Dolly Parton announced this week the release of her first-ever signature fragrance in partnership with Scent Beauty, the world's first multi-brand e-commerce platform for bespoke fragrances. The fragrance was developed through partnerships facilitated by Dolly’s licensing representative IMG. Called Scent From Above, the new perfume "is butterflies, hearts and hope," says … [Read more...] about Dolly Parton Releases New Perfume With Scent Beauty
Celebrity
Authentic Brands Group Files For $10 Billion IPO
Authentic Brands Group has filed for an Initial Public Offering (IPO) that values the global licensing giant at $10 billion. ABG owns several fashion and sports brands around the world, and has now filed papers stating its intention to sell $100 million worth of stock at a valuation of roughly $10 billion. However, the number of shares to be offered is likely just a benchmark, … [Read more...] about Authentic Brands Group Files For $10 Billion IPO
Kathy Ireland Declares War on Germs With AERAS Partnership
If cleanliness really is next to godliness, then surely Kathy Ireland just got a guaranteed spot in heaven. The fashion icon and business owner says she's partnering with tech firm AERAS on a new product allowing consumers to sanitize everything from door handles, to shopping carts, to gas pumps. The partnership has been struck between AERAS and kathy ireland Worldwide … [Read more...] about Kathy Ireland Declares War on Germs With AERAS Partnership
NFL Star Russell Wilson Quarterbacking Spin Master Toy Launch
Superstar quarterback Russell Wilson of the Seattle Seahawks is teaming up with Spin Master to launch its new Aerobie Sonic Fin Football. Engineered for superior performance, the Sonic Fin Football lets kids throw like a pro, faster and farther than ever before! Spin Master says kids and adults alike will be able to "go long ... really long ... because the innovative design … [Read more...] about NFL Star Russell Wilson Quarterbacking Spin Master Toy Launch
Influencer Hyram Yarbro Goes Green With Skincare Line
In a deal brokered by Semaphore Licensing, social media influencer Hyram Yarbro has partnered with the green skincare company The INKEY List to produce a new product line, Selfless by Hyram. Yarbro has more than 12 million fans on YouTube and TikTok, and says he jumped at the chance to work on a project that provides a high value product for his followers, while at the same … [Read more...] about Influencer Hyram Yarbro Goes Green With Skincare Line
NFL Develops Costume Line With Jerry Leigh
The National Football League and the NFL Players' Association want fans to really get into this football season, and how better than to actually get into costume as your favorite player? That idea is the concept behind the partnership with Jerry Leigh of California Inc., a design and branding firm that is designing a range of NFL-inspired costumes for adults, kids and even … [Read more...] about NFL Develops Costume Line With Jerry Leigh
FanGirl Inks Opal Lee Deal Ahead of Juneteenth Events
The non-profit Unity Unlimited, Inc. and the 94-year-old social impact leader Opal Lee have selected FanGirl Consulting and Brand Management to develop brand strategies for the following areas: Consumer Products licensing, Brand Partnerships, and Sponsorship activations. Juneteenth, also known as Emancipation Day and celebrated on June 19th, is the oldest nationally celebrated … [Read more...] about FanGirl Inks Opal Lee Deal Ahead of Juneteenth Events
EA Tees Off On New Partnership With PGA
Electronic Arts Inc., the leading producer of sports-based video games, has entered into a sweeping partnership with the PGA of America, allowing it to portray all four of the major championships in professional golf. As well, EA's new EA Sports PGA Tour will include members of the Team of 20 PGA Club Professionals, and will feature in-game golf tutorials inspired by real-life … [Read more...] about EA Tees Off On New Partnership With PGA
Hit Show Friends Is Back … As A LEGO Set
The hit show Friends is back, as HBO Max announced May 13 that the long awaited one-episode special Friends: The Reunion, is will air on May 27—and LEGO fans can commemorate the occasion with a LEGO set that depicts the two adjoining apartments where most of the series was filmed. LEGO Group has just revealed details of its new LEGO F.R.I.E.N.D.S Apartments Set, using a beefy … [Read more...] about Hit Show Friends Is Back … As A LEGO Set
Update: Jerry Garcia’s Rainforest Benefit Sandals Sell Out in Hours
“Somebody has to do something, and it’s incredibly pathetic that it has to be us.” –Jerry Garcia, Rainforest Benefit Concert Press Conference, September 1988 A collection of limited edition sandals offered by shoemaker KEEN Inc. and the estate of the late musician Jerry Garcia sold out just hours after being offered on Earth Day. KEEN says the limited-edition, individually … [Read more...] about Update: Jerry Garcia’s Rainforest Benefit Sandals Sell Out in Hours