By Stacy DeBroff Influencer marketing campaigns exploded for brands and companies during COVID, with their powerful ability to reinforce customer loyalty, give inspiration for increased product usage, attract new demographics of customers, and drive e-commerce sales. In many cases, consumers flocked to the content and took action as a result of strategic Influencer campaigns, … [Read more...] about Opinion: 5 Tips To Avoid Influencer Marketing Disasters
Entertainment/Character
Pokémon Celebrates 25 Years With Music Deal, Licensing Campaign
Katy Perry Headlines 'P25 Music', a Year of Surprise Music Events and Superstar Collaborations The Pokémon Company International officially launched its 25th anniversary celebration on Jan. 13, marking a quarter century of fun and games with a massive music collaboration, including a partnership with pop star Katy Perry. The Japanese video game and entertainment franchise … [Read more...] about Pokémon Celebrates 25 Years With Music Deal, Licensing Campaign
Marvel Launches Year Long Product Campaign for 2021
The wildly successful Disney superhero franchise Marvel is giving its fans plenty of reasons to celebrate the New Year, announcing a full year of new Marvel Studios inspired product reveals spanning toys, games, books, apparel, home décor and more. Mirroring Marvel Studios’ upcoming Disney+ series rollouts, Marvel Must Haves will serve as the preeminent source on Marvel.com for … [Read more...] about Marvel Launches Year Long Product Campaign for 2021
Four Crunchyroll Anime Series That Are ‘Purrfect’ for Licensing
The specialist Anime streamer Crunchyroll is offering up four almost unbearably cute series for licensing opportunities outside of Asia, most of them involving cats and kittens with a decidedly Hello Kitty vibe. TAMA of the 3rd District is a popular anime for kids that has been around since 1983, and follows the life and adventures of a cat named Tama and his collection of … [Read more...] about Four Crunchyroll Anime Series That Are ‘Purrfect’ for Licensing
New Lego Sets Create Disney-based Art
It's said that a single picture is worth a thousand words, but in the case of the new Lego Art series, that single picture is also worth 2,658 plastic blocks. Danish building toy giant Lego is once more expanding its line of Lego Art kits with the addition of two Disney-themed, 2-D mosaics, featuring Mickey and Minnie Mouse. The kits are aimed at older Lego and Disney fans who … [Read more...] about New Lego Sets Create Disney-based Art
Jazwares Hits High Note With Do, Re, & Mi Toy Deal
Toy company Jazwares is hitting a high note this year, after being tapped to create a new line of toys inspired by the upcoming animated kids' series Do, Re & Mi, to be aired on Amazon Prime next year. Do, Re, and Mi will be co-produced by Amazon Studios and Gaumont, the world's first movie studio. The show follows the musical adventures of three best birdie buddies and … [Read more...] about Jazwares Hits High Note With Do, Re, & Mi Toy Deal
Halloween Sales Decline Due to Covid-19 Restrictions
Halloween is always a spooky time of year, but in 2020 it’s downright scary if you’re in retail or the licensing industry. A survey by the National Retail Federation found there will be a massive drop in participation in Halloween activities this year, due to the Covid-19 pandemic … but the NRF says it could have been worse. On the down side, more than three-quarters of … [Read more...] about Halloween Sales Decline Due to Covid-19 Restrictions
Discounters, Specialty Channels Drive Licensed Entertainment/Character Sales in 2019
Contact the editor at karina@plainlanguagemedia.com Brick-and-mortar channels fielded 81.2% of all licensed entertainment- and character-based sales in 2019, according to TLL’s Annual Licensing Business Survey. Physical retail’s share of U.S. and Canadian sales has decreased from 86.0% in 2009, when TLL began tracking this data. Since then, ecommerce channels have jumped … [Read more...] about Discounters, Specialty Channels Drive Licensed Entertainment/Character Sales in 2019
Licensed Entertainment/Character Sales Jump 3.7% to $13.5 Billion in U.S. & Canada
Contact the editor at karina@plainlanguagemedia.com Retail sales of licensed entertainment- and character-based merchandise were up 3.7% in 2019 within the U.S. and Canada, according to The Licensing Letter’s Annual Licensing Business Survey. Licensed retail sales totaled $13.5 billion, up $483 million from 2018. Sales rebounded from a -1.3% dip in the previous year, which … [Read more...] about Licensed Entertainment/Character Sales Jump 3.7% to $13.5 Billion in U.S. & Canada
Licensed Ecommerce Sales Jump 3.5%, Outpacing B&M Channel Growth in 2019
Contact the editor at karina@plainlanguagemedia.com Licensed retail sales in the U.S. and Canada were up 3.2% in 2019, with ecommerce sales outpacing the industry average at 3.5% growth and sales through brick and mortar channels up 3.0% per TLL’s Annual Licensing Business Survey. Of the total $114.0 billion in licensed retail sales estimated in the territory, sales … [Read more...] about Licensed Ecommerce Sales Jump 3.5%, Outpacing B&M Channel Growth in 2019