Crayola and OceanX Announce Partnership to Educate and Inspire the Next Generation of Ocean Explorers Crayola, the premier children’s creativity brand, and OceanX, a leading global non-profit ocean exploration organization, are partnering to bring the wonders of the ocean to the next generation through imagination and creativity in the first collaboration of its type for both … [Read more...] about OceanX Takes Over Crayola Experience
Property Types
Cuteness Overload: Elmo Gets a Puppy!
Elmo by himself: Super cute. Elmo with a puppy: Massive cuteness overload. In a move that makes you think, 'why didn't this happen before?', Sesame Workshop is coming out with an animated special called Furry Friends Forever: Elmo Gets a Puppy. The special will also, of course, generate a new licensing program, beginning with the simultaneous launch of new Sesame Street books … [Read more...] about Cuteness Overload: Elmo Gets a Puppy!
SpongeBob Says “I’m Ready!” For Fanattik Partnership
The world's most popular sponge is heading for Europe this summer, as pop culture company Fanattik signed a licensing deal for Nickelodeon's SpongeBob SquarePants franchise. The deal, signed with ViacomCBS Consumer Products, will allow Fanattik to create SpongeBob-themed home decor, gifts, collectibles, and barware. The collection is expected to hit the European market … [Read more...] about SpongeBob Says “I’m Ready!” For Fanattik Partnership
Mattel Wins Licensing Agreement For PAW Patrol
Global toyco Mattel has won the PAW Patrol sweepstakes, signing a global licensing agreement for the franchise with ViacomCBS Consumer Products. The license allows Mattel to develop a range of toys and other items based on the upcoming theatrical release PAW Patrol: The Movie. What's particularly interesting about this deal is that PAW Patrol is a Spin Master product, and Spin … [Read more...] about Mattel Wins Licensing Agreement For PAW Patrol
ZAG Partners On Miraculous-Branded Kids’ Watches
The Animation Studio Signs Global Deal With Swatch Subsidiary Flik Flak ZAG has been on a global licensing tear with its global hit Miraculous, and now the popular toon will grace kids' watches around the world in a deal with Swatch subsidiary Flik Flak. ZAG says it has signed an exclusive global license (excluding China, Hong Kong, Macao and Taiwan) with Flik Flak for a … [Read more...] about ZAG Partners On Miraculous-Branded Kids’ Watches
Hipgnosis Is Rocking Revenue With Music Catalog Acquisitions
Leader in the Evolution of Music Licensing Says Revenue and Dividends Are Up, After $1 Billion Acquisition of Music Catalogs In the music world, 2020 will be remembered as the year when the value of popular music catalogs soared into the stratosphere, but 2021 will be the year that strategy was shown to pay off, as Hipgnosis unveiled impressive profits and revenue … [Read more...] about Hipgnosis Is Rocking Revenue With Music Catalog Acquisitions
Kathy Ireland Declares War on Germs With AERAS Partnership
If cleanliness really is next to godliness, then surely Kathy Ireland just got a guaranteed spot in heaven. The fashion icon and business owner says she's partnering with tech firm AERAS on a new product allowing consumers to sanitize everything from door handles, to shopping carts, to gas pumps. The partnership has been struck between AERAS and kathy ireland Worldwide … [Read more...] about Kathy Ireland Declares War on Germs With AERAS Partnership
Fashion Brands Investigated in France Over Forced Labor in China
By Gary Symons TLL Editor in Chief Global fashion brands are caught in a geopolitical dilemma, as four companies are under investigation on suspicion of profiting from goods produced using forced labor by imprisoned Uyghurs in the Xinjiang region of China. On the other side of that dilemma is China's reaction, as the central government has punished several Western fashion … [Read more...] about Fashion Brands Investigated in France Over Forced Labor in China
NCAA Will Allow Athletes To Earn Money On Name, Image and Likeness
For the first time, the NCAA will allow athletes to earn money from their involvement in collegiate sports. The NCAA has reversed its stance on athlete compensation, opening the door to athletes—and licensing companies—making money from their name, image, and likeness. The changes took place on July 1 this year. The decision, which breaks with a long-held tradition, came just … [Read more...] about NCAA Will Allow Athletes To Earn Money On Name, Image and Likeness
Sony Creative Products Repping Sesame Street in Japan
Sesame Workshop has named Sony Creative Products as its sole licensing agent in Japan for its popular Sesame Street brand. Sesame Street is the pioneering children’s television program that has been teaching kids their ABCs for over 50 years. The show began in 1969 when the program’s creators had the innovative idea of using the emerging technology of television to educate … [Read more...] about Sony Creative Products Repping Sesame Street in Japan