By Gary Symons TLL Editor in Chief Kayou, China’s largest collectibles company and top trading card brand, is entering the U.S. market this holiday season, marking the latest step in its global expansion. The move comes as Kayou enjoys viral growth rates in Asia. The company nearly quadrupled revenue in 2024 to $1.4 billion, fueled largely by demand for its high-quality … [Read more...] about Viral Chinese Collectibles Company Kayou Expands to U.S. Market
Asia
Cookbook Media to Guide ChuChu TV Expansion in North America
By Gary Symons TLL Editor in Chief ChuChu TV has appointed Cookbook Media as the brand's content and consumer products representative across North America. While not yet that well known in North America, ChuChu TV is among the world's most viewed YouTube channels for preschoolers, an entertainment sector that has seen incredible growth over the past decade. Founded … [Read more...] about Cookbook Media to Guide ChuChu TV Expansion in North America
Peanuts Marks 75th Anniversary With Global Wave of Partnerships and Experiences
By Gary Symons TLL Editor in Chief Peanuts is celebrating its 75th anniversary by rolling out a wide range of collaborations, products, and live experiences designed to engage fans across generations. The milestone year is being celebrated with new licensing partnerships brokered by WildBrain CPLG, which represents the brand across Europe, the Middle East, Africa, India, and … [Read more...] about Peanuts Marks 75th Anniversary With Global Wave of Partnerships and Experiences
Santoki to Launch LEGO Clock Collection in 2026
By Gary Symons Editor in Chief Santoki will preview a new line of timepieces inspired by LEGO building bricks at the LA Fall Preview before launching in the second quarter of 2026. Santoki is the exclusive U.S. distributor of officially licensed LEGO lifestyle products. The company says the LEGO Clock Collection is designed to merge the creativity of LEGO play with everyday … [Read more...] about Santoki to Launch LEGO Clock Collection in 2026
Opinion: Laburglary in LA a Sign the Age of Labubu is Here
By Gary Symons Do you have a Labubu hanging from your handbag yet? Is Pop Mart's licensing department on your speed dial? If not, you may already behind on the year's hottest fashion trend (using the term 'fashion' very loosely indeed), because the hot as Hades Labubu doll has clearly arrived, having passed The Licensing Letter's scientifically calculated test for … [Read more...] about Opinion: Laburglary in LA a Sign the Age of Labubu is Here
Toikido Taps Eolo Toys as Global Master Toy Partner for Bad Egg Franchise
By Gary Symons TLL Editor in Chief Toikido has appointed Eolo Toys as the global master toy partner for its breakout franchise Bad Egg Co. The deal marks the latest milestone in the expansion of Toikido's irreverent, cross-platform brand, which began as a Web3 IP and is now growing into a global entertainment force. Launched in June 2024 with a sell-out NFT collection of … [Read more...] about Toikido Taps Eolo Toys as Global Master Toy Partner for Bad Egg Franchise
Entertainment Software Association Warns of Tariff Impact
By Gary Symons TLL Editor in Chief The postponement of the Nintendo Switch 2 is just one sign the video gaming industry will be hard hit by tariffs. That's according to the Entertainment Software Association, which says the roller coaster ride of tariffs and counter-tariffs will impact the entire industry. "We do expect these tariffs will have a real and detrimental impact … [Read more...] about Entertainment Software Association Warns of Tariff Impact
Taiwan Expands Global Licensing Presence at Bologna Children’s Book Fair
By Gary Symons TLL Editor in Chief The country of Taiwan is actively working to increase its role in the global licensing industry, including its first-ever showing at the Bologna Licensing Trade Fair/Kids (BLTF/K). As the Bologna Children’s Book Fair (BCBF) continues to evolve into a cross-sector rights hub, Taiwan is leveraging the event to introduce its own various … [Read more...] about Taiwan Expands Global Licensing Presence at Bologna Children’s Book Fair
Who’s News: Authentic Brands Group Appoints Sanjeet Mehta as EVP, Head of India
TLL Staff Former Disney exec Sanjeet Mehta has been appointed Head of India by the global brand and licensing giant Authentic Brands Group. Mehta brings more than 25 years of experience across retail, sales, business development and marketing. ABG says he has demonstrated a proven track record in overseeing large-scale operations, spearheading startups and working in highly … [Read more...] about Who’s News: Authentic Brands Group Appoints Sanjeet Mehta as EVP, Head of India
Analysis: Licensing and Consumer Goods Industries Will Be Hard Hit by Trump Tariffs
By Gary Symons TLL Editor in Chief The tariff hammer dropped at midnight Tuesday, and reaction on the markets was swift and brutal, as consumer confidence plummeted to an alarming low in February. That’s very bad news for the licensing industry, which relies on consumer confidence to spur discretionary spending on a wide variety of goods. That’s expected to worsen, … [Read more...] about Analysis: Licensing and Consumer Goods Industries Will Be Hard Hit by Trump Tariffs