By Allison Watkinson TLL Reporter Hi-Chew has appointed the Beanstalk licensing agency to extend its fruit candy brand into new product categories.Beanstalk is a global brand extension licensing agency that works alongside its clients to develop licensed products and services.The agency offers a wide range of services such as licensing representation, cultural intelligence, … [Read more...] about Beanstalk Named Global Licensing Agency for Hi-Chew Candy Brand
Asia
Authentic Selects BRJ Group to Run Boardriders in Japan and Taiwan
By Allison Watkinson TLL Reporter Authentic Brands Group has entered a new agreement with BRJ Group to run its Boardriders business operations in Japan and Taiwan. Boardriders encompasses a portfolio of high-profile sports lifestyle brands including Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element and Von Zipper. Authentic officially acquired the Boardriders business and … [Read more...] about Authentic Selects BRJ Group to Run Boardriders in Japan and Taiwan
Care Bears Express Christmas Event Takes Off in Hong Kong
By Allison Watkinson TLL Reporter Cloudco Entertainment and kkplus have announced a licensed Care Bears Express holiday event at the Langham Place mall in Hong Kong. Langham Place is a large, 16-story shopping centre and commercial complex that is located in the Kowloon district of Hong Kong. The Cloudco and kkplus partnership in Langham Place features an extensive Care Bears … [Read more...] about Care Bears Express Christmas Event Takes Off in Hong Kong
Care Bears Bring The Love To Global Partnership With MINISO
By Gary Symons TLL Editor inChief MINISO, the China-based retailer known for its trendy and affordable products, has announced a global partnership with Care Bears. The collaboration is set to enchant fans worldwide with an expansive Care Bears-themed product line, adding a sprinkle of nostalgia and joy to MINISO's offerings. Care Bears from Cloudco is, of course, a … [Read more...] about Care Bears Bring The Love To Global Partnership With MINISO
Who’s News: Wildbrain Hires Key Talent For In-House Services and German Operations
By Allison Watkinson TLL Reporter Wildbrain CPLG has added two top executives to bolster its in-house services and commercial teams in London and Munich, respectively. In London, Clare Vosper Mortimer has joined WildBrain CPLG’s in-house services team in the new role of VP, Finance and Operations. She will oversee the company’s finance function and … [Read more...] about Who’s News: Wildbrain Hires Key Talent For In-House Services and German Operations
Smiley and Samsung Spreading the Joy With New Collection
TLL Staff Smiley, the brand based on happiness, is spreading a little more joy in its first ever collaboration with tech giant Samsung. Together, they're introducing The Smiley Edition, a collection of accessories designed to celebrate positivity and creativity. The Smiley Company owns the trademark and IP for the globally recognized 'Smiley Face', which it has used as a … [Read more...] about Smiley and Samsung Spreading the Joy With New Collection
King Ice Jewelry Putting the Shine On Sonic The Hedgehog
By Gary Symons TLL Editor in Chief Video game icon and movie star extraordinaire Sonic the Hedgehog is sporting some major bling these days, thanks to a partnership with King Ice. The SEGA-owned Sonic the Hedgehog brand has launched a new collection of jewelry with their LA-based partner King Ice. TLL previously covered King Ice as a major new player in the branded … [Read more...] about King Ice Jewelry Putting the Shine On Sonic The Hedgehog
Nintendo Releasing Live Action Film Based on Legend of Zelda
By Gary Symons TLL Editor in Chief It had to happen eventually, and now it has. Nintendo has announced over its X (Twitter) account that it will produce a live action film based on The Legend of Zelda, in partnership with Sony Pictures. The news was shared by none other than the equally legendary creator and game developer Shigeru Miyamoto, who took to X to write, … [Read more...] about Nintendo Releasing Live Action Film Based on Legend of Zelda
Sanrio Celebrating 50 Years of Hello Kitty With Year-Long Party
By Gary Symons TLL Editor in Chief The lifestyle brand Sanrio is putting on a year-long party to mark the 50th anniversary of Hello Kitty. The ridiculously cute Hello Kitty will turn 50 on Nov. 1, 2024, and Sanrio says the intervening year will be filled with ways to celebrate in both the digital and physical worlds, and will be highlighted with many surprises along the … [Read more...] about Sanrio Celebrating 50 Years of Hello Kitty With Year-Long Party
NERF XPerience Expands to China in Hasbro x Kingsmen Partnership
By Gary Symons TLL Editor in Chief Hasbro and Kingsmen Creatives are expanding their NERF Xperience brand into China, starting with an entertainment centre in Beijing. NERF is one of the eight core division that Hasbro is focusing on under its new strategic plan, aiming to turn it into a billion dollar brand. That quest has gotten a boost with the partnership … [Read more...] about NERF XPerience Expands to China in Hasbro x Kingsmen Partnership