The automotive and racing brand Motul is expanding in Japan with the appointment of Ingram as its licensing agent. The French firm Motul is a world-renowned company, specializing in the formulation, production and global distribution of high-tech engine lubricants. For many decades it has also been a dedicated technical partner and official supplier to the finest motor racing … [Read more...] about Automotive Brand Motul Appoints Ingram As Licensing Agency For Japan
Asia
Forever 21 Tries To Enter China Market For Third Time
The fashion brand Forever 21 is rebooting its efforts to establish a presence in China, according to a story broken by Women's Wear Daily. This is the third time Forever 21 has tried to enter the Chinese retail market. The first time was in 2008, but the attempt was short-lived and unsuccessful. The company tried again in 2011 but pulled out in 2019 after disappointing revenue … [Read more...] about Forever 21 Tries To Enter China Market For Third Time
MBLM Expands Into Asia, Opens Office in Seoul
The vowel-free licensing company MBLM (pronounced 'Emblem') says it has taken its first giant step into the Asian market, opening a new office in Seoul, Korea, headed by industry veterans. MBLM describes itself as a "brand intimacy agency" which is focused on building ultimate brand relationships using emotional science. The approach has helped the company grow over the years, … [Read more...] about MBLM Expands Into Asia, Opens Office in Seoul
Merlin Announces New Music Licensing Pact With JOOX
The indie music licensing company Merlin has just announced a new partnership, this time with the makers of the music app JOOX, owned by Chinese parent company TenCent. JOOX is a new strategic partner that gives Merlin members access to new audiences in Asia, including Hong Kong, Indonesia, Macau, Malaysia, Myanmar and Thailand, as well as South Africa. The agreement … [Read more...] about Merlin Announces New Music Licensing Pact With JOOX
China Continues Attack on Western Brands
By Gary Symons Editor in Chief Under attack by Western countries and some corporations over its treatment of the minority Muslim Uyghur population in the province of Xingiang, China has been lashing out at European and North American luxury brands over the past week, and took another shot at British fashion firm Burberry. The company, like H&M, Nike, and others, had … [Read more...] about China Continues Attack on Western Brands
Beijing Lashes Out at Western Fashion Brands
WAR OF WORDS OVER HUMAN RIGHTS SPILLS OVER INTO LICENSING, AS CHINA HITS BACK AGAINST H&M, ADIDAS, NIKE, AND MORE Stung by accusations of human rights abuses in the Xinjiang region, Beijing is lashing out at Western fashion brands that have criticized the Chinese government. Already, Chinese state TV has called for a boycott of the Swedish retailer H&M, following … [Read more...] about Beijing Lashes Out at Western Fashion Brands
MDR Brand Management Extends Reach Into Asia with Click! Acquisition
MDR Brand Management has acquired a leading Asia brand management company, CLICK! Licensing Asia Inc., creating the most comprehensive pan-Asian solution for brand owners and their intellectual property assets. The strategic acquisition adds to MDR Brand Management’s existing Asian presence and follows its recent opening of three new offices in India. MDR Brand Management now … [Read more...] about MDR Brand Management Extends Reach Into Asia with Click! Acquisition
TikTok Makes Monetization Move with Partner Shopify
The hugely popular and - in the US at least - politically controversial social media platform TikTok pulled off a huge move this week in its quest to monetize the rapidly growing brand. TikTok’s short, user-generated videos have been the single most popular social media innovation of the past two years, with millions of users and viewers signing on in just months. Less … [Read more...] about TikTok Makes Monetization Move with Partner Shopify
Top Licensed Retail Sales Figures to Have On-hand in the New Year
Contact the editor at karina@plainlanguagemedia.com While TLL is crunching the official stats for 2019 over the next month, here are some figures and trends we’re tracking for next year. Please note that all 2019 figures are preliminary estimates and subject to change. Licensed retail sales in Mainland China exceed $10 billion. The greatest area of licensed sales growth in 2020 … [Read more...] about Top Licensed Retail Sales Figures to Have On-hand in the New Year
Licensed Retail Sales Jump 4.5% in 2018 in Asia; China Adds $750 Million Alone
Contact the editor at karina@plainlanguagemedia.com Licensed retail sales reached $22.3 billion in 2018 in Asia, according to The Licensing Letter. The total was up 4.5% from the previous year, adding just over $950 million compared to 2017. The largest and most established licensed economy in the region grew an unprecedented 0.6% in 2018, the fastest rate of growth TLL has … [Read more...] about Licensed Retail Sales Jump 4.5% in 2018 in Asia; China Adds $750 Million Alone