. Consumer Products have launched a new line of licensed DC Hybrid Trading Cards by Hro. The new program combines physical cards with collectible NFTs. Founded in 1970, Cartamundi Group is a prolific manufacturer, producer, and distributor of board games, collectible card games, playing cards, and … [Read more...] about Warner and Cartamundi Release DC Hybrid Trading Cards With NFTs
Licensing Law: IP Theft and Fraud Rampant In NFT Markets
A TLL Special Report: For Members Only By Gary Symons TLL Editor in Chief The value and popularity of NFTs has soared over the past year, but a wave of fraud and IP thefts threaten to derail the marketplace. That's a major problem for licensing companies, which have seized on non-fungible tokens as a way to create value for digital collectibles. The NBA's Top Shots program, … [Read more...] about Licensing Law: IP Theft and Fraud Rampant In NFT Markets
Licensing Technologies: South Korea Investing Heavily in the Metaverse
By Gary Symons TLL Editor in Chief The government of South Korea has announced it will invest heavily in a plan to deploy a national metaverse platform, and become the fifth largest metaverse market. The country's Ministry of Science and ICT has just pledged $186.7 million (223.7 billion Korean Won) to support new immersive technologies for corporate growth in the digital … [Read more...] about Licensing Technologies: South Korea Investing Heavily in the Metaverse
Toy Licensing: Barbie Celebrates Women’s Day With Global Campaign
Play and entertainment giant Mattel announced its Barbie franchise has launched a massive, global campaign to mark International Women's Day. The company says it has created a multi-faceted campaign that is aimed a providing more positive role models for young girls, and to support female entrepreneurs. As part of that campaign, Mattel has announced new partnerships with … [Read more...] about Toy Licensing: Barbie Celebrates Women’s Day With Global Campaign
Brevettar Unveils Sports Licensing Agreement with FOCO
The sports licensing agency Brevettar has signed a multi-year agreement with FOCO, a leading manufacturer of licensed sports and entertainment merchandise with a product line that includes apparel, accessories, toys, collectibles, novelty items, and more. Through the new deal, FOCO will offer fans collector’s edition bobbleheads of golf legend Tiger Woods, and NHL star Wayne … [Read more...] about Brevettar Unveils Sports Licensing Agreement with FOCO
National Toy Hall of Fame Names 12 Toy Finalists, Including ‘Sand’
By Gary Symons TLL Editor in Chief The Strong National Museum of Play announced Thursday the 12 finalists for induction into the National Toy Hall of Fame. Weirdly, the list of top toys includes sand. Like the kind you find at the beach. The full list of finalists include American Girl dolls, the game Battleship, the game of billiards, Cabbage Patch Kids, the Fisher-Price Corn … [Read more...] about National Toy Hall of Fame Names 12 Toy Finalists, Including ‘Sand’
Mattel Adds Diversity To Masters Of The Universe
Mattel is making it clear that Black Toys Matter, adding black character Sun-Man to its Masters of the Universe toy and entertainment brand. The new character Sun-Man is part of the Rulers of the Sun collection, and will be the first Black superhero in the fictional world of Eternia, as a powerful ally to title character He-Man. The announcement took place Saturday morning at … [Read more...] about Mattel Adds Diversity To Masters Of The Universe
Kristen Gray Promoted to Lead Konami Cross Media
Konami Digital Entertainment has appointed Kristen Gray to run its New York-based Konami Cross Media division. Gray, who previously worked for Konami as General Manager and Senior VP of Operations, will succeed Yuta Kose, who has been named President of Los Angeles-based Konami Digital Entertainment, Inc. Konami says Gray has a proven track record of success working with its … [Read more...] about Kristen Gray Promoted to Lead Konami Cross Media
Gabrielle Sims to Head Hasbro’s Softlines Division in UK
Veteran licensing executive Gabrielle Sims will head the softlines business for Hasbro's consumer products division in the UK, the company says. “We have big growth plans for our UK business and are thrilled to be adding such strong talent to our team," said Sally Carnota, the category licensing director at Hasbro UK and Ireland. " Gabrielle’s exceptional creativity and … [Read more...] about Gabrielle Sims to Head Hasbro’s Softlines Division in UK