By Gary Symons TLL Editor in Chief Musicians and workers throughout the music industry reacted this week to news licensing legend and pioneer Dell Furano passed away at age 71. Furano was the CEO of Epic Rights, and an inductee into Licensing International's Licensing Hall of Fame. He died Sept. 4 after a lengthy battle with cancer, leaving friends throughout the industry … [Read more...] about Rock Stars, Music Industry Mourn the Passing of Dell Furano
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Study Says Purell Was The Pandemic’s Top Brand
According to an upcoming study by MBLM, America's fastest growing brand in the second year of the pandemic was Purell, the leading producer of hand sanitizer. MBLM is a marketing company that specializes in building what the company calls Brand Intimacy between brands and consumers. The company has conducted a study this year, the Brand Intimacy COVID Study that examines how … [Read more...] about Study Says Purell Was The Pandemic’s Top Brand
Magic: The Gathering Crossovers With Fortnite and Street Fighter
Saying "Magic is the core of our business," Hasbro's Wizards of the Coast division has announced major crossover deals between its Magic: The Gathering Products with video games Fortnite and Street Fighter. WotC says those activations will happen in 2022, around the same time it plans to release the upcoming Magic: The Gathering animated series on Netflix. Magic: The … [Read more...] about Magic: The Gathering Crossovers With Fortnite and Street Fighter
Travel + Leisure Hits The Road With New Licensing Deals
The leading travel brand Travel + Leisure is building out its portfolio with two key licensing deals. The growing suite of consumer products and services developed by Travel + Leisure will soon include at-home luxury inspired by the world’s best destinations and resorts, the company says. Travel + Leisure Group has signed a licensing agreement with Sobel Westex to produce an … [Read more...] about Travel + Leisure Hits The Road With New Licensing Deals
Michael Kors To Appoint New CEO Joshua Schulman
The global fashion brand Michael Kors is getting a new CEO, as veteran executive Joshua Schulman has been tapped to lead the company beginning in September 2022. Parent company Capri Holdings Ltd. says Schulman will succeed John Idol as the CEO of Capri, while Idol will take on the role of executive chairman. Initially, that means Schulman will be in charge of all operations … [Read more...] about Michael Kors To Appoint New CEO Joshua Schulman
Topps Loses MLB License To Fanatics
By Gary Symons TLL Editor in Chief In a major upset, Major League Baseball has dropped Topps from its trading card roster, and has given the lucrative licensing agreement to sports merchandise giant Fanatics. The change will take place over time, due to the nature of the contracts. The Topps contract for player images expires in 2022, which the players’ union controls, while … [Read more...] about Topps Loses MLB License To Fanatics
An Explosion of Licensing Deals for Crunchyroll
Anime is more popular than ever around the globe, and the fortunes of Anime streamer Crunchyroll have also soared in terms of new licensing deals. Crunchyroll is a global anime brand with more than 5 million subscribers and over 120 million registered users, and just last week became even more influential as it was acquired by Sony Pictures Entertainment from AT&T. The … [Read more...] about An Explosion of Licensing Deals for Crunchyroll
Sweet Deal Between Mars Wrigley and Brand Central
Brand Central has landed a major account, signing a partnership with confectionery giant Mars Wrigley, maker of many of America's favorite candies and snacks. Mars Wrigley is known for their leading portfolio of iconic brands such as M&M’S, SNICKERS, SKITTLES, STARBURST, TWIX, DOVE, EXTRA, and Hubba Bubba, among others. Now, the company has selected global brand licensing … [Read more...] about Sweet Deal Between Mars Wrigley and Brand Central
Moonbug Signs Global Music Deal With Universal
Children's programming studio Moonbug Entertainment has signed an exclusive global music deal with Universal Music Group. While its main focus is on children's shows, music is a major part of Moonbug's offerings in programs like CoComelon and Blippy. Under the terms of the agreement, UMG will provide worldwide distribution, publishing and licensing for the Moonbug Music label … [Read more...] about Moonbug Signs Global Music Deal With Universal
Ashley Maidy Appointed Head of CP At Riot Games
By Gary Symons TLL Editor in Chief Riot Games says it has appointed Ashley Maidy as its new Head of Global Consumer Products. Riot is the gaming developer and publisher known for global hit PC games such as League of Legends and VALORANT, both of which have become major vehicles for licensing deals and consumer products. With CP becoming such a big part of the company's … [Read more...] about Ashley Maidy Appointed Head of CP At Riot Games