By Allison Watkinson TLL Reporter Asembl has teamed up with Diageo’s Bundaberg Rum and ToolPRO on an exclusive, co-branded tool cabinet for Supercheap Auto. Asembl is a strategic and research driven brand extension agency with a focus on design, FMCG and lifestyle. The company works with global brand owners to bring new licensed products and service innovations to … [Read more...] about Bundaberg Partners With ToolPRO for Rum-Inspired Cabinets
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Tomy Draws Line in the Sand With Create A Castle Deal
Toy of the Year Award-winning Create A Castle has signed a key agreement with TOMY Australia to distribute their innovative sand castle sets. The agreement covers distribution in Australia, and will see Create A Castle's amazing sand sculpting kits available for the Christmas shopping season. “We’re excited to be partnering with the team at Create A Castle, especially since … [Read more...] about Tomy Draws Line in the Sand With Create A Castle Deal
Evolution USA Wins Exclusive Licensing Deal with Meredith for Life Brand and The Life Picture Collection
Get ready for a lot more Life in you life, as Evolution USA plans a major rollout of visual assets from one of the world’s premier photography art brands. Meredith Corporation (NYSE:MDP) has named Evolution USA as their North America, Australia and New Zealand licensing and brand management agency for the LIFE brand and The LIFE Picture Collection, effective … [Read more...] about Evolution USA Wins Exclusive Licensing Deal with Meredith for Life Brand and The Life Picture Collection
Fashion, Sports Boost Australia/New Zealand Licensed Retail Sales to $2.4 Billion in 2019
Contact the editor at karina@plainlanguagemedia.com Licensed retail sales in Australia and New Zealand grew 7.3% over the nine-year period of 2011–2019, according to TLL's International Licensing report. The region is one of the slowest-growing in the world, compared to an average 20.2% growth in licensed retail sales worldwide over the same time period. Note that our … [Read more...] about Fashion, Sports Boost Australia/New Zealand Licensed Retail Sales to $2.4 Billion in 2019